Brazen is a social collaboration software solution built to assist companies with recruiting and HR to engage with potential employees from anywhere.
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Webex Events
Score 8.7 out of 10
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Socio, from Cisco since the July, 2021 acquisition, is a branded mobile event app for in-person, hybrid, and virtual events supporting a customizable event engagement experience, lead retrieval, live display, and related features.
It's a great platform for a virtual event as well as an easy way to create a phone app for an in-person or hybrid event. It's especially good if your event is not simply open to the public and you want to restrict access to the content to those who have paid/registered etc.
Customer service and attention is the best that I have seen. We have use 4-5 different event app systems over the past decade and no one came close to socio in terms of both meeting our needs and responding to questions and issues
The product itself is flexible but fairly easy to use. We have a fairly complex event (120+ sessions over three days with hundreds of speakers) and not only did it handle it - but it looked good.
Socio continually adds improvements to the product that really do make it better. They provide ample information on how to use each new feature as well.
Many of the changes to the product I know came from direct requests made by our organization.
The standard template to build out the community is pretty rigid. We had to adjust some of our styling and graphics to account for what Socio's template allowed.
Inability for event admins to make account changes for users. Several times we had users change jobs, therefore, changing their emails. Each time, we had to go through Socio support to get them access to their account.
Documentation and knowledgebase could be more substantive.
None of the other platforms could compare to Brazen. Brazen offers many features and we really needed a system we could automate, and that could integrate well with some of our other systems versus a stand-alone system. Brazen is much easier to use from both the job seeker's and recruiter's points of view.
We have used multiple virtual event platforms in the past, as well as trialed several. We ultimately decided on Webex due to the aesthetics of the website, the incredibly easy build-out process, the 24/5 support, the user-friendly front-end interface, the multiple ways to monetize sponsorships, and ultimately... the price. The value for what you get is incredible compared to other platforms.
