Brevo vs. ConvertKit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.8 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
ConvertKit
Score 8.7 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Pricing
BrevoConvertKit
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Creator
$29.00
per month
Creator Pro
$59.00
per month
Offerings
Pricing Offerings
BrevoConvertKit
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoConvertKit
Considered Both Products
Brevo
Chose Brevo
Mailchimp and ConvertKit are good for their own reasons but we liked Sendinblue for its functionality and the way it is executed through its UI and the whole process of getting it done. We use mostly marketing emails with a few transactional emails. Transactional email is …
Chose Brevo
Better interface. More easy to use. Able to email more people
Chose Brevo
I find Sendinblue much easier to handle and cost effective. Also, the customer support has been really good.
ConvertKit

No answer on this topic

Features
BrevoConvertKit
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.1
210 Ratings
2% above category average
ConvertKit
8.8
6 Ratings
10% above category average
WYSIWYG email editor8.4189 Ratings8.96 Ratings
Dynamic content8.4170 Ratings8.86 Ratings
Ability to test dynamic content8.2162 Ratings8.86 Ratings
Landing pages6.011 Ratings8.36 Ratings
A/B testing6.510 Ratings8.46 Ratings
Mobile optimization8.7188 Ratings9.76 Ratings
Email deliverability reporting9.2206 Ratings9.76 Ratings
List management9.1203 Ratings8.16 Ratings
Triggered drip sequences8.6120 Ratings8.46 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.9
201 Ratings
4% above category average
ConvertKit
8.3
6 Ratings
9% above category average
Dashboards8.019 Ratings8.46 Ratings
Standard reports9.0200 Ratings9.66 Ratings
Custom reports6.810 Ratings6.85 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.6
140 Ratings
19% above category average
ConvertKit
9.5
6 Ratings
18% above category average
Link Tracking9.6140 Ratings10.05 Ratings
URL Validation00 Ratings10.05 Ratings
Image Validation00 Ratings9.45 Ratings
Inbox Display00 Ratings9.76 Ratings
Email Accessibility Tools00 Ratings9.45 Ratings
Spelling and Grammar Check00 Ratings9.15 Ratings
Spam Testing00 Ratings8.15 Ratings
Email Previews00 Ratings10.06 Ratings
Best Alternatives
BrevoConvertKit
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoConvertKit
Likelihood to Recommend
9.4
(230 ratings)
8.1
(6 ratings)
Likelihood to Renew
10.0
(10 ratings)
-
(0 ratings)
Usability
9.4
(27 ratings)
9.0
(3 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(13 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BrevoConvertKit
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
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Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
ConvertKit
  • Literally unlimited templates for designing the Email campaigns
  • Launching a landing page to capture leads (emails) quickly
  • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
  • Newly launched journey or drip email campaigns is great as well
Read full review
Cons
Brevo (Sendinblue, Inc)
  • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
  • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
  • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
  • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
Read full review
ConvertKit
  • I think the dashboard could benefit form allowing more customization
  • The way you format email templates is pretty limited
  • The saved footer options seems glitchy. I can never get it to work right.
Read full review
Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
ConvertKit
No answers on this topic
Usability
Brevo (Sendinblue, Inc)
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
Read full review
ConvertKit
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
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Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
ConvertKit
No answers on this topic
Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
ConvertKit
No answers on this topic
Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Read full review
ConvertKit
No answers on this topic
Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
ConvertKit
No answers on this topic
Alternatives Considered
Brevo (Sendinblue, Inc)
Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
We selected Sendinblue initially because of price.
Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
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ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
ConvertKit
No answers on this topic
Return on Investment
Brevo (Sendinblue, Inc)
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
Read full review
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins