TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Booker

    Score7.8 out of 10
    N/ABooker is a leading appointment scheduling, point-of-sale, and business management software that powers thousands of spas and salons worldwide. The software includes a complete suite of management tools, and provides integrated online booking, marketing, and more. Booker is completely web-based, which makes it available from any computer with a browser and internet connection, anywhere at any time. It can also be used via a smartphone or iPad.

    $129

    per month

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    BookerSugar Market
    Editions & Modules
    Starter
    $129
    per month
    Accelerate
    $269
    per month
    Ultimate
    $429
    per month
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    BookerSugar Market
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$250Required
    Additional Details—Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Features
    BookerSugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Booker and Sugar Market
    Feature
    Booker
    -
    Ratings
    Sugar Market
    4.4
    4 Ratings
    55% below category average
    WYSIWYG email editor00 Ratings3.03 Ratings
    Dynamic content00 Ratings5.03 Ratings
    Ability to test dynamic content00 Ratings4.02 Ratings
    Landing pages00 Ratings6.03 Ratings
    A/B testing00 Ratings4.03 Ratings
    Mobile optimization00 Ratings1.03 Ratings
    Email deliverability reporting00 Ratings7.04 Ratings
    List management00 Ratings4.04 Ratings
    Triggered drip sequences00 Ratings6.03 Ratings
    Lead Management
    Comparison of Lead Management features of Booker and Sugar Market
    Feature
    Booker
    -
    Ratings
    Sugar Market
    5.3
    4 Ratings
    40% below category average
    Lead nurturing automation00 Ratings6.04 Ratings
    Lead scoring and grading00 Ratings4.04 Ratings
    Data quality management00 Ratings5.04 Ratings
    Automated sales alerts and tasks00 Ratings6.03 Ratings
    Campaign Management
    Comparison of Campaign Management features of Booker and Sugar Market
    Feature
    Booker
    -
    Ratings
    Sugar Market
    6.5
    3 Ratings
    15% below category average
    Calendaring00 Ratings6.03 Ratings
    Event/webinar marketing00 Ratings7.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Booker and Sugar Market
    Feature
    Booker
    -
    Ratings
    Sugar Market
    8.2
    1 Ratings
    8% above category average
    Social sharing and campaigns00 Ratings8.21 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Booker and Sugar Market
    Feature
    Booker
    -
    Ratings
    Sugar Market
    2.3
    4 Ratings
    106% below category average
    Dashboards00 Ratings5.04 Ratings
    Standard reports00 Ratings1.04 Ratings
    Custom reports00 Ratings1.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Booker and Sugar Market
    Feature
    Booker
    -
    Ratings
    Sugar Market
    4.8
    4 Ratings
    45% below category average
    API00 Ratings5.02 Ratings
    Role-based workflow & approvals00 Ratings6.02 Ratings
    Customizability00 Ratings3.02 Ratings
    Integration with Salesforce.com00 Ratings9.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
    Best Alternatives
    BookerSugar Market
    Small Businesses
    Square Appointments
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Chili Piper
    Score8.8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Doodle
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BookerSugar Market
    Likelihood to Recommend
    7.3
    (18 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (3 ratings)
    Usability
    8.3
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (3 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BookerSugar Market
    Likelihood to Recommend
    Mindbody
    Booker is very user friendly with videos to help our staff who are setting up schedules. It has very robust features that our school district didn't really need when we piloted it. It has a great option for widgets to be added to websites, whether district or school site. We find that the more widgets are available, the more appreciative our parents are. This is definitely a product that is used in the business world and not in the school district world so it doesn't really have the personalization we need as a school district or a school sites. Should the site change its potential customers, it would be a great fit for us because scheduling is very challenging in a large school district, be it at the district level or at individual school sites
    Incentivized
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    Mindbody
    • Booker does very well as a point of sale program. From front desk check out to back end report generation, Booker gives us an accurate daily picture of business activity.
    • Booker is very good at tracking gift certificate activity. We have a large number of gift certificates and are able to find, edit and void with ease. We are also able to look at the history for each individual certificate or series which helps in troubleshooting.
    • I do not work with scheduling myself but staffers have found Booker to be a valuable tool for managing rooms and therapists.
    Incentivized
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    Mindbody
    • Booker has had some system failures recently that have caused a hard time for us.
    • Sometimes Booker updates reset certain features which cause us to have to reset everything.
    • The Booker app does not have the same features as the full site which sometimes does not make it easy for us.
    Incentivized
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    Mindbody
    Because I'm so familiar with it. I'll definitely reconsider.
    Incentivized
    Read full review
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Usability
    Mindbody
    It gets the job done but is overly detailed and has many steps to do a simple task. Reports are continuously being archived and discontinued. As soon as I get used to one it is no longer available
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Support Rating
    Mindbody
    Booker is not always that quick to respond however, I will say, they do research the problem before getting back to you which I do like. Overall, they are kind and helpful in their responses. Though one big concern is that when there is a larger issue, they are not the best at circling back and contacting us to let us know if or how it has been resolved.
    Incentivized
    Read full review
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
    Read full review
    Implementation Rating
    Mindbody
    As far as I know, implementing Booker into our business was fairly easy.
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Alternatives Considered
    Mindbody
    When we tried Micros, though it has robust hardware and software, It is not meant for salons. Square again the same thing, it is meant for small non salon and non service oriented businesses. Booker is by far the best of all salon softwares we have used.
    Incentivized
    Read full review
    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Return on Investment
    Mindbody
    • Notifications are a great way that communicates to the customer their appointment confirmation, and appointment reminders.
    • Increased employee / staff communication, they can now log in and see their schedules.
    • Entering credit card at time of appointment reservation is helpful to us since we have a cancellation policy and keeps the client accountable if they are a no show or cancel last minute.
    Incentivized
    Read full review
    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots

    Booker Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot