Braze vs HubSpot CRM | TrustRadius

What users are saying about

Score 8 out of 10

Based on 42 reviews and ratings

Score 8.4 out of 10

Based on 1466 reviews and ratings

Feature Rating Comparison

Braze

HubSpot CRM

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Braze

HubSpot CRM

Case management

Call center management

Help desk management

Braze

HubSpot CRM

Lead management

Email marketing

Braze

HubSpot CRM

Task management

Billing and invoicing management

Reporting

Braze

HubSpot CRM

Forecasting

Pipeline visualization

Customizable reports

Braze

HubSpot CRM

Custom fields

Custom objects

Scripting environment

API for custom integration

Braze

HubSpot CRM

Single sign-on capability

Role-based user permissions

Braze

HubSpot CRM

Social data

Social engagement

Braze

HubSpot CRM

Marketing automation

Compensation management

Braze

HubSpot CRM

Mobile access

Pros

Personalized customer journey
Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida

Marketing Manager

Dave - Banking For HumansInternet, 51-200 employees

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It is incredibly easy to configure, teach, and use.
The email templates and snippets save lots of time and help maintain a consistent message regardless of the user.
Email sequences are a nice way to make sure your message gets out on time and appropriately.
The visibility of what documents and information is being consumed and what isn't making an impact.

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Verified User

Vice-President in Sales

Wholesale Company, 11-50 employees

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Cons

If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Verified User

Employee in Information Technology

Information Technology and Services Company, 10,001+ employees

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They don't allow automatic timezoning to let SDR's quickly know what time zone they're calling into
The phone app it glitchy and almost not worth downloading
A lot of what I believe should be base functionality, is not in the free version, but is paywalled. And sometimes behind very high paywalls

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Verified User

Employee in Sales

Computer Software Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

HubSpot CRM 9.4

Based on 6 answers

Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

HubSpot CRM 8.6

Based on 275 answers

Easy to use. Not too complicated and the mobile App is also great. I know other CRM tools and they have too many functions and a bad menu at all. HubSpot is directly usable and the integration in O365 is awesome and easy to activate. We could add all fields we need for our company and also work with different sales teams with HubSpot!

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Verified User

Account Manager in Sales

Information Technology & Services Company, 501-1000 employees

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Support Rating

Braze 8.2

Based on 40 answers

Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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CRM Manager

BirdInternet, 201-500 employees

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HubSpot CRM 8.2

Based on 17 answers

HubSpot has a very good customer support, one can chat in real time by phone or text, or send an email. I have not had to use their support very much, but when I have they have been very professional and quick to respond to address my needs and concerns.

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Verified User

Analyst in Marketing

Airlines/Aviation Company, 201-500 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

HubSpot CRM 9.1

Based on 10 answers

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 10 answers on this topic

Alternatives Considered

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.

If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.

-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Verified User

Team Lead in Marketing

Transportation/Trucking/Railroad Company, 501-1000 employees

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We're using an old version of Microsoft CRM (on Prem). It is difficult to use, has no graphical interface, regularly crashes or boots users out, even when actively entering data. Dashboards in our implementation are nonexistent. System changes are impossible. There is no workflow for tasks. Adoption is poor at my company. In a prior life, I used Salesforce.com. My company had a fairly well-done implementation of Salesforce, and it was maintained by an expert administrator. Dashboarding was still difficult, and without an onsite expert (who started a year after I began using Salesforce) the product was very difficult to use and adoption was poor.

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Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

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Return on Investment

Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Growth / Nurture Strategist

IBMInformation Technology and Services, 10,001+ employees

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Allows me to send out the number of emails I need each week (500) with ease compared to doing all of that manually-- more emails means more email bookings so more, clients.
Shorter deal cycles-- lets you maintain velocity and access materials quickly.
Give visibility into where we stand today and where we need to go to hit our goals.

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Sr. BDA

NorthspyreReal Estate, 11-50 employees

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Screenshots

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See All (3) HubSpot CRM Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Braze Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

HubSpot CRM Editions & Modules

Edition

Free Forever	$0¹
CRM Bundle	$50²

Per Month [Unlimited Users]
per month

Additional Pricing Details

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Rating Summary

Braze

HubSpot CRM

Braze

HubSpot CRM

Braze

HubSpot CRM

Braze

HubSpot CRM

Braze

HubSpot CRM

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