What users are saying about
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Top Rated
145 Ratings
46 Ratings

BrightEdge

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Top Rated
145 Ratings
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Score 8.7 out of 100
46 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    SEO

    8.6

    BrightEdge

    86%

    Siteimprove

    Feature Set Not Supported
    N/A
    BrightEdge ranks higher in 8/8 features

    Keyword analysis

    9.5
    95%
    46 Ratings
    N/A
    0 Ratings

    Backlink management

    7.3
    73%
    40 Ratings
    N/A
    0 Ratings

    SERP ranking tracking

    9.3
    93%
    44 Ratings
    N/A
    0 Ratings

    Page grader

    8.2
    82%
    39 Ratings
    N/A
    0 Ratings

    Competitive analysis

    9.0
    90%
    46 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.9
    89%
    43 Ratings
    N/A
    0 Ratings

    Site recommendations

    8.0
    80%
    46 Ratings
    N/A
    0 Ratings

    Task management

    8.5
    85%
    41 Ratings
    N/A
    0 Ratings

    SEO Channels

    8.2

    BrightEdge

    82%

    Siteimprove

    Feature Set Not Supported
    N/A
    BrightEdge ranks higher in 4/4 features

    Local SEO

    8.6
    86%
    35 Ratings
    N/A
    0 Ratings

    Social SEO

    8.0
    80%
    30 Ratings
    N/A
    0 Ratings

    Mobile SEO

    7.1
    71%
    41 Ratings
    N/A
    0 Ratings

    Global SEO

    9.2
    92%
    34 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    9.0

    BrightEdge

    90%

    Siteimprove

    Feature Set Not Supported
    N/A
    BrightEdge ranks higher in 2/2 features

    Multi-domain support

    8.9
    89%
    35 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    9.1
    91%
    43 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • BrightEdge is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    8.8

    BrightEdge

    88%
    78 Ratings
    8.5

    Siteimprove

    85%
    17 Ratings

    Likelihood to Renew

    10.0

    BrightEdge

    100%
    35 Ratings

    Siteimprove

    N/A
    0 Ratings

    Usability

    10.0

    BrightEdge

    100%
    10 Ratings

    Siteimprove

    N/A
    0 Ratings

    Support Rating

    9.4

    BrightEdge

    94%
    19 Ratings
    9.3

    Siteimprove

    93%
    10 Ratings

    Implementation Rating

    8.3

    BrightEdge

    83%
    4 Ratings

    Siteimprove

    N/A
    0 Ratings

    Likelihood to Recommend

    BrightEdge

    BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
    Alissa Steingraber | TrustRadius Reviewer

    Siteimprove

    Utilizing Siteimprove is appropriate and well suited if you are using a content management system that is decentralized with a lot of different users responsible for specific types of content. Under this scenario, those users can be susceptible to making mistakes or not using best practices for accessibility, SEO, etc. Siteimprove would allow a select few top administrators to identify and correct those mistakes, in essence acting as the central gatekeepers for the website. Siteimprove would be less appropriate if your team is extremely small and you are spread thin with a lot of diverse and numerous job duties. It's worth noting this because although the tools may be great, you need to make sure that you and/or your team have the time necessary to devote toward using it to apply fixes and improvements. During the pandemic, our team became a team of 2 and there was almost no time to utilize Siteimprove. Now our team is back up to a team of 6 which allows for the ability for more website governance and utilization of Siteimprove.
    Anonymous | TrustRadius Reviewer

    Pros

    BrightEdge

    • Strong analytics
    • Integrates with other tools
    • Instant provides real time research, ranking and recommendations
    • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
    • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
    • Onboard process is very thorough and customized
    Christina Lepore | TrustRadius Reviewer

    Siteimprove

    • Inclusivity. Easy to create and maintain inclusive and high-quality content, protecting, protecting our brand reputation and reducing the risk of compliance lawsuits and fines.
    • I like the site analytic tools built-in. It's much fun to work with and much more intuitively generates accurate analytics.
    • Easy to use, the UI/UX is amazing and easy to customize according to users' preferences.
    Silvia Kayden | TrustRadius Reviewer

    Cons

    BrightEdge

    • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
    • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
    • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
    Anonymous | TrustRadius Reviewer

    Siteimprove

    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Matt Emge | TrustRadius Reviewer

    Pricing Details

    BrightEdge

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Siteimprove

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    BrightEdge

    BrightEdge 10.0
    Based on 35 answers
    I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
    Jay Corcoran | TrustRadius Reviewer

    Siteimprove

    No score
    No answers yet
    No answers on this topic

    Usability

    BrightEdge

    BrightEdge 10.0
    Based on 10 answers
    Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
    Ron Weber | TrustRadius Reviewer

    Siteimprove

    No score
    No answers yet
    No answers on this topic

    Support Rating

    BrightEdge

    BrightEdge 9.4
    Based on 19 answers
    This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
    Jon Bowers | TrustRadius Reviewer

    Siteimprove

    Siteimprove 9.3
    Based on 10 answers
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Matt Emge | TrustRadius Reviewer

    Implementation Rating

    BrightEdge

    BrightEdge 8.3
    Based on 4 answers
    For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
    Jay Corcoran | TrustRadius Reviewer

    Siteimprove

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    BrightEdge

    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
    Cole Mauer | TrustRadius Reviewer

    Siteimprove

    Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    BrightEdge

    • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
    • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
    Shane Adair | TrustRadius Reviewer

    Siteimprove

    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Michael McPeek | TrustRadius Reviewer

    Add comparison