What users are saying about
42 Ratings
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Top Rated
1466 Ratings
42 Ratings
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Score 8 out of 100

HubSpot CRM

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Top Rated
1466 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

HubSpot CRM

If the client has a convoluted sales process and poor data management, we highly recommended using HubSpot [CRM] to start getting on top of your client information. The truth of the matter is that it's not a one size fits all type program; there [are] certain companies that maybe don't merit the complexity of a tool like HubSpot [CRM] but each use case is different. If organization and actionable insight are important factors, it naturally makes sense to have a discussion.
Mathew Hrappstead | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Braze
HubSpot CRM
8.0
Customer data management / contact management
Braze
HubSpot CRM
8.5
Workflow management
Braze
HubSpot CRM
8.1
Territory management
Braze
HubSpot CRM
7.2
Opportunity management
Braze
HubSpot CRM
8.3
Integration with email client (e.g., Outlook or Gmail)
Braze
HubSpot CRM
8.5
Contract management
Braze
HubSpot CRM
7.9
Quote & order management
Braze
HubSpot CRM
7.8
Interaction tracking
Braze
HubSpot CRM
8.6
Channel / partner relationship management
Braze
HubSpot CRM
7.3

Customer Service & Support

Braze
HubSpot CRM
7.5
Case management
Braze
HubSpot CRM
7.6
Call center management
Braze
HubSpot CRM
7.3
Help desk management
Braze
HubSpot CRM
7.7

Marketing Automation

Braze
HubSpot CRM
8.7
Lead management
Braze
HubSpot CRM
8.6
Email marketing
Braze
HubSpot CRM
8.8

CRM Project Management

Braze
HubSpot CRM
7.8
Task management
Braze
HubSpot CRM
8.2
Billing and invoicing management
Braze
HubSpot CRM
6.9
Reporting
Braze
HubSpot CRM
8.2

CRM Reporting & Analytics

Braze
HubSpot CRM
7.9
Forecasting
Braze
HubSpot CRM
7.9
Pipeline visualization
Braze
HubSpot CRM
8.1
Customizable reports
Braze
HubSpot CRM
7.8

Customization

Braze
HubSpot CRM
7.8
Custom fields
Braze
HubSpot CRM
8.4
Custom objects
Braze
HubSpot CRM
8.1
Scripting environment
Braze
HubSpot CRM
6.5
API for custom integration
Braze
HubSpot CRM
8.2

Security

Braze
HubSpot CRM
8.6
Single sign-on capability
Braze
HubSpot CRM
8.6
Role-based user permissions
Braze
HubSpot CRM
8.5

Social CRM

Braze
HubSpot CRM
7.7
Social data
Braze
HubSpot CRM
7.8
Social engagement
Braze
HubSpot CRM
7.5

Integrations with 3rd-party Software

Braze
HubSpot CRM
8.3
Marketing automation
Braze
HubSpot CRM
8.6
Compensation management
Braze
HubSpot CRM
8.0

Platform

Braze
HubSpot CRM
6.9
Mobile access
Braze
HubSpot CRM
6.9

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

HubSpot CRM

  • It is incredibly easy to configure, teach, and use.
  • The email templates and snippets save lots of time and help maintain a consistent message regardless of the user.
  • Email sequences are a nice way to make sure your message gets out on time and appropriately.
  • The visibility of what documents and information is being consumed and what isn't making an impact.
Anonymous | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

HubSpot CRM

  • They don't allow automatic timezoning to let SDR's quickly know what time zone they're calling into
  • The phone app it glitchy and almost not worth downloading
  • A lot of what I believe should be base functionality, is not in the free version, but is paywalled. And sometimes behind very high paywalls
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

HubSpot CRM

HubSpot CRM 9.4
Based on 6 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Usability

Braze

No score
No answers yet
No answers on this topic

HubSpot CRM

HubSpot CRM 8.6
Based on 275 answers
Easy to use. Not too complicated and the mobile App is also great. I know other CRM tools and they have too many functions and a bad menu at all. HubSpot is directly usable and the integration in O365 is awesome and easy to activate. We could add all fields we need for our company and also work with different sales teams with HubSpot!
Anonymous | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 8.2
Based on 17 answers
HubSpot has a very good customer support, one can chat in real time by phone or text, or send an email. I have not had to use their support very much, but when I have they have been very professional and quick to respond to address my needs and concerns.
Anonymous | TrustRadius Reviewer

Implementation Rating

Braze

No score
No answers yet
No answers on this topic

HubSpot CRM

HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

HubSpot CRM

We're using an old version of Microsoft CRM (on Prem). It is difficult to use, has no graphical interface, regularly crashes or boots users out, even when actively entering data. Dashboards in our implementation are nonexistent. System changes are impossible. There is no workflow for tasks. Adoption is poor at my company. In a prior life, I used Salesforce.com. My company had a fairly well-done implementation of Salesforce, and it was maintained by an expert administrator. Dashboarding was still difficult, and without an onsite expert (who started a year after I began using Salesforce) the product was very difficult to use and adoption was poor.
Anonymous | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

HubSpot CRM

  • Allows me to send out the number of emails I need each week (500) with ease compared to doing all of that manually-- more emails means more email bookings so more, clients.
  • Shorter deal cycles-- lets you maintain velocity and access materials quickly.
  • Give visibility into where we stand today and where we need to go to hit our goals.
Alex Giarrusso | TrustRadius Reviewer

Screenshots

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Braze Editions & Modules

Additional Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
CRM Bundle$502
  1. Per Month [Unlimited Users]
  2. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Braze
7.8
HubSpot CRM
8.6

Likelihood to Renew

Braze
HubSpot CRM
9.4

Usability

Braze
HubSpot CRM
8.6

Support Rating

Braze
8.2
HubSpot CRM
8.2

Implementation Rating

Braze
HubSpot CRM
9.1

Add comparison