BrowserStack vs. Google Content Experiments (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrowserStack
Score 8.6 out of 10
N/A
BrowserStack is a test platform built for developers and QAs to expand test coverage, scale and optimize testing with cross-browser, real device cloud, accessibility, visual testing, test management, and test observability. BrowserStack states it currently powers over a billion tests a year for customers who include Amazon, Paypal, Well Fargo Bank, Nvidia, MongoDB, Pfizer, GE, Discovery, React JS, Apache, JQuery and several others rely on BrowserStack to test their web and mobile apps.
$0
per month Unlimited users and 5000 free screenshots
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Pricing
BrowserStackGoogle Content Experiments (discontinued)
Editions & Modules
Percy - Free
$0
per month Unlimited users and 5000 free screenshots
App Percy - Free
$0
per month 5000 free screenshots and 100 minutes of infrastructure
Test Observability - Unlimited Free
$0
Accessibility Testing - Free
$0
Test Observability - Observability Pro
$0.01
per month per test execution
Percy - Desktop
$0.02
per month per screenshot
App Percy - Visual Core
$0.02
per month per screenshot
Percy - Desktop & Mobile
$0.02
per month per screenshot
App Percy - Visual Cloud
$0.03
per month per screenshot
Live - Desktop
$39
per month per user
Live - Desktop & Mobile
$49
per month per user
App Live - Individual
$49
per month per user
Automate - Desktop
$129
per month 1 parallel test
Live - Team
$175
per month 5 users
App Live - Team
$175
per month 5 users
Accessibility Testing - Team
$199
per month 5 users
Automate - Desktop & Mobile
$225
per month 1 parallel test
App Automate - Device Cloud
$249
per month 1 parallel test
App Live - Team Pro
$289
per month 5 users
App Automate - Device Cloud Pro
$299
per month 1 parallel test
Automate - Enterprise
Contact sales team
Percy - Enterprise
Contact Sales
App Automate - Enterprise
Contact Sales
App Live - Enterprise
Contact sales team
Live - Enterprise
Contact sales team
App Automate - Device Cloud Pro + Visual Cloud
Contact Sales
App Percy - Enterprise
Contact Sales
Test Observability - Enterprise
Contact Sales
Accessibility Testing - Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
BrowserStackGoogle Content Experiments (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrowserStackGoogle Content Experiments (discontinued)
Features
BrowserStackGoogle Content Experiments (discontinued)
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
BrowserStack
-
Ratings
Google Content Experiments (discontinued)
9.2
1 Ratings
10% above category average
a/b experiment testing00 Ratings9.01 Ratings
Split URL testing00 Ratings10.01 Ratings
Multivariate testing00 Ratings10.01 Ratings
Multi-page/funnel testing00 Ratings9.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Mobile app testing00 Ratings8.01 Ratings
Test significance00 Ratings9.01 Ratings
Visual / WYSIWYG editor00 Ratings10.01 Ratings
Advanced code editor00 Ratings9.01 Ratings
Page surveys00 Ratings8.01 Ratings
Visitor recordings00 Ratings8.01 Ratings
Preview mode00 Ratings8.01 Ratings
Test duration calculator00 Ratings10.01 Ratings
Experiment scheduler00 Ratings10.01 Ratings
Experiment workflow and approval00 Ratings8.01 Ratings
Dynamic experiment activation00 Ratings10.01 Ratings
Client-side tests00 Ratings10.01 Ratings
Server-side tests00 Ratings10.01 Ratings
Mutually exclusive tests00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BrowserStack
-
Ratings
Google Content Experiments (discontinued)
10.0
1 Ratings
13% above category average
Standard visitor segmentation00 Ratings10.01 Ratings
Behavioral visitor segmentation00 Ratings10.01 Ratings
Traffic allocation control00 Ratings10.01 Ratings
Website personalization00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
BrowserStack
-
Ratings
Google Content Experiments (discontinued)
9.9
1 Ratings
14% above category average
Click analytics00 Ratings10.01 Ratings
Form fill analysis00 Ratings10.01 Ratings
Conversion tracking00 Ratings10.01 Ratings
Goal tracking00 Ratings10.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings10.01 Ratings
CSV export00 Ratings10.01 Ratings
Experiments results dashboard00 Ratings10.01 Ratings
Best Alternatives
BrowserStackGoogle Content Experiments (discontinued)
Small Businesses
TestComplete
TestComplete
Score 7.8 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
ReadyAPI
ReadyAPI
Score 6.5 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Enterprises
ignio AIOps
ignio AIOps
Score 8.1 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrowserStackGoogle Content Experiments (discontinued)
Likelihood to Recommend
8.9
(244 ratings)
9.0
(13 ratings)
Likelihood to Renew
9.0
(19 ratings)
7.5
(10 ratings)
Usability
7.7
(23 ratings)
-
(0 ratings)
Availability
9.6
(5 ratings)
-
(0 ratings)
Performance
5.5
(78 ratings)
-
(0 ratings)
Support Rating
7.6
(24 ratings)
8.0
(1 ratings)
In-Person Training
7.3
(1 ratings)
-
(0 ratings)
Online Training
4.5
(3 ratings)
-
(0 ratings)
Implementation Rating
8.7
(8 ratings)
-
(0 ratings)
Configurability
8.3
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.8
(4 ratings)
-
(0 ratings)
Ease of integration
8.4
(3 ratings)
-
(0 ratings)
Product Scalability
9.7
(6 ratings)
-
(0 ratings)
Professional Services
8.7
(4 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(4 ratings)
-
(0 ratings)
Vendor pre-sale
8.4
(4 ratings)
-
(0 ratings)
User Testimonials
BrowserStackGoogle Content Experiments (discontinued)
Likelihood to Recommend
BrowserStack
Browserstack is great if you have a need for cross-browser or cross-device testing. You can even load in native apps/websites that might not be live on the public internet but are hosted on a secure network, which makes it easier to test against QA and STG environments as well. There might be better tools out there if you don't really have a need for that cross browser and device testing though and are just looking to set up some type of automation or only have a few devices or OSes that you need to test with. The value of the product will vary wildly depending on what you want to do with it.
Read full review
Discontinued Products
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Read full review
Pros
BrowserStack
  • Test client website on 5x more platform.
  • Provide a real device with features like media injection and Physical SIM testing for manual testing of a specific feature.
  • Automate regression suite to execute parallel on multiple device.
  • Provide an accessibility report for the website through automated scanning of the site using site.xml.
Read full review
Discontinued Products
  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
Read full review
Cons
BrowserStack
  • I wish it didn't time out so quickly. I often move back and forth between my native Mac OS system and browsers to BrowserStack for Windows browsers and it often times out so I have to start over.
  • I am not sure why, but when I've been testing in BrowserStack for a long period of time - maybe over a couple of hours, it sometimes gets buggy and unresponsive or slow to respond. It makes it hard to tell if I'm experiencing an issue with the site I'm testing or if it's an issue with BrowserStack.
  • If I'm wishing for the moon and stars, I'd ask for the ability to use BrowserStack to also test with JAWS screen reader. But I'm happy having NVDA.
Read full review
Discontinued Products
  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Read full review
Likelihood to Renew
BrowserStack
It's almost the 3rd year for us and it's renewal time for us. So yes, we are already discussing how many licenses we need to increase as users are increasing internally. So it's 100% sure that we are already planning renewal this year as well BrowserStack with live and app automate.
Read full review
Discontinued Products
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Read full review
Usability
BrowserStack
So many options that it can be a little overwhelming, but the core functions are easy to find and use and it's usually not too hard to figure things out for the more complex tasks. Very easy to boot up a device and a specific browser from the dashboard to begin a manual website test.
Read full review
Discontinued Products
No answers on this topic
Reliability and Availability
BrowserStack
I rated BrowserStack's availability a 10 because it is consistently reliable, with minimal to no downtime or unplanned outages. The platform is accessible whenever needed, ensuring uninterrupted testing. Its robust infrastructure and proactive monitoring ensure a seamless experience, allowing us to meet deadlines without delays caused by availability issues and all
Read full review
Discontinued Products
No answers on this topic
Performance
BrowserStack
The tests are fast considering the fact that they're Appium tests. I've seen tests reliably pass or fail when they're supposed to, with next to zero issues on the BrowserStack side of things. Tests launch only seconds after I kick off them off from my CLI.
Read full review
Discontinued Products
No answers on this topic
Support Rating
BrowserStack
I've not had much direct interaction with the BrowserStack support team. The help and community are great and we've not run into any issue that has really required us to reach out. I guess having a stable and easy to use system means you may never need to contact support.
Read full review
Discontinued Products
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Read full review
In-Person Training
BrowserStack
Yes, it was online training on meet, and trainer looks like skilled and technical strong, he has covered end to end all the features and he has answers all the queries. because of this trainings we are able to implement it by our own in the organization, thank you for support and training.
Read full review
Discontinued Products
No answers on this topic
Online Training
BrowserStack
It was a quick training from the support of browserstack, it was nice and easy to understand, thanks again for the support given by the team. and regularly I used to receive mails for training from support for any new feature they launch, I was able to spread same training to all my team and dev.
Read full review
Discontinued Products
No answers on this topic
Implementation Rating
BrowserStack
I rated the implementation satisfaction an 8 because while it went smoothly overall, there were some challenges during the initial learning phase and integration with existing tools. Key insights include the importance of providing sufficient training upfront and ensuring seamless integration with other systems to minimize disruptions and improve adoption speed.
Read full review
Discontinued Products
No answers on this topic
Alternatives Considered
BrowserStack
BrowserStack products has been found better for low code automations and visual regression techniques. We have been struggling to maintain the API endpoint sanity tests and writing a lot of code for them while releasing the builds, while we chose BrowserStack accessibility solutions, we found it a way easier than we thought and worked it up.
Read full review
Discontinued Products
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Read full review
Contract Terms and Pricing Model
BrowserStack
No Vendors were involved, directly dealt with Browserstack
Read full review
Discontinued Products
No answers on this topic
Scalability
BrowserStack
I may not be the best person to answer this as I am only using it for 1 department and at 1 site but will still try my best As far as Scalability for Devices for Mobile Automation is concerned, it gets a Solid 10, as the users can run cases on upto 10 device parallel and also have the best choices of devices to choose
Read full review
Discontinued Products
No answers on this topic
Professional Services
BrowserStack
Not used
Read full review
Discontinued Products
No answers on this topic
Return on Investment
BrowserStack
  • It reduced the cost of buying multiple devices as we have multiple devices access in it
  • Easily accessible from anywhere due to it cloud availability
  • Introducing this to our client also helped us in building trust as well as winning their confidence during deliverables
Read full review
Discontinued Products
  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
Read full review
ScreenShots

BrowserStack Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of