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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bonterra EveryAction

    Score8.4 out of 10
    N/ABonterra EveryAction enables nonprofits to increase efficiency, optimize supporter and prospect interactions, and raise more money by providing expansive fundraising, digital, and organizing tools on a unified CRM.N/A

    GoFundMe Pro

    Score6.9 out of 10
    N/AGoFundMe Pro is nonprofit fundraising software designed to help organizations fundraise in any way they want, wherever they want. GoFundMe Pro aims to unlock new opportunities to inspire giving, reach broader audiences, and drive greater impact. GoFundMe states they have supported over $40 billion in giving since 2010.N/A
    Pricing
    Bonterra EveryActionGoFundMe Pro
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bonterra EveryActionGoFundMe Pro
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Bonterra EveryActionGoFundMe Pro
    Considered Both Products
    Bonterra
    Chose Bonterra EveryAction
    By far the best user interface and documentation, wide feature set, and ability to integrate outside of walled gardens. EveryAction is the most usable out-of-the-box tool and extends well into other platforms.
    Incentivized
    Chose Bonterra EveryAction
    Enormously better than neon. Classy is great but does not have CRM and email functionality.
    Incentivized
    GoFundMe
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    150 Answers
    97%
    Would buy again
    29 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    113 Answers
    96%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    151 Answers
    93%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    77 Answers
    96%
    Lived up to sales and marketing promises
    22 Answers
    Implementation went as expected
    79%
    Implementation went as expected
    75 Answers
    96%
    Implementation went as expected
    24 Answers
    Best Alternatives
    Bonterra EveryActionGoFundMe Pro
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.6 out of 10
    Bonterra Network for Good
    Score9.3 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    GiveSmart by Momentive
    Score7.5 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Kindsight iWave
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bonterra EveryActionGoFundMe Pro
    Likelihood to Recommend
    8.6
    (162 ratings)
    7.6
    (53 ratings)
    Likelihood to Renew
    1.1
    (5 ratings)
    -
    (0 ratings)
    Usability
    3.5
    (6 ratings)
    9.0
    (1 ratings)
    Availability
    8.7
    (154 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.9
    (8 ratings)
    9.9
    (3 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.1
    (151 ratings)
    -
    (0 ratings)
    Configurability
    5.7
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Bonterra EveryActionGoFundMe Pro
    Likelihood to Recommend
    Bonterra
    Bonterra EveryAction is a good CRM to use if your company has institutional fundraisers, grants, and individual fundraising, as it is suited to manage the processes that go along with all of those. I've heard that SalesForce has more functionality than Bonterra EveryAction, but I think that Bonterra EveryAction has plenty to learn and is extremely useful.
    Incentivized
    Read full review
    GoFundMe
    Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.
    Incentivized
    Read full review
    Pros
    Bonterra
    • One stop shop for creating newsletters, sending them out to mailing lists, and tracking analytics (including donations).
    • Grants management (we are able to track funds received, reports due, and all points of contact associated with a given donor organization).
    • Contact records (the new contact record feature makes it easy to find past donation history, demographic information, survey responses, communication preferences, etc. for a given contact. We are also able to import information from our donor prospect software into the contact record so everything is in one place).
    Incentivized
    Read full review
    GoFundMe
    • The Classy platform is easy to use, both for the staff and our volunteer fundraisers
    • It's easy to build a great looking fundraising page
    • Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!
    Incentivized
    Read full review
    Cons
    Bonterra
    • Although Targeted Emails features is nice, I faced a lot of challenges with the formatting and editing text as a new user.
    • With forms, it would be great to have options to create as signing-up (categories are editable instead of set)
    Incentivized
    Read full review
    GoFundMe
    • Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
    • Slow to roll out some donor payment options like Venmo.
    • Not inexpensive price point and on an annual contract, so the software is definitely an investment.
    Incentivized
    Read full review
    Likelihood to Renew
    Bonterra
    We will never us EA, nor recommend them to another org, simply based on their failed promises to deliver training, on-boarding and then charging our account during our free 3 month period, then after cancelling the contract their legal department tried to force us to sign a cancellation agreement that barred us from writing reviews, making comments, etc!
    Incentivized
    Read full review
    GoFundMe
    No answers on this topic
    Usability
    Bonterra
    It's just so easy--there isn't a lot of techy lingo or graphics, so a regular person can log in and have a sense of what does what. There might be a few terms you need to learn, but everything is in common English so you can almost always find what you're looking for.
    Incentivized
    Read full review
    GoFundMe
    VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
    Incentivized
    Read full review
    Reliability and Availability
    Bonterra
    The only issue I have had with availability is when I don't have my work phone with me, which prevents me from providing a multi-factor authentication code to access the portal. Other than that, I have not had an issue with availability or outages.
    Incentivized
    Read full review
    GoFundMe
    No answers on this topic
    Performance
    Bonterra
    Will not go higher than 8 because of how often I end up locked out
    Incentivized
    Read full review
    GoFundMe
    No answers on this topic
    Support Rating
    Bonterra
    I feel like product support and training should go hand in hand. Having to pay $5k to learn how to use a database is absolutely ridiculous and should be offered with the cost of your database, as it is with every other database I've ever used in the last 10 years of my career. With that being said, once I took the training, I found that the support was much more available. Having training and support behind a paywall is bad business in my opinion
    Incentivized
    Read full review
    GoFundMe
    Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
    Incentivized
    Read full review
    Online Training
    Bonterra
    They went through all the features and explained in easy-to-digest details what features the system had. They were also responsive to questions we had. We were able to check in with the support team after training and received prompt followups that helped supplement the training after we had real-world experience using the system.
    Incentivized
    Read full review
    GoFundMe
    No answers on this topic
    Implementation Rating
    Bonterra
    It natively integrated with NGP Van extremely well. it also integrated very well with our zoom platform and our use of the Mobilize platform. The bulk upload feature allowed us to move large amounts of initial data into the platform easily. The removal of duplicates was also a fairly easy task.
    Incentivized
    Read full review
    GoFundMe
    No answers on this topic
    Alternatives Considered
    Bonterra
    Nation Builder—I would say this is a very pared-down version of VAN that requires extensions and outside software to do about 80% of what VAN can do natively. NB does have a better geocoding system that can geocode a location with just the address and does not require coordinates.
    Incentivized
    Read full review
    GoFundMe
    I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.
    Read full review
    Scalability
    Bonterra
    It just works whenever we need it. We'd grown our list and scaled up substantially since buying the product and have had no issues.
    Incentivized
    Read full review
    GoFundMe
    No answers on this topic
    Return on Investment
    Bonterra
    • Communicating with your audiences at a regular pace is a good thing, and Bonterra Development + Digital makes that easy enough to do. We see lower-than-normal open rates for our industry (per one study I read), but our overall reach is better than had we nothing. It's hard to give the credit for that to Bonterra Development + Digital.
    Incentivized
    Read full review
    GoFundMe
    • This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.
    Incentivized
    Read full review
    ScreenShots

    Bonterra EveryAction Screenshots

    Screenshot of Bonterra Que. Bonterra Que is a strategic consultant, powered by AI, built directly into EveryAction. Que helps users to raise more, simplify workflows, and save valuable staff time. It’s built right into the fundraising and engagement platform, so there are no APIs or exports required, and data stays secure. It doesn’t just advise, it acts, providing outputs based on fundraising best practices and your data, with clear logic behind every insight.Screenshot of a Contact Record. See the full story behind every supporter. EveryAction’s unified contact record gives your team a 360° view of donor and advocate history across email, mobile, giving, and engagement, providing the insight to engage more meaningfully at every stage.Screenshot of Email Campaigns. Create and launch targeted, data-driven email campaigns with ease. With built-in A/B testing, dynamic personalization, and AI-powered content suggestions, EveryAction helps you connect with the right supporters at the right time.Screenshot of Mobile Messaging. Reach supporters where they are. EveryAction’s mobile messaging tools let you send broadcast texts, automate reminders, and drive higher conversion with 98% open rates and seamless integration into your campaigns.Screenshot of Advocacy Forms. Drive impact with modern, high-performing advocacy forms. EveryAction achieves 99.6% message deliverability to legislators by prioritizing website comment forms, helping you mobilize the right supporters to take meaningful action.Screenshot of Donation Forms. Boost donor conversion with customizable, mobile-optimized donation forms. EveryAction’s forms include built-in AI to recommend ask amounts and recurring gift upgrades based on giving history, helping you increase revenue with less manual work.

    GoFundMe Pro Screenshots

    Screenshot of the Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Studio: Users can create conversion-optimized campaigns through stories that inspire support.Screenshot of Live Events: Power events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of an Embedded Donation Form: Maximizes conversion and revenue on websites.Screenshot of Peer-to-Peer: This mobilizes supporters and gives them the tools to fundraise for a cause on their own.