Bombora vs. Seamless.AI

Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

Incentivized

Seamless AI is very well suited for the first round of prospecting, or when going after a very publicly known and traded company. A good example would be popular brand names in the country. Whereas it does show limitations for smaller companies, it cannot yield deep data in the same way as others might. However, it is agile, very fast, and compatible. I highly recommend it to any sales force.

Incentivized

• Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
• The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Incentivized

• Refresh Rate of Seamless.ai is quite good. A quick way to know this is see if a lead has changed jobs recently on LinkedIn, how quickly does it get refreshed in Seamless
• Search Capabilities are decent. Not as strong as some of its competitors, but would do the job for sure.
• Exporting lead lists is a great feature and a boon for saving a lot of time. Direct CSVs can be exported and fed into the CRM.

Incentivized

• Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
• Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
• Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.

Incentivized

• Enrichment / Data Quality: Phone Number quality can be way better than it is right now. Even email addresses are incorrect a lot of times.
• Industry Filter: There are just way too many industries. Some of them definitely can be grouped / combined to help land at search results faster.

Incentivized

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

In the modern world, where everything is AI driven, companies need to make changes in the old fashioned approach of reaching out to people, seamless.ai with the features like Intent data or Auto-pilot help in making whole process very easy and faster, which helps in increasing the average number of demo calls taken in a month and allow to sell product to many more prospects. So overall, to enhance the productivity of the inside sales team, Seamless.ai as one of the preferred tools

Incentivized

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

Incentivized

Seamless.AI is hands down the best platform currently out in the market and cost effective. ZoomInfo is great as well, but their price compared to Seamless.AI is more than half of them. Why pay more for the same great product?

Incentivized

Need improvement in places such as visualisation & UX

Incentivized

• Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
• Bombora helped us identify key target accounts that brought great net new business to our company.

Incentivized

• I am able to find contacts and companies that are not in our database.
• I can find more prospects than I have time to call.
• I am finding companies and contacts to enter that my company has never touched.
• It's so easy to find new prospects that I do not waste time cannibalizing our CRM like its leads.

Incentivized