Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.6 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
BrazeHubSpot CRM
Editions & Modules
No answers on this topic
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
BrazeHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrazeHubSpot CRM
Considered Both Products
Braze
Chose Braze
Braze fit our use-case. Every CRM/CEP has their positives and negatives and there is no one-size-fits-all solution. It's worth doing your due diligence on your current needs and assessing future needs as well. Sometimes scalability will be a priority and Braze will facilitate …
HubSpot CRM
Chose HubSpot CRM
I think the major difference here is that HubSpot is focused more on B2B companies while Sailthru is more set up for B2C companies. It's important to select the right platforms and partners for your specific needs. HubSpot has many more tools and products that make a B2B …
Top Pros
Top Cons
Features
BrazeHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.8
1588 Ratings
1% above category average
Customer data management / contact management00 Ratings8.51530 Ratings
Workflow management00 Ratings8.01500 Ratings
Territory management00 Ratings5.2184 Ratings
Opportunity management00 Ratings8.21433 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.41545 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings7.41047 Ratings
Interaction tracking00 Ratings8.31488 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.0
1057 Ratings
8% below category average
Case management00 Ratings7.0983 Ratings
Call center management00 Ratings7.0852 Ratings
Help desk management00 Ratings7.1905 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
8.3
1398 Ratings
9% above category average
Lead management00 Ratings8.41319 Ratings
Email marketing00 Ratings8.31330 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.5
1449 Ratings
1% below category average
Task management00 Ratings8.01391 Ratings
Billing and invoicing management00 Ratings6.8720 Ratings
Reporting00 Ratings7.71282 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.7
1416 Ratings
0% above category average
Forecasting00 Ratings7.41116 Ratings
Pipeline visualization00 Ratings8.01345 Ratings
Customizable reports00 Ratings7.61305 Ratings
Customization
Comparison of Customization features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.2
1353 Ratings
5% below category average
Custom fields00 Ratings7.81326 Ratings
Custom objects00 Ratings7.41152 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings7.3942 Ratings
Security
Comparison of Security features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
8.4
1310 Ratings
1% above category average
Single sign-on capability00 Ratings8.51171 Ratings
Role-based user permissions00 Ratings8.21247 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
6.8
895 Ratings
8% below category average
Social data00 Ratings6.7877 Ratings
Social engagement00 Ratings6.9867 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.5
1004 Ratings
4% above category average
Marketing automation00 Ratings7.6997 Ratings
Compensation management00 Ratings7.3655 Ratings
Platform
Comparison of Platform features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.9
1191 Ratings
6% above category average
Mobile access00 Ratings7.91191 Ratings
Best Alternatives
BrazeHubSpot CRM
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.7 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
Conversica
Conversica
Score 9.8 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrazeHubSpot CRM
Likelihood to Recommend
8.3
(62 ratings)
8.2
(1632 ratings)
Likelihood to Renew
9.1
(2 ratings)
9.8
(29 ratings)
Usability
7.6
(29 ratings)
8.1
(1479 ratings)
Support Rating
4.5
(21 ratings)
6.6
(23 ratings)
Implementation Rating
-
(0 ratings)
7.8
(8 ratings)
User Testimonials
BrazeHubSpot CRM
Likelihood to Recommend
Braze
It's a first-in-class deployment multi-channel platform and is constantly being developed with new features. We can accomplish nearly all of our goals with what Braze has to offer, and it's also an enjoyable UI for our teams. The Account Exec and Customer Success Manager we have are very engaged with us, which has enabled us to push the envelope farther and farther with how much value we extract from Braze.
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HubSpot
As I mentioned earlier, HubSpot helps organize the sales leads we contact. It makes it more accessible from the angle that we do not duplicate our work by contacting the same client by two different people. In addition, we can track the work and add reminders to follow up.
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Pros
Braze
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
Read full review
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Cons
Braze
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
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HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
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Likelihood to Renew
Braze
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Read full review
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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Usability
Braze
I would argue that Braze is not particularly easy-to-use. It doesn't behave like traditional CRMs (and even bills itself as a CEP, to further this distinction). Once you understand Braze's ecosystem, it's very straightforward and user friendly, but I would say there is a steep early learning curve and Braze's educational resources leave a lot to be desired.
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HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
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Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
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HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Implementation Rating
Braze
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
Braze
Braze and Iterable stood out as the best two customer engagement tools for us, but the level of support and out-of-the-box features offered by Braze pipped them slightly ahead of the competition. Overall, they showed the tool as the best solution we needed, specifically to our requirements.
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HubSpot
HubSpot is different as it allows us to see all deals as we wanted to compare to others as other apps don't have those features Hubspot has to view deals in different views and make it according to your pipelines the way you want to see the deals and data track the daily reports very easily and review our own performance for the day to grow more.
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Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Read full review
HubSpot
  • HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
  • The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
  • The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.