BrightEdge vs. Linkdex Enterprise SEO Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 7.8 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Linkdex Enterprise SEO Platform
Score 7.0 out of 10
N/A
Linkdex Enterprise SEO platform from the UK company Linkdex is a cloud-based search engine optimization platform featuring integrated search visibility, market share, and content performance reporting and multi-channel campaign management tools with a focus on organic marketing. It touts data rich yet comprehensible reporting leading to actionable business intelligence. Would-be users may book a demonstration for their company of this enterprise level, multi-national product. Based in London…N/A
Pricing
BrightEdgeLinkdex Enterprise SEO Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightEdgeLinkdex Enterprise SEO Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightEdgeLinkdex Enterprise SEO Platform
Top Pros
Top Cons
Features
BrightEdgeLinkdex Enterprise SEO Platform
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
8.8
46 Ratings
13% above category average
Linkdex Enterprise SEO Platform
7.9
1 Ratings
2% above category average
Keyword analysis9.646 Ratings7.01 Ratings
Backlink management7.240 Ratings7.01 Ratings
SERP ranking tracking9.444 Ratings9.01 Ratings
Page grader8.239 Ratings8.01 Ratings
Competitive analysis9.246 Ratings9.01 Ratings
Site audit / diagnostics9.543 Ratings7.01 Ratings
Site recommendations8.046 Ratings7.01 Ratings
Task management8.941 Ratings9.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
8.1
44 Ratings
6% above category average
Linkdex Enterprise SEO Platform
8.8
1 Ratings
15% above category average
Local SEO8.535 Ratings9.01 Ratings
Social SEO8.030 Ratings8.01 Ratings
Mobile SEO7.141 Ratings9.01 Ratings
Global SEO9.034 Ratings9.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.9
44 Ratings
6% above category average
Linkdex Enterprise SEO Platform
8.0
1 Ratings
5% below category average
Multi-domain support9.035 Ratings9.01 Ratings
Integration with web analytics tools8.743 Ratings7.01 Ratings
Best Alternatives
BrightEdgeLinkdex Enterprise SEO Platform
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
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Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
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Score 8.7 out of 10
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Score 8.7 out of 10
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User Ratings
BrightEdgeLinkdex Enterprise SEO Platform
Likelihood to Recommend
8.6
(78 ratings)
7.0
(1 ratings)
Likelihood to Renew
10.0
(35 ratings)
-
(0 ratings)
Usability
10.0
(10 ratings)
-
(0 ratings)
Support Rating
9.0
(14 ratings)
-
(0 ratings)
Implementation Rating
8.3
(2 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeLinkdex Enterprise SEO Platform
Likelihood to Recommend
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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Linkdex
From my research, Linkdex is the least expensive enterprise SEO platform available. If you have a team of optimization specialists or you are managing SEO efforts for multiple clients, Linkdex is a perfect entry-level enterprise platform. If you are a solo practitioner managing a single site - even if you work at a multiple billion dollar organization - Linkdex may be TOO much for a single individual or a small team to handle, as you surely will not use the platform for its collaboration ability and not dive into certain areas on a frequent enough basis to make the cost justifiable.
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Pros
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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Linkdex
  • Share of Search is awesome! It is one of the primary features we use and talks about with our clients and it always makes its way on to our monthly dashboards. Being able to assess your organic coverage in comparison with your competition is extremely focused and drives action.
  • Content 360 allows you to not only see areas which have SEO issues and how many keywords the page is ranking for, but it also integrates data from Google Analytics - showing engagement and value metrics. This lets you quickly assess whether you are going to optimizing a page that is trafficked frequently or if you are optimizing a page that no one cares about.
  • It is a comprehensive SEO platform. Linkdex incorporates not only base SEO tools like issue tracking, keyword rankings, etc., but its integration with Google Analytics and Search Console provide an even clearer picture - helping you prioritize your optimization work. In addition, it has content strategy tools within the platform to help you plan your next blog post or content update by sharing competitive analysis and showing online authors - so you know where to look and who to reach out to if you are link building.
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Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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Linkdex
  • While on-boarding was done relatively well, with recurring meeting and even the account rep logging into our account and doing some of the grunt work for us, Linkdex is a bit of a beast to setup and configure to get the full potential out of the platform. So you cannot expect to get immediate value out of it on day one.
  • Dashboarding and Report Generation capabilities could be better, as the visualizations are somewhat limited and lack filter abilities where needed. This can cause additional work of exporting data and manipulating it manually. Depending on scenarios, this could be solved using the API; however, for those don't want to go that route, this would create a gap.
  • Lack of integrations. It would be ideal to pull in additional data points beyond the out of the box Google Analytics, Search Console, and Twitter options. Facebook, YouTube, and other social media and marketing platforms would help make the data set more robust.
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Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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Linkdex
No answers on this topic
Usability
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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Linkdex
No answers on this topic
Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Linkdex
No answers on this topic
Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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Linkdex
No answers on this topic
Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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Linkdex
Linkdex is truly an enterprise solution. We have had enterprise clients attempt to use Moz as an enterprise solution and it falls short. Specifically with the ability to add unlimited users to the platform and configure rights. The task management capability is also great to enterprise teams, as you can assign tasks and include comments around hypothesis or context as to why you are implementing an SEO solution. Being able to review when changes were made to a site and then measuring how rankings/traffic/engagement changed because of it, without having to use an SEO tool, Google Analytics, and Excel... it is all in a single platform. If you are a small organization or a single individual, that is the only reason, in my opinion, to choose Moz.
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Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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Linkdex
  • We were manually pulling data to provide a rough calculation of Share of Search before Linkdex. This process would take 3-4 hours per client, per month. With Linkdex, we would log in and see Share of Search... it was just there without any work. We were able to provide a better service to our clients by spending more time analyzing the data and less time cultivating it.
  • The relatively small investment from a monthly/quarterly tool budget perspective was great for us. At approximately $600 per month, it was so insignificant to the many clients we served that by staying in the same platform versus having to log in to multiple platforms, multiple times to see information across clients, we easily saved $600 in task switching simply from a login/logout perspective on a monthly basis.
  • The fact that the account rep would take some tasks off of our plate and go in and configure the system for us was great and saved our consultants time to bill the client doing additional activities, while still moving forward in configuring the platform.
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ScreenShots