Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…
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D&B Hoovers
Score 8.1 out of 10
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D&B Hoovers delivers sales intelligence data for millions of companies globally.
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Pricing
Bound
D&B Hoovers
Editions & Modules
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No answers on this topic
Offerings
Pricing Offerings
Bound
D&B Hoovers
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Bound
D&B Hoovers
Features
Bound
D&B Hoovers
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Bound
9.7
1 Ratings
15% above category average
D&B Hoovers
-
Ratings
a/b experiment testing
10.01 Ratings
00 Ratings
Split URL testing
9.01 Ratings
00 Ratings
Multivariate testing
9.01 Ratings
00 Ratings
Multi-page/funnel testing
10.01 Ratings
00 Ratings
Cross-browser testing
10.01 Ratings
00 Ratings
Mobile app testing
9.01 Ratings
00 Ratings
Test significance
10.01 Ratings
00 Ratings
Visual / WYSIWYG editor
10.01 Ratings
00 Ratings
Advanced code editor
10.01 Ratings
00 Ratings
Page surveys
10.01 Ratings
00 Ratings
Visitor recordings
9.01 Ratings
00 Ratings
Preview mode
10.01 Ratings
00 Ratings
Test duration calculator
10.01 Ratings
00 Ratings
Experiment scheduler
9.01 Ratings
00 Ratings
Experiment workflow and approval
10.01 Ratings
00 Ratings
Dynamic experiment activation
9.01 Ratings
00 Ratings
Client-side tests
10.01 Ratings
00 Ratings
Server-side tests
10.01 Ratings
00 Ratings
Mutually exclusive tests
10.01 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Bound
9.8
1 Ratings
11% above category average
D&B Hoovers
-
Ratings
Standard visitor segmentation
10.01 Ratings
00 Ratings
Behavioral visitor segmentation
10.01 Ratings
00 Ratings
Traffic allocation control
9.01 Ratings
00 Ratings
Website personalization
10.01 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Bound
9.4
1 Ratings
8% above category average
D&B Hoovers
-
Ratings
Heatmap tool
10.01 Ratings
00 Ratings
Click analytics
10.01 Ratings
00 Ratings
Scroll maps
9.01 Ratings
00 Ratings
Form fill analysis
10.01 Ratings
00 Ratings
Conversion tracking
8.01 Ratings
00 Ratings
Goal tracking
9.01 Ratings
00 Ratings
Test reporting
9.01 Ratings
00 Ratings
Results segmentation
10.01 Ratings
00 Ratings
CSV export
10.01 Ratings
00 Ratings
Experiments results dashboard
9.01 Ratings
00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Bound
-
Ratings
D&B Hoovers
7.7
121 Ratings
1% below category average
Advanced search
00 Ratings
7.3115 Ratings
Identification of new leads
00 Ratings
7.6107 Ratings
List quality
00 Ratings
7.0116 Ratings
List upload/download
00 Ratings
7.6109 Ratings
Ideal customer targeting
00 Ratings
7.7104 Ratings
Load time/data access
00 Ratings
9.2115 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bound
-
Ratings
D&B Hoovers
8.7
119 Ratings
11% above category average
Contact information
00 Ratings
8.2109 Ratings
Company information
00 Ratings
9.1119 Ratings
Industry information
00 Ratings
8.7116 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Bound
-
Ratings
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead qualification process
00 Ratings
7.577 Ratings
Smart lists and recommendations
00 Ratings
7.987 Ratings
Salesforce integration
00 Ratings
7.862 Ratings
Company/business profiles
00 Ratings
8.0109 Ratings
Alerts and reminders
00 Ratings
8.078 Ratings
Data hygiene
00 Ratings
8.294 Ratings
Automatic data refresh
00 Ratings
8.685 Ratings
Tags
00 Ratings
8.170 Ratings
Filters and segmentation
00 Ratings
8.292 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
D&B Hoovers provides highly accurate and reliable business data
I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.