BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
gShift (discontinued)
Score7 out of 10
Mid-Size Companies (51-1,000 employees)
gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.
$199
seoClarity
Score7.5 out of 10
N/A
seoClarity is an SEO (Search Engine Optimization) platform for enterprises and agencies. It includes customizable dashboards, site audits, content analysis, competitor insights, reporting and actionable insights. It covers typical web search as well as mobile and local search.
$750
per month
Pricing
BrightEdge
gShift (discontinued)
seoClarity
Editions & Modules
No answers on this topic
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
Essentials by seoClarity
$750.00
per month
Offerings
Pricing Offerings
BrightEdge
gShift (discontinued)
seoClarity
Free Trial
No
No
Yes
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
—
SEO Platform pricing is based on the number of keywords per month.
kontextURL pricing is based on the number of clicks registered per month.
Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
seoClarity starts at $750 per month for rank tracking, keyword research, content analysis and optimization, and reporting dashboards. It includes different packages above that based on the size of the client's site and the capabilities needed. Pricing is primarily driven on the number of keywords tracked, how often, the number of domains, and integrations included.
SEO Specialist in Marketing at Vivint (Security & Investigations, 10,001+ employees)
Chose BrightEdge
Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Marketing Manager - SEO in Marketing at Kohl's (Retail, 10,001+ employees)
Chose BrightEdge
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Digital Marketing in Marketing at EON Clinics (Health, Wellness and Fitness, 51-200 employees)
Chose BrightEdge
BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of Global SEO in Marketing at Teradata (Information Technology & Services, 5001-10,000 employees)
Chose BrightEdge
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose BrightEdge
I am a legacy Hubspot user and I regularly evaluate and test new and popular SEO tools, such as Moz, seoClarity, GinzaMetrics, etc. ( a wide range of tools of different complexity and price range). Even though no software is perfect (including BrightEdge), I can confidently say …
Marketing Director in Marketing at Curtin Property Co. (Commercial Real Estate, 11-50 employees)
Chose gShift (discontinued)
gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of SEO in Marketing at Blucora (Internet, 1001-5000 employees)
Chose seoClarity
All solutions in this category tend to be more similar than different. Competitors tend to be larger organizations, have a bit more polish to the interface but also are a bit more obtuse when it comes to pricing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
seoClarity is great for keyword reporting, ranking tracking, and competitor keyword research. One thing I particularly like is there are no limits on exports because I tend to do a lot of my keyword research processes in Google Sheets; I like to have the ability to export large datasets from the tools I'm using. Unlike Ahrefs and SEMRush, there aren't silly low limits on these exports in seoClarity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Instant - Keyword research tool is by far our team's favorite item on the platform
DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
Professional services have been attentive when asking for changes
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Compared to other tools, including Semrush and Ahrefs, the overall capability and scope of reporting within seoClarity is right up there. However, a dated user interface and some laggy experience when hovering over charts slightly let down the tool. Other than these tiny items, this tool beats the competition quite easily.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
All solutions in this category tend to be more similar than different. Competitors tend to be larger organizations, have a bit more polish to the interface but also are a bit more obtuse when it comes to pricing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
