TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Branch

    Score6.3 out of 10
    N/ABranch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A

    Kochava

    Score10 out of 10
    N/AKochava is a mobile attribution and analytics platform for enterprises.N/A

    PAR Punchh

    Score8 out of 10
    N/APAR Punchh is a loyalty and offers solution that focuses on providing restaurants with the tools and services to create branded and consistent in-store and digital customer experiences.N/A
    Pricing
    BranchKochavaPAR Punchh
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BranchKochavaPAR Punchh
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional DetailsOur main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.——
    More Pricing Information
    Best Alternatives
    BranchKochavaPAR Punchh
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    Medium-sized Companies
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    Enterprises
    Flurry Analytics (discontinued)
    Score9 out of 10
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    User Ratings
    BranchKochavaPAR Punchh
    Likelihood to Recommend
    8.9
    (15 ratings)
    8.5
    (4 ratings)
    9.9
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    3.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    5.0
    (2 ratings)
    9.9
    (2 ratings)
    User Testimonials
    BranchKochavaPAR Punchh
    Likelihood to Recommend
    Branch Metrics, Inc.
    Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
    Incentivized
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    Kochava
    Beneficial
    for creating a quarterly report of top-quality campaign data sources for the
    company's marketing department, integrated with networks and publications.



    It
    is a marketing solution that is being used to manage and analyze data from
    mobile application campaigns.



    You're
    also helping employees accomplish difficult tasks while keeping company data
    protected.
    Incentivized
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    PAR Technology Corporation (ParTech)
    We launched the program quickly and on schedule, Punchh has continued to evolve and enhance to adapt to our changing business needs, importantly developing integrations with other key partners —Olo, PAR Brink POS. I think it's ideal for a brand of our size with under 200 locations, perhaps for a chain of more than 2,000 locations, it could be worth considering building an in-house solution as a potential cost saving.
    Incentivized
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    Pros
    Branch Metrics, Inc.
    • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
    • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
    • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
    • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
    • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
    Incentivized
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    Kochava
    • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
    Incentivized
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    PAR Technology Corporation (ParTech)
    • Reward-based App material. Punchh is great platform for reward tracking and fulfillment. I have not found one that does a better job at customer loyalty.
    Incentivized
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    Cons
    Branch Metrics, Inc.
    • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
    Incentivized
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    Kochava
    • Hard to pull reporting
    • often tracking issues, and advertisers seem to have a hard time integrating
    • lack of visibility on many events, and poor fraud detection
    Incentivized
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    PAR Technology Corporation (ParTech)
    • Look carefully into the integrations, find out exactly what is possible. We launched when we had Monkey Media as our online ordering tool, although it was integrated, we ended up having to move to Olo just because it was such a stronger integration.
    • I would re-think having Facebook as an option to allow registration and signup to our app. This was recommended by Punchh, but we ended up getting so many out of date email addresses in our system that were associated with the Facebook account.
    • One thing we wanted to launch with was a gift card integration, but due to Punchh not being PCI compliant, and due to other technological limitations, that's not something we've been able to bring into our loyalty app, which would be nice to have.
    Incentivized
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    Usability
    Branch Metrics, Inc.
    It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
    Incentivized
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    Kochava
    Not user friendly, poor reporting.
    Incentivized
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    PAR Technology Corporation (ParTech)
    No answers on this topic
    Support Rating
    Branch Metrics, Inc.
    We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
    Incentivized
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    Kochava
    They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
    Incentivized
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    PAR Technology Corporation (ParTech)
    The customer success people are not as invested as it seems they should be in their clients' business, at least not for the amount of money the platform costs. I am always looking for best practices to be provided or at least discussed with my AM, and she doesn't ever seem to care about what others are doing in my industry.
    Incentivized
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    Alternatives Considered
    Branch Metrics, Inc.
    Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
    Incentivized
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    Kochava
    It is a wonderful option
    with favorable virtues to be applied in the company's marketing process, it
    allows us to obtain information through consultation and analysis, they are attentive
    and friendly when offering their service and support, it also includes
    functions such as a fraud tool for the management of push consent, very useful
    for additional reports in analysis teams, is also competitive because it is
    providing adequate payment alternatives.
    Incentivized
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    PAR Technology Corporation (ParTech)
    We were looking for a partner who would help us get a loyalty program and a mobile app launched quickly, Punchh delivered our app on-time, the cost was very competitive and Punchh was being used by similarly sized brands in the restaurant industry. The integrations were in place and Punchh offered the Product functionality and performance we were looking for.
    Incentivized
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    Return on Investment
    Branch Metrics, Inc.
    • Branch had given a profound impact on the way our users share their content.
    • Users now have more easy access to content created.
    • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
    Incentivized
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    Kochava
    • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
    • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
    • We can also use Kochava's app links and QR codes to boost our conversion.
    • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
    Incentivized
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    PAR Technology Corporation (ParTech)
    • We brought in over $7M from the app use alone in Q1 & Q2 of 2019.
    • It costs a ton to keep up, especially the more modules you subscribe to. Our (not so fancy price tier) price was about $100K for 2019.
    Incentivized
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