BrightEdge vs. Siteimprove

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 7.5 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Siteimprove
Score 8.9 out of 10
N/A
The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
Pricing
BrightEdgeSiteimprove
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightEdgeSiteimprove
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightEdgeSiteimprove
Considered Both Products
BrightEdge

No answer on this topic

Siteimprove
Chose Siteimprove
I prefer Siteimprove to all above for their easy to view and use dashboards. The visual aspect of SiteImprove makes it easy to pick up for everyone - as we have experienced in our team. We've only had 1 training session on it, as opposed to the multiple for the other things we …
Chose Siteimprove
The ability to take the raw data and put it into a user-friendly format.
Top Pros
Top Cons
Features
BrightEdgeSiteimprove
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
8.8
46 Ratings
12% above category average
Siteimprove
-
Ratings
Keyword analysis9.646 Ratings00 Ratings
Backlink management7.340 Ratings00 Ratings
SERP ranking tracking9.444 Ratings00 Ratings
Page grader8.239 Ratings00 Ratings
Competitive analysis9.246 Ratings00 Ratings
Site audit / diagnostics9.543 Ratings00 Ratings
Site recommendations8.146 Ratings00 Ratings
Task management8.941 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
8.2
44 Ratings
7% above category average
Siteimprove
-
Ratings
Local SEO8.535 Ratings00 Ratings
Social SEO8.030 Ratings00 Ratings
Mobile SEO7.241 Ratings00 Ratings
Global SEO9.034 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.9
44 Ratings
5% above category average
Siteimprove
-
Ratings
Multi-domain support9.035 Ratings00 Ratings
Integration with web analytics tools8.743 Ratings00 Ratings
Best Alternatives
BrightEdgeSiteimprove
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightEdgeSiteimprove
Likelihood to Recommend
8.6
(78 ratings)
8.2
(16 ratings)
Likelihood to Renew
10.0
(35 ratings)
-
(0 ratings)
Usability
10.0
(10 ratings)
-
(0 ratings)
Support Rating
9.0
(14 ratings)
9.3
(5 ratings)
Implementation Rating
8.3
(2 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeSiteimprove
Likelihood to Recommend
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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Siteimprove
Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
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Pros
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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Siteimprove
  • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
  • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
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Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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Siteimprove
  • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
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Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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Siteimprove
No answers on this topic
Usability
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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Siteimprove
No answers on this topic
Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Siteimprove
I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
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Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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Siteimprove
No answers on this topic
Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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Siteimprove
We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
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Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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Siteimprove
  • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
  • Siteimprove has helped reduce our broken links, style violations and misspellings.
  • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
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ScreenShots