TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    Pinpointe On-Demand

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.

    $74

    Contacts, Email Volume

    Pricing
    BrazePinpointe On-Demand
    Editions & Modules
    No answers on this topic
    Standard Edition
    $74+
    Contacts, Email Volume
    Enterprise Edition
    $390+
    Per User; Email Volume
    Offerings
    Pricing Offerings
    BrazePinpointe On-Demand
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BrazePinpointe On-Demand
    Considered Both Products
    Braze
    No answer on this topic
    Pinpointe On-Demand
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    No answers on this topic
    Features
    BrazePinpointe On-Demand
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Braze and Pinpointe On-Demand
    Feature
    Braze
    -
    Ratings
    Pinpointe On-Demand
    9.0
    7 Ratings
    12% above category average
    WYSIWYG email editor00 Ratings9.17 Ratings
    Dynamic content00 Ratings9.16 Ratings
    Ability to test dynamic content00 Ratings9.16 Ratings
    Landing pages00 Ratings8.53 Ratings
    A/B testing00 Ratings9.16 Ratings
    Mobile optimization00 Ratings9.17 Ratings
    Email deliverability reporting00 Ratings9.17 Ratings
    List management00 Ratings9.17 Ratings
    Triggered drip sequences00 Ratings9.14 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Braze and Pinpointe On-Demand
    Feature
    Braze
    -
    Ratings
    Pinpointe On-Demand
    9.3
    7 Ratings
    20% above category average
    Dashboards00 Ratings9.17 Ratings
    Standard reports00 Ratings9.17 Ratings
    Custom reports00 Ratings9.66 Ratings
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    BrazePinpointe On-Demand
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrazePinpointe On-Demand
    Likelihood to Recommend
    9.0
    (162 ratings)
    9.1
    (9 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.0
    (3 ratings)
    Usability
    7.9
    (129 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (21 ratings)
    9.1
    (1 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrazePinpointe On-Demand
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
    Read full review
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    Pinpointe On-Demand
    • The detailed statistics page is really helpful.
    • Excellent and flexible Builder.
    • Customer Service responds within one hour.
    • Stock photos included.
    • Database separation & sub-accounts.
    • Excellent multi-inbox previewer available.
    • Responsive templates.
    • Invaluable webinars and training.
    Read full review
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    Pinpointe On-Demand
    • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
    Incentivized
    Read full review
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
    Read full review
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    Pinpointe On-Demand
    No answers on this topic
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    Pinpointe On-Demand
    They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
    Read full review
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
    Read full review
    Pinpointe On-Demand
    No answers on this topic
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
    Incentivized
    Read full review
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    Pinpointe On-Demand
    • Our ROI has gone up significantly since using Pinpointe.
    • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
    • Our emails show up white-labeled so it is our own branding on all emails.
    Read full review
    ScreenShots

    Pinpointe On-Demand Screenshots

    Screenshot of Industry Leading Reporting & AnalyticsScreenshot of Drag n Drop builder - create mobile friendly, responsive emails in 5 minutes!Screenshot of Compare, Analyze historic trendsScreenshot of Make your campaign stand out - Over 40,000 stock images - freeScreenshot of Improve User engagement - set up Preference CentersScreenshot of Send with confidence. Preview your email in the top 25+ inboxes