Branch vs. WompMobile

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.

At first look we were not sure if WompMobile was well suited for E-Commerce because they had very few examples of E-Commerce sites within their portfolio. We spoke with the team at WompMobile and those concerns were tossed right out the window. I can't think of any scenario where WompMobile would not be able to provide the right mobile solution.

• Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
• Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
• Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
• Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
• Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

• Delivery. On time delivery of design and updates.
• Access. Whenever we have a question or need something communication is immediate.
• Best practices. Our speed and SEO scores are outstanding. When Google changes algorithms our mobile site is already prepped for it.
• Maintenance. If assets pulled from our main site create problems on mobile we are informed right away.
• Improvements. WompMobile regularly investigates and offers improvements to functionality as the mobile space develops.

• Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

• Support Options. We struggled a bit with not having a 24x7 support option from WompMobile. Even though we haven't had to use it, and a global company like us would feel better with a 24x7 support option. We even expected to pay more to have that comfort for "just in case" scenarios. However, their speed in responding to your production issue has been phenomenal, and it makes you wonder if the current model is way better than a 24x7 support option where they might have to hire less costly labor who would take longer to resolve your issue.
• Test Environment. We struggled not having our test environment connected to their test environment. They have a test environment where they show you the changes, but it's not accessible through your test environment. It's a different concept.
• Reporting. WompMobile doesn't have a portal or dashboard for customers to see the hits and performance metrics of their site.

Great solution and development team

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Great development support

Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.

I have no basis of comparison. I stumbled upon WompMobile from a mention by This American Life (I think), and worked it out with them. Looked no further

• Branch had given a profound impact on the way our users share their content.
• Users now have more easy access to content created.
• Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

• Our mobile site was pretty basic, but once WompMobile changed the site, we saw increased results across our site. Our site runs smoother than before, leading to more positive customer experiences.
• The site runs faster as well, allowing our customers to shop longer and quicker.