What users are saying about
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Top Rated
243 Ratings
8 Ratings

Buffer

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Top Rated
243 Ratings
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Score 8.3 out of 100
8 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Buffer

Buffer is one of the best social media management tools out there, particularly for its cost. Our team used the Pro Plan for just $15 a month which allows you to connect up to eight social media accounts, which was more than enough for us. A larger company might need to look into a higher cost plan, but small marketing teams can absolutely utilize this plan for $15. Buffer is great for scheduling social media in advance and keeping your Facebook, Twitter, and Instagram accounts thriving.
Whitney Knight | TrustRadius Reviewer

eClincher

We are a small, boutique agency with a limited number of clients. Our clients, in turn, have social profiles on 2-6 different networks each. At our current portfolio, we need more profile connections than most SMM can offer, but fewer than a massive enterprise option. eClincher is perfect for smaller agencies that can't justify the cost of some massive SaaS solution, but still need an SMM to save time and craft cohesive messages. It is bare bones and little harder to use than some of the other more established SMM programs out there. Because of that, there is a learning curve for people who aren't as familiar with computers. eClincher is better from an agency side, but may not be the best solution to resell to a client.
Scott Walker | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
eClincher
7.4
Content planning and scheduling
Buffer
9.1
eClincher
8.8
Content optimization
Buffer
8.1
eClincher
6.6
Workflow management
Buffer
7.9
eClincher
7.3
Audience targeting
Buffer
eClincher
7.0

Reporting/analytics

Buffer
7.7
eClincher
7.7
Campaign success analytics
Buffer
7.7
eClincher
8.2
Real-time tracking
Buffer
eClincher
7.1

Account management

Buffer
8.5
eClincher
7.4
Role-based user permissions & privileges
Buffer
8.3
eClincher
7.4
Mobile access
Buffer
8.7
eClincher
7.4

Listening/monitoring

Buffer
eClincher
8.8
Boolean keyword searches
Buffer
eClincher
8.8
Filtering out noise/spam
Buffer
eClincher
7.6
Broad channel coverage
Buffer
eClincher
9.9

Engagement

Buffer
eClincher
6.3
Automated routing and prioritization
Buffer
eClincher
5.5
Customer interaction histories
Buffer
eClincher
4.7
Bulk actions
Buffer
eClincher
8.6

Marketing

Buffer
eClincher
5.0
Content marketing
Buffer
eClincher
5.0

Channel coverage/integration

Buffer
eClincher
9.3
Twitter
Buffer
eClincher
9.9
Facebook
Buffer
eClincher
8.2
LinkedIn
Buffer
eClincher
9.8
Google+
Buffer
eClincher
9.8
Instagram
Buffer
eClincher
7.6
Pinterest
Buffer
eClincher
9.9
YouTube
Buffer
eClincher
9.9

Pros

Buffer

  • It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
  • Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
  • With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.
Frankie Heath | TrustRadius Reviewer

eClincher

  • The "Articles" feed (nestled in the Influencer tab) is an unexpected delight. It can track articles by keywords and even tell you how many influencers are discussing them.
  • The scheduling feature is basic but reliable. No real issues with it yet!
  • eClincher's customer support team is fantastic. They reply quickly and if they can't solve my problem, they take it to the engineers who can often fix situations by implementing new features to the dashboard. I'm continually amazed at how well they react to user feedback.
Anonymous | TrustRadius Reviewer

Cons

Buffer

  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
Michelle Green Arnson | TrustRadius Reviewer

eClincher

  • I struggle to find anything to criticise about this tool. The staff are very accessible and any problems I experience are usually resolved quickly via chat. This includes any 'cons' whereby I have made a couple of suggestions for feature requests and these have actually been developed and implemented.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 6.0
Based on 13 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres | TrustRadius Reviewer

eClincher

eClincher 10.0
Based on 1 answer
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Scott Walker | TrustRadius Reviewer

Usability

Buffer

Buffer 7.0
Based on 3 answers
I gave buffer a 6 because it really is a great platform, but they still have some areas they can approve. Being able to post to Instagram automatically without having to manually push them through and having analytics that are available with the subscription are two of the biggest reasons that I didn't give buffer at least an 8
Frankie Heath | TrustRadius Reviewer

eClincher

eClincher 9.0
Based on 1 answer
Assuming there are no weird bug that prevent the system from updating or registering your actions, eClincher is very simple to use. The posting function is pretty straight forward: select the channel or posting group to post to, insert content, and add to schedule. The posting function offers you lots of tools such as connection to free image services, import from pocket/feedly, attach file from computer, shorten link, or attach gif, among others. This makes it easy to create engaging content and then schedule it for multiple channels, all from one screen.
Scott Walker | TrustRadius Reviewer

Reliability and Availability

Buffer

Buffer 8.0
Based on 2 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Performance

Buffer

Buffer 8.0
Based on 2 answers
Buffer interagates well with extensions, however with most cases of cross connecting software there are little issue sometimes but they are easy fix and you are able to work with them. Buffer UI loads quite quickly and does have ability to swith between two different UI if needed. Buffer original UI nd their new updated UI
Len Gordon | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Support Rating

Buffer

Buffer 7.7
Based on 4 answers
There is support available (on different tiers) and they are always immediately responsive. However, sometimes things will have to fail multiple times for multiple days for them to have an answer. While this (I'm sure) is mostly fine, it really impacts our reach as a small business to not be able to use the service.
Anonymous | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Implementation Rating

Buffer

Buffer 10.0
Based on 1 answer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

eClincher

eClincher 8.0
Based on 1 answer
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
Scott Walker | TrustRadius Reviewer

Alternatives Considered

Buffer

Buffer lets us schedule on Instagram even if we have to do it manually while Hootsuite would not even connect to our Instagram page. So we can't use Hootsuite for Instagram postings. Buffer fills that hole although each post has to be posted manually from the Instagram app to be published.
Susan Hammiche | TrustRadius Reviewer

eClincher

It's cheap, it's great, and it can do all the things the above can do with great efficiency. It's just a bit uglier to look at than Sprout Social.
Anonymous | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.5
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Return on Investment

Buffer

  • We had a goal of 1,000 Instagram followers by the end of the calendar year. With the help of Buffer, we were able to meet that goal three months early.
  • Through our social media channels, we hope to engage with our students more and make them aware of events happening within the college, university, and city as a whole. We receive comments from students and even non-students and other groups within the university about how informative our channels have become.
  • With the use of Buffer, we have been able to increase our followers as well as the number of posts we put out per month and how frequently we do.
Anonymous | TrustRadius Reviewer

eClincher

  • Improved staff productivity tenfold.
  • Have not been able to calculate an ROI however, it has enabled us to take on more client accounts therefore improving turnover.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Screenshots

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

eClincher

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

eClincher Editions & Modules

Edition
Basic$49
Premier$99
Agency$199
Enterprise$599
    Additional Pricing Details

    Rating Summary

    Add comparison