Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 7.9 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
LocaliQ
Score 8.7 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
Synup
Score 9.6 out of 10
N/A
Synup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics.
$99
per month
Pricing
BrightLocalLocaliQSynup
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightLocalLocaliQSynup
Free Trial
YesYesNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.LocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.Synup offers scalable pricing plans for agencies looking to grow their clientbase and expand their service offerings. A discount is available for annual billing.
More Pricing Information
Community Pulse
BrightLocalLocaliQSynup
Considered Multiple Products
BrightLocal
Chose BrightLocal
The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the …
LocaliQ

No answer on this topic

Synup

No answer on this topic

Features
BrightLocalLocaliQSynup
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
13% below category average
LocaliQ
-
Ratings
Synup
-
Ratings
Keyword analysis7.08 Ratings00 Ratings00 Ratings
Backlink management4.05 Ratings00 Ratings00 Ratings
SERP ranking tracking7.711 Ratings00 Ratings00 Ratings
Page grader7.52 Ratings00 Ratings00 Ratings
Competitive analysis7.611 Ratings00 Ratings00 Ratings
Site audit / diagnostics9.98 Ratings00 Ratings00 Ratings
Site recommendations6.64 Ratings00 Ratings00 Ratings
Task management3.56 Ratings00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
13 Ratings
13% above category average
LocaliQ
-
Ratings
Synup
-
Ratings
Local SEO8.613 Ratings00 Ratings00 Ratings
Social SEO7.96 Ratings00 Ratings00 Ratings
Mobile SEO10.04 Ratings00 Ratings00 Ratings
Global SEO7.72 Ratings00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
9% above category average
LocaliQ
-
Ratings
Synup
-
Ratings
Multi-domain support8.59 Ratings00 Ratings00 Ratings
Integration with web analytics tools9.910 Ratings00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.6
11 Ratings
7% above category average
Synup
-
Ratings
WYSIWYG email editor00 Ratings7.34 Ratings00 Ratings
Dynamic content00 Ratings6.69 Ratings00 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings00 Ratings
Landing pages00 Ratings6.78 Ratings00 Ratings
A/B testing00 Ratings8.06 Ratings00 Ratings
Mobile optimization00 Ratings7.311 Ratings00 Ratings
Email deliverability reporting00 Ratings9.06 Ratings00 Ratings
List management00 Ratings7.17 Ratings00 Ratings
Triggered drip sequences00 Ratings8.63 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.4
42 Ratings
14% above category average
Synup
-
Ratings
Lead nurturing automation00 Ratings7.934 Ratings00 Ratings
Lead scoring and grading00 Ratings6.79 Ratings00 Ratings
Data quality management00 Ratings7.838 Ratings00 Ratings
Automated sales alerts and tasks00 Ratings7.224 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.8
3 Ratings
5% above category average
Synup
-
Ratings
Calendaring00 Ratings9.52 Ratings00 Ratings
Event/webinar marketing00 Ratings6.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.8
10 Ratings
18% above category average
Synup
-
Ratings
Social sharing and campaigns00 Ratings8.19 Ratings00 Ratings
Social profile integration00 Ratings7.69 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
7.6
45 Ratings
15% above category average
Synup
-
Ratings
Dashboards00 Ratings7.544 Ratings00 Ratings
Standard reports00 Ratings7.744 Ratings00 Ratings
Custom reports00 Ratings7.734 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BrightLocal
-
Ratings
LocaliQ
9.0
6 Ratings
50% above category average
Synup
-
Ratings
Customizability00 Ratings9.06 Ratings00 Ratings
Best Alternatives
BrightLocalLocaliQSynup
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Thryv
Thryv
Score 8.7 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
OutboundEngine
OutboundEngine
Score 9.9 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BrightLocalLocaliQSynup
Likelihood to Recommend
8.6
(14 ratings)
8.5
(48 ratings)
10.0
(6 ratings)
Usability
-
(0 ratings)
8.1
(35 ratings)
-
(0 ratings)
Support Rating
7.5
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.1
(34 ratings)
-
(0 ratings)
User Testimonials
BrightLocalLocaliQSynup
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review
Gannett
The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
Read full review
Synup
Synup is ideal for businesses with several locations, ensuring consistent and accurate information across all directories. This is crucial for franchises, restaurant chains, or retail stores. Small businesses and startups, often with limited resources, benefit from Synup's user-friendly interface and time-saving features. It simplifies the process of managing online listings without requiring extensive technical expertise. Businesses placing a high value on online reputation management find Synup valuable. The platform's review monitoring and centralized dashboard help businesses respond promptly to customer feedback, enhancing their overall online image.
Read full review
Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review
Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
Read full review
Synup
  • Synup is extremely good at keeping track of customer reviews from various platforms in one centralised dashboard.
  • One of Synup's strengths is its ability to sync business information simultaneously across multiple platforms.
Read full review
Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review
Gannett
  • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
  • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
  • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
Read full review
Synup
  • Improving the mobile app experience could be beneficial.
  • Product is little too expensive.
Read full review
Usability
BrightLocal
No answers on this topic
Gannett
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
Read full review
Synup
No answers on this topic
Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Read full review
Gannett
No answers on this topic
Synup
No answers on this topic
Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Read full review
Gannett
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
Read full review
Synup
Synup was recommended by a colleague and had great results for their company. We did a trial period and noticed a big turnaround in customer engagement and a boost in the positivity of our business.
Read full review
Scalability
BrightLocal
No answers on this topic
Gannett
There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
Read full review
Synup
No answers on this topic
Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Read full review
Gannett
  • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
  • Not having to work on my website myself also helped free up my time, I don't need to worry!
  • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
Read full review
Synup
  • My Business after using Synup experience an increase in local visibility.
  • We improved our rating from 3.5
  • to 4.1 and our posts get 65% more engagement.
  • Real-time analytics provided by Synup empower my business with valuable insights
Read full review
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

Synup Screenshots

Screenshot of Agency Operating SystemScreenshot of Local Listing Management SoftwareScreenshot of Online Reputation Management SoftwareScreenshot of Social Media Management SoftwareScreenshot of SMB Prospecting Tool for AgenciesScreenshot of Sales Pipeline & CRM