Booker is a leading appointment scheduling, point-of-sale, and business management software that powers thousands of spas and salons worldwide. The software includes a complete suite of management tools, and provides integrated online booking, marketing, and more. Booker is completely web-based, which makes it available from any computer with a browser and internet connection, anywhere at any time. It can also be used via a smartphone or iPad.
$129
per month
Sugar Market
Score2.1 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
Booker
Sugar Market
Editions & Modules
Starter
$129
per month
Accelerate
$269
per month
Ultimate
$429
per month
Core
$1,000
Database size
Offerings
Pricing Offerings
Booker
Sugar Market
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
$250
Required
Additional Details
—
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Features
Booker
Sugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Booker and Sugar Market
Feature
Booker
-
Ratings
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor
00 Ratings
3.03 Ratings
Dynamic content
00 Ratings
5.03 Ratings
Ability to test dynamic content
00 Ratings
4.02 Ratings
Landing pages
00 Ratings
6.03 Ratings
A/B testing
00 Ratings
4.03 Ratings
Mobile optimization
00 Ratings
1.03 Ratings
Email deliverability reporting
00 Ratings
7.04 Ratings
List management
00 Ratings
4.04 Ratings
Triggered drip sequences
00 Ratings
6.03 Ratings
Lead Management
Comparison of Lead Management features of Booker and Sugar Market
Feature
Booker
-
Ratings
Sugar Market
5.3
4 Ratings
40% below category average
Lead nurturing automation
00 Ratings
6.04 Ratings
Lead scoring and grading
00 Ratings
4.04 Ratings
Data quality management
00 Ratings
5.04 Ratings
Automated sales alerts and tasks
00 Ratings
6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Booker and Sugar Market
Feature
Booker
-
Ratings
Sugar Market
6.5
3 Ratings
15% below category average
Calendaring
00 Ratings
6.03 Ratings
Event/webinar marketing
00 Ratings
7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Booker and Sugar Market
Feature
Booker
-
Ratings
Sugar Market
8.2
1 Ratings
8% above category average
Social sharing and campaigns
00 Ratings
8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Booker and Sugar Market
Feature
Booker
-
Ratings
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards
00 Ratings
5.04 Ratings
Standard reports
00 Ratings
1.04 Ratings
Custom reports
00 Ratings
1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Booker and Sugar Market
Booker is very user friendly with videos to help our staff who are setting up schedules. It has very robust features that our school district didn't really need when we piloted it. It has a great option for widgets to be added to websites, whether district or school site. We find that the more widgets are available, the more appreciative our parents are. This is definitely a product that is used in the business world and not in the school district world so it doesn't really have the personalization we need as a school district or a school sites. Should the site change its potential customers, it would be a great fit for us because scheduling is very challenging in a large school district, be it at the district level or at individual school sites
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Booker does very well as a point of sale program. From front desk check out to back end report generation, Booker gives us an accurate daily picture of business activity.
Booker is very good at tracking gift certificate activity. We have a large number of gift certificates and are able to find, edit and void with ease. We are also able to look at the history for each individual certificate or series which helps in troubleshooting.
I do not work with scheduling myself but staffers have found Booker to be a valuable tool for managing rooms and therapists.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
It gets the job done but is overly detailed and has many steps to do a simple task. Reports are continuously being archived and discontinued. As soon as I get used to one it is no longer available
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Booker is not always that quick to respond however, I will say, they do research the problem before getting back to you which I do like. Overall, they are kind and helpful in their responses. Though one big concern is that when there is a larger issue, they are not the best at circling back and contacting us to let us know if or how it has been resolved.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
When we tried Micros, though it has robust hardware and software, It is not meant for salons. Square again the same thing, it is meant for small non salon and non service oriented businesses. Booker is by far the best of all salon softwares we have used.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Notifications are a great way that communicates to the customer their appointment confirmation, and appointment reminders.
Increased employee / staff communication, they can now log in and see their schedules.
Entering credit card at time of appointment reservation is helpful to us since we have a cancellation policy and keeps the client accountable if they are a no show or cancel last minute.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.