TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brevo

    Score8.6 out of 10
    N/ABrevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

    $0

    per month

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    Pricing
    BrevoConvertKit
    Editions & Modules
    Free
    $0
    per month
    Starter
    $9
    per month
    Standard
    $18
    per month
    Professional
    $499
    per month
    Enterprise
    Contact sales team
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Offerings
    Pricing Offerings
    BrevoConvertKit
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsBrevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $9 -- or send even more emails at great prices.
    More Pricing Information
    Community Pulse
    BrevoConvertKit
    Considered Both Products
    Brevo (Sendinblue, Inc)
    Chose Brevo
    Mailchimp and ConvertKit are good for their own reasons but we liked Sendinblue for its functionality and the way it is executed through its UI and the whole process of getting it done. We use mostly marketing emails with a few transactional emails. Transactional email is …
    Incentivized
    Chose Brevo
    Better interface. More easy to use. Able to email more people
    Incentivized
    Chose Brevo
    I find Sendinblue much easier to handle and cost effective. Also, the customer support has been really good.
    Incentivized
    ConvertKit
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    166 Answers
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    161 Answers
    80%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    166 Answers
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    148 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    146 Answers
    83%
    Implementation went as expected
    5 Answers
    Features
    BrevoConvertKit
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Brevo and ConvertKit
    Feature
    Brevo
    7.8
    217 Ratings
    3% below category average
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    WYSIWYG email editor8.4196 Ratings9.06 Ratings
    Dynamic content7.9177 Ratings8.76 Ratings
    Ability to test dynamic content7.8168 Ratings8.76 Ratings
    Landing pages6.011 Ratings8.36 Ratings
    A/B testing6.510 Ratings8.46 Ratings
    Mobile optimization8.4193 Ratings9.76 Ratings
    Email deliverability reporting8.6212 Ratings9.76 Ratings
    List management8.5209 Ratings8.06 Ratings
    Triggered drip sequences8.3124 Ratings8.46 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brevo and ConvertKit
    Feature
    Brevo
    7.8
    205 Ratings
    1% above category average
    ConvertKit
    8.2
    6 Ratings
    6% above category average
    Dashboards8.019 Ratings8.36 Ratings
    Standard reports8.6204 Ratings9.76 Ratings
    Custom reports6.810 Ratings6.75 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Brevo and ConvertKit
    Feature
    Brevo
    8.9
    146 Ratings
    9% above category average
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    Link Tracking8.9146 Ratings10.05 Ratings
    URL Validation00 Ratings10.05 Ratings
    Image Validation00 Ratings9.35 Ratings
    Inbox Display00 Ratings9.76 Ratings
    Email Accessibility Tools00 Ratings9.35 Ratings
    Spelling and Grammar Check00 Ratings9.05 Ratings
    Spam Testing00 Ratings8.05 Ratings
    Email Previews00 Ratings10.06 Ratings
    Best Alternatives
    BrevoConvertKit
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrevoConvertKit
    Likelihood to Recommend
    9.2
    (237 ratings)
    8.0
    (6 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    -
    (0 ratings)
    Usability
    9.2
    (34 ratings)
    9.0
    (3 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (13 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrevoConvertKit
    Likelihood to Recommend
    Brevo (Sendinblue, Inc)
    Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Read full review
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    Pros
    Brevo (Sendinblue, Inc)
    • Sendinblue allows you to send emails that do not arrive in spam
    • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
    • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
    Incentivized
    Read full review
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    Cons
    Brevo (Sendinblue, Inc)
    • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
    • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
    • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
    • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
    Incentivized
    Read full review
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    Likelihood to Renew
    Brevo (Sendinblue, Inc)
    SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
    Incentivized
    Read full review
    ConvertKit
    No answers on this topic
    Usability
    Brevo (Sendinblue, Inc)
    It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.
    Read full review
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    Reliability and Availability
    Brevo (Sendinblue, Inc)
    I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
    Read full review
    ConvertKit
    No answers on this topic
    Performance
    Brevo (Sendinblue, Inc)
    Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
    Read full review
    ConvertKit
    No answers on this topic
    Support Rating
    Brevo (Sendinblue, Inc)
    These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
    Incentivized
    Read full review
    ConvertKit
    No answers on this topic
    Implementation Rating
    Brevo (Sendinblue, Inc)
    If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
    Incentivized
    Read full review
    ConvertKit
    No answers on this topic
    Alternatives Considered
    Brevo (Sendinblue, Inc)
    Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
    We selected Sendinblue initially because of price.
    Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
    The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
    Incentivized
    Read full review
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    Scalability
    Brevo (Sendinblue, Inc)
    They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
    Read full review
    ConvertKit
    No answers on this topic
    Return on Investment
    Brevo (Sendinblue, Inc)
    • Saved us over 80% of what we used to pay aWeber for the exact same services
    • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
    • Saves us an incredible amount of time in content creation using Brevo content editor
    Read full review
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    ScreenShots