Brandwatch vs. Semrush

The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

Incentivized

• Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
• Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
• Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
• Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.

Incentivized

• Great visuals for keyword position tracking, love that you can see the page that is ranking
• Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
• Shows many different and useful views for competitive research
• Great templated keyword research tools for those who are not as hands-on with SEO
• I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords

• Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
• Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
• Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation

Incentivized

• Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
• Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
• Tracking multiple keywords, across multiple clients can be costly

Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.

Incentivized

I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.

Incentivized

I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works

The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.

Incentivized

Semrush available when you need it!

Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes

Incentivized

SemRush performs well with few errors!

We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.

Incentivized

I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works

Not that I can think of.

I did it by myself and do not have a comment!

If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.

Incentivized

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.

Incentivized

Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.

• At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.

Incentivized

• Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
• The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.

Incentivized