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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bright Pattern Contact Center

    Score8.4 out of 10
    Enterprise companies (1,001+ employees)
    Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…N/A

    Orum

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
    Pricing
    Bright Pattern Contact CenterOrum
    Editions & Modules
    Omnichannel CX
    -
    per month per seat
    Call Center Standard
    -
    per month per seat
    Digital CX
    -
    per month per seat
    No answers on this topic
    Offerings
    Pricing Offerings
    Bright Pattern Contact CenterOrum
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOne-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer—
    More Pricing Information
    Community Pulse
    Bright Pattern Contact CenterOrum
    Considered Both Products
    Bright Pattern, Inc.
    No answer on this topic
    Orum
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    32 Answers
    86%
    Would buy again
    18 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    31 Answers
    94%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    32 Answers
    95%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    30 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    30 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    Bright Pattern Contact CenterOrum
    Contact Center Software
    Comparison of Contact Center Software features of Bright Pattern Contact Center and Orum
    Feature
    Bright Pattern Contact Center
    8.0
    32 Ratings
    6% below category average
    Orum
    -
    Ratings
    Agent dashboard8.831 Ratings00 Ratings
    Validate callers8.128 Ratings00 Ratings
    Outbound response8.128 Ratings00 Ratings
    Call forwarding8.127 Ratings00 Ratings
    Click-to-call (CTC)8.024 Ratings00 Ratings
    Warm transfer4.831 Ratings00 Ratings
    Predictive dialing9.025 Ratings00 Ratings
    Interactive voice response8.328 Ratings00 Ratings
    REST APIs8.728 Ratings00 Ratings
    Call scripts8.324 Ratings00 Ratings
    Call tracking8.126 Ratings00 Ratings
    Multichannel integration7.827 Ratings00 Ratings
    CRM software integration7.728 Ratings00 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Bright Pattern Contact Center and Orum
    Feature
    Bright Pattern Contact Center
    7.9
    29 Ratings
    5% below category average
    Orum
    -
    Ratings
    Inbound call routing8.328 Ratings00 Ratings
    Omnichannel inbound routing8.127 Ratings00 Ratings
    Recording8.929 Ratings00 Ratings
    Quality management7.227 Ratings00 Ratings
    Call analytics8.124 Ratings00 Ratings
    Historical reporting8.129 Ratings00 Ratings
    Live reporting7.227 Ratings00 Ratings
    Customer surveys8.126 Ratings00 Ratings
    Customer interaction analytics7.121 Ratings00 Ratings
    Preview Dialer
    Comparison of Preview Dialer features of Bright Pattern Contact Center and Orum
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Orum
    8.5
    21 Ratings
    15% above category average
    Contact preview00 Ratings8.321 Ratings
    Dialer-CRM integration00 Ratings8.421 Ratings
    Call notes & tags00 Ratings8.721 Ratings
    Automatic call logging00 Ratings8.521 Ratings
    Core Dialer
    Comparison of Core Dialer features of Bright Pattern Contact Center and Orum
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Orum
    8.3
    21 Ratings
    8% above category average
    Outbound dialing00 Ratings9.521 Ratings
    Custom caller ID00 Ratings7.619 Ratings
    Click-to-call00 Ratings8.518 Ratings
    Recorded voicemail drop00 Ratings8.021 Ratings
    Dialer contact import00 Ratings8.619 Ratings
    Campaign & list management00 Ratings7.316 Ratings
    Call Follow-up and Quality Assurance
    Comparison of Call Follow-up and Quality Assurance features of Bright Pattern Contact Center and Orum
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Orum
    8.2
    20 Ratings
    7% above category average
    Follow-up calls00 Ratings7.618 Ratings
    Dialer reporting & analytics00 Ratings8.820 Ratings
    Dialer compliance00 Ratings8.319 Ratings
    Best Alternatives
    Bright Pattern Contact CenterOrum
    Small Businesses
    Zendesk Talk
    Score8.5 out of 10
    Dialpad Sell
    Score8.7 out of 10
    Medium-sized Companies
    Genesys Multicloud CX (discontinued)
    Score8 out of 10
    Nooks
    Score9.2 out of 10
    Enterprises
    Google Cloud Contact Center AI
    Score5.1 out of 10
    Dialpad Sell
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bright Pattern Contact CenterOrum
    Likelihood to Recommend
    8.2
    (32 ratings)
    9.4
    (21 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.1
    (32 ratings)
    9.0
    (12 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (32 ratings)
    10.0
    (4 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.3
    (5 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Bright Pattern Contact CenterOrum
    Likelihood to Recommend
    Bright Pattern, Inc.
    Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
    Incentivized
    Read full review
    Orum
    Orum is especially well-suited for companies that have high top-of-funnel activity metrics. High-velocity and high-volume sales are more easily facilitated by Orum. Orum is especially useful for industries where cold calling still means conversion. Orum is a must-have in any early-stage startup's tech stack.
    Incentivized
    Read full review
    Pros
    Bright Pattern, Inc.
    • AI platform integration - IBM Watson, Google Dialogflow, for example
    • Quality Management - out of the box sentiment anlysis
    • Unified agent desktop - ability to see all channels in one pane of glass
    • Robust analytic widgets that can also drive wall boards
    Incentivized
    Read full review
    Orum
    • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
    • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
    • Gives our leadership the ability to listen & coach on live calls
    • Easily manage users within the app - licensing and permissions are simple.
    Incentivized
    Read full review
    Cons
    Bright Pattern, Inc.
    • That they had a text and voice analysis module Que tuvieran un modulo de analisis de texto y voz
    • Customized agent interface with company logos. Interfaz de agente personalizada con logos de la empresa
    • The softphone, when entering multiple interactions, causes the advisors to become confused when they have several. It should be less complex and more adaptable.
    • El softphone al momento de ingresar varias interacciones, los asesores se pierden cuando tienen varios. que sea menos complejo y mas adaptable
    Incentivized
    Read full review
    Orum
    • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
    • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
    Incentivized
    Read full review
    Likelihood to Renew
    Bright Pattern, Inc.
    Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Usability
    Bright Pattern, Inc.
    It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
    Incentivized
    Read full review
    Orum
    Very easy to pick up and use. I was involved in the trial phase all the way through to implementation, and actually defined the internal Orum process for the company. Given my involvement I was very hands on and involved in training the bulk of the team, and found that many if not all users picked the tool up very quickly and it was very easy to document the process due to the usability. The only sticking point tended to be the CRM integration for loading in contacts to lists as this was a little bit fiddly, however the actual tool is super easy to use
    Incentivized
    Read full review
    Reliability and Availability
    Bright Pattern, Inc.
    It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Performance
    Bright Pattern, Inc.
    All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Support Rating
    Bright Pattern, Inc.
    Although we have only had 1 very short outage in our 4 years of service. Bright Pattern support was easy to contact and solved our sisue very quickly as well as provided more than adequate information on an RCA (Root Cause Analysis) for our clients
    Read full review
    Orum
    I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
    Read full review
    In-Person Training
    Bright Pattern, Inc.
    In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Online Training
    Bright Pattern, Inc.
    Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Implementation Rating
    Bright Pattern, Inc.
    As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Alternatives Considered
    Bright Pattern, Inc.
    As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft integrations many of our customers want, we can integrate with virtually any CRM or ITSM system and the platform offers a vast feature set.
    Read full review
    Orum
    I have both Orum and Outreach but use Orum for instances where I need to call at scale. Outreach is designed for one-off calls but does not have nearly the breadth and quality of resources for dialing at scale that Orum does.
    Incentivized
    Read full review
    Scalability
    Bright Pattern, Inc.
    Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Return on Investment
    Bright Pattern, Inc.
    • We saved customers between 30% - 40% of the cost of their current omnichannel contact center solutions when we implemented Bright Pattern Contact Center
    • Very quick to implement so we are able to service more customers with same number of staff
    Read full review
    Orum
    • As a BDR, setting meetings is how I get most of my Bonus, and Orum has allowed me to do this more easily by reaching more prospects
    • Whereas before I may only be able to make 500 calls a week if I really grinded, I can make 1,000+ calls a week using Orum even easier
    • Orum's masking of my number has allowed me to get on the phone with folks that had seemingly been ghosting me for months, which has allowed me to grow my business
    Incentivized
    Read full review
    ScreenShots

    Bright Pattern Contact Center Screenshots

    Product screenshotProduct screenshotProduct screenshot