Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
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ShippingEasy
Score 8.0 out of 10
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ShippingEasy, an Auctane (formerly Stamps.com) company, offers their cloud-based ecommerce shipping platform, providing full support for USPS, UPS, FedEx and integrating with online marketplaces such as Amazon, eBay, Etsy, Shopify, BigCommerce, WooCommerce, Volusion, and others. ShippingEasy allows automated order tracking with fulfillment data, and inventory levels to populate in real time.
If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
ShippingEasy is perfect for a small business that needs the inventory system but doesn't want to pay through the nose. The customer service is excellent - they help you in set up, making changes, and make sure you understand how to use it. They save me time in managing our inventory and save me time when there is a problem - I call and get an answer right away. Plus if there is a system wide problem, which there rarely is, they make announcements and keep us up to date during and after
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
ShippingEasy makes it very easy to set up shipping rules for various scenarios so that shipping is fairly automated. It really is a click and ship type set up.
ShippingEasy integrates into our BigCommerce platform very well. We very rarely have any issues with ShippingEasy syncing orders and shipping status to BigCommerce and vise versa.
ShippingEasy's marketing service is very easy to use. It makes email campaign design extremely easy and aesthetically pleasing and it also makes automated emails very easy to set up as well.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
ShippingEasy customer support is excellent. We rarely have to wait on hold, the reps are knowledgeable, well trained, well spoken, and understand technical issues. They listen carefully to make sure they understand the issue and check if they do not know something. I feel confident that I am getting correct information and rarely have to make more than one phone call to get an issue corrected.
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
ShippingEasy has really had a positive impact overall on our business. It is very simple to use and the flexibility of the shipping rules has more or less automated shipping. So for a small organization like ourselves, it allows us to reduce overhead by not having to have multiple employees to ship.
It also has helped reduce overhead significantly by switching our email marketing from Constant Contact. It is about a 10th of the price and has more functionality. So that was definitely a no-brainer
All in all, ShippingEasy helps us reduce overhead the most in labor. It is extremely easy to use so a lot less of our time is devoted to shipping concerns such as manually entering shipments like before and making sure shipment information is transferred over to BigCommerce, or doing return labels. Everything integrates so well it is essentially automated.
