Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.4 out of 10
N/A
Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as to deliver value quickly and continuously. The vendor states they were named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and recognized as one of Inc Magazine's…N/A
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
BrazeHubSpot CRM
Editions & Modules
No answers on this topic
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
BrazeHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrazeHubSpot CRM
Considered Both Products
Braze

No answer on this topic

HubSpot CRM
Chose HubSpot CRM
I think the major difference here is that HubSpot is focused more on B2B companies while Sailthru is more set up for B2C companies. It's important to select the right platforms and partners for your specific needs. HubSpot has many more tools and products that make a B2B …
Top Pros
Top Cons
Features
BrazeHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
8.2
917 Ratings
Customer data management / contact management00 Ratings8.9889 Ratings
Workflow management00 Ratings8.4865 Ratings
Territory management00 Ratings7.4185 Ratings
Opportunity management00 Ratings8.3833 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.5888 Ratings
Contract management00 Ratings7.9186 Ratings
Quote & order management00 Ratings7.8575 Ratings
Interaction tracking00 Ratings8.6858 Ratings
Channel / partner relationship management00 Ratings7.5187 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.8
604 Ratings
Case management00 Ratings8.0555 Ratings
Call center management00 Ratings7.7489 Ratings
Help desk management00 Ratings7.6517 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
8.7
818 Ratings
Lead management00 Ratings8.6773 Ratings
Email marketing00 Ratings8.7771 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.9
840 Ratings
Task management00 Ratings8.4800 Ratings
Billing and invoicing management00 Ratings7.2397 Ratings
Reporting00 Ratings8.1749 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
8.1
815 Ratings
Forecasting00 Ratings7.7644 Ratings
Pipeline visualization00 Ratings8.4776 Ratings
Customizable reports00 Ratings8.3758 Ratings
Customization
Comparison of Customization features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.9
794 Ratings
Custom fields00 Ratings8.6779 Ratings
Custom objects00 Ratings8.4665 Ratings
Scripting environment00 Ratings6.3133 Ratings
API for custom integration00 Ratings8.3536 Ratings
Security
Comparison of Security features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
8.7
751 Ratings
Single sign-on capability00 Ratings8.6665 Ratings
Role-based user permissions00 Ratings8.7714 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.9
531 Ratings
Social data00 Ratings7.9519 Ratings
Social engagement00 Ratings8.0513 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
8.2
583 Ratings
Marketing automation00 Ratings8.5578 Ratings
Compensation management00 Ratings8.0361 Ratings
Platform
Comparison of Platform features of Product A and Product B
Braze
-
Ratings
HubSpot CRM
7.7
672 Ratings
Mobile access00 Ratings7.7672 Ratings
User Ratings
BrazeHubSpot CRM
Likelihood to Recommend
9.1
(26 ratings)
8.7
(945 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(10 ratings)
Usability
-
(0 ratings)
8.8
(846 ratings)
Support Rating
8.2
(40 ratings)
8.3
(21 ratings)
Implementation Rating
-
(0 ratings)
9.1
(10 ratings)
User Testimonials
BrazeHubSpot CRM
Likelihood to Recommend
Braze
Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.
Read full review
HubSpot
I think at this time, every company should have a CRM. That being said: For smaller companies without a growth perspective, the system might be too big and hard to set up compared to other solutions. If there is a scaling process ahead and you need a system that grows with you, I´d always recommend using HS.
Read full review
Pros
Braze
  • Is constantly improving all its features.
  • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
  • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
  • Has a strong community, where anyone can ask everything and other peers can contribute.
Read full review
HubSpot
  • The sales funnel is one of my favorites in the entire industry.
  • Their task managing system truly helps Account Executives be on top of every lead and opportunity without dropping the ball.
  • The data tracking for KPI truly helps our team set goals and improve weekly.
  • The e-mail sequences are top tier as well.
Read full review
Cons
Braze
  • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
  • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
  • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
Read full review
HubSpot
  • Let's integrate with Shopper Approved to automate collecting reviews for existing clients. It would be easy with templates and sequences to integrate Hubspot clients and help their businesses grow and succeed. while Hubspot goes above and beyond for them. So many small businesses are manually doing this right now and don't realize there is an easier way.
  • I wish there was a way to automatically have Tasks titled to match the email or phone call their correspond within the title. This way when I am looking at my tasks for the day at a quick glance they don't all just say "Followup with" / For example if my subject line in my email is "Ditch Trustpilot," that could automatically populate into the task title, so that I quickly know that I can call them about upgrading from TP to our service."
  • Can't think of anything else at the moment
Read full review
Likelihood to Renew
Braze
No answers on this topic
HubSpot
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Read full review
Usability
Braze
No answers on this topic
HubSpot
HubSpot's platform communicates all in one place. It is very organic in how you can find the information with the associations built in. This makes it easy to open an an object and see all the other objects in the CRM at a glance. You are also able to click on the other objects and review those records quickly and efficiently. With just a few clicks you can go from a contact to a company to the deal.
Read full review
Support Rating
Braze
We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
Braze
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Braze
Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
Read full review
HubSpot
The free version alone stacks up pretty well against the mentioned competitors. I believe as your business operations grow, the price points for additional users and needed functionalities will grow as well, and HubSpot is well within competitive pricing to compete with the other enterprise-level systems. I’ve stuck with HubSpot for a long time.
Read full review
Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Read full review
HubSpot
  • Hubspot CRM allows us to save tons of time by automating our workflows and emails that go out to prospects and customers. These can be very detailed by differentiating by product, lifecycle, and vertical
  • Hubspot CRM allows us to easily forecast future demos and pipeline (people who have demo'd but haven't closed yet.
  • Hubspot allows us to automatically distribute inbound leads. It's the best inbound marketing platform in the world!
Read full review