Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…
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Orum
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…
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Pricing
Bright Pattern Contact Center
Orum
Editions & Modules
Omnichannel CX
-
per month per seat
Call Center Standard
-
per month per seat
Digital CX
-
per month per seat
No answers on this topic
Offerings
Pricing Offerings
Bright Pattern Contact Center
Orum
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
One-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer
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More Pricing Information
Community Pulse
Bright Pattern Contact Center
Orum
Features
Bright Pattern Contact Center
Orum
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Bright Pattern Contact Center
8.1
32 Ratings
3% below category average
Orum
-
Ratings
Agent dashboard
8.631 Ratings
00 Ratings
Validate callers
8.128 Ratings
00 Ratings
Outbound response
8.228 Ratings
00 Ratings
Call forwarding
8.227 Ratings
00 Ratings
Click-to-call (CTC)
8.124 Ratings
00 Ratings
Warm transfer
6.131 Ratings
00 Ratings
Predictive dialing
9.125 Ratings
00 Ratings
Interactive voice response
8.528 Ratings
00 Ratings
REST APIs
8.428 Ratings
00 Ratings
Call scripts
8.524 Ratings
00 Ratings
Call tracking
8.126 Ratings
00 Ratings
Multichannel integration
7.727 Ratings
00 Ratings
CRM software integration
7.328 Ratings
00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Bright Pattern Contact Center
8.0
29 Ratings
3% below category average
Orum
-
Ratings
Inbound call routing
8.528 Ratings
00 Ratings
Omnichannel inbound routing
8.127 Ratings
00 Ratings
Recording
8.929 Ratings
00 Ratings
Quality management
7.327 Ratings
00 Ratings
Call analytics
8.124 Ratings
00 Ratings
Historical reporting
8.129 Ratings
00 Ratings
Live reporting
7.427 Ratings
00 Ratings
Customer surveys
8.126 Ratings
00 Ratings
Customer interaction analytics
7.221 Ratings
00 Ratings
Preview Dialer
Comparison of Preview Dialer features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Orum
8.3
19 Ratings
13% above category average
Contact preview
00 Ratings
7.919 Ratings
Dialer-CRM integration
00 Ratings
8.519 Ratings
Call notes & tags
00 Ratings
8.419 Ratings
Automatic call logging
00 Ratings
8.519 Ratings
Core Dialer
Comparison of Core Dialer features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Orum
8.1
19 Ratings
5% above category average
Outbound dialing
00 Ratings
9.119 Ratings
Custom caller ID
00 Ratings
7.517 Ratings
Click-to-call
00 Ratings
8.216 Ratings
Recorded voicemail drop
00 Ratings
8.219 Ratings
Dialer contact import
00 Ratings
8.517 Ratings
Campaign & list management
00 Ratings
7.214 Ratings
Call Follow-up and Quality Assurance
Comparison of Call Follow-up and Quality Assurance features of Product A and Product B
Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
Orum is really well suited for my role as a business development representative, and allows me to reach hundreds of prospects a week where as doing so before was extremely difficult if not impossible. However, in my role and tasks as an account manager, Orum is not as effective as it does not allow me to utilize my own number to call them through Orum, and this often leads to confusion when calling my customers.
That they had a text and voice analysis module Que tuvieran un modulo de analisis de texto y voz
Customized agent interface with company logos. Interfaz de agente personalizada con logos de la empresa
The softphone, when entering multiple interactions, causes the advisors to become confused when they have several. It should be less complex and more adaptable.
El softphone al momento de ingresar varias interacciones, los asesores se pierden cuando tienen varios. que sea menos complejo y mas adaptable
Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
In the search lists, it would be nice if we could add favorite cadences or separate by our own.
Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
Orum has truly leveled up my calling abilities like no tool has. Its intuitive UI, rapid auto-dialer, and customizability have made it my go-to call tool. There may be slight improvements to be made from a CRM integration standpoint (much of which isn't Orum's fault because outreach doesn't give data), but beyond that I would give a strong recommendation for users looking to implement personalization at scale.
It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
Although we have only had 1 very short outage in our 4 years of service. Bright Pattern support was easy to contact and solved our sisue very quickly as well as provided more than adequate information on an RCA (Root Cause Analysis) for our clients
In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft integrations many of our customers want, we can integrate with virtually any CRM or ITSM system and the platform offers a vast feature set.
Because Orum is much more efficient, easier to use, create a solid workflow and overall is a much better experience, which helps getting revenue and better results. Other tools would use a lot of my time with no results, while Orum has been much more efficient saves me time and makes me feel more productive and efficient.
Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
We saved customers between 30% - 40% of the cost of their current omnichannel contact center solutions when we implemented Bright Pattern Contact Center
Very quick to implement so we are able to service more customers with same number of staff
My personal ROI has been approximately a 100% increase in the number of calls I can make in a given amount of time, vs. calling directly from Outreach before (roughly 50 calls per hour to 100+). The increased potential for business is worth the cost of admission for me.