BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Captora (discontinued)
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
