Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 7.7 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Iconosquare
Score 5.1 out of 10
N/A
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
$29
per month
Piano Amplifier
Score 8.0 out of 10
N/A
A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
Pricing
BufferIconosquarePiano Amplifier
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Single
$29
per month per user
Team
$49
per month
Custom
Contact Us
per month
No answers on this topic
Offerings
Pricing Offerings
BufferIconosquarePiano Amplifier
Free Trial
YesYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferIconosquarePiano Amplifier
Considered Multiple Products
Buffer
Chose Buffer
Buffer has a clear, easy to use interface and a reliable scheduling calendar.
Iconosquare

No answer on this topic

Piano Amplifier
Chose Piano Amplifier
I inherited SocialFlow at my new job. We used FocialFlow at my last employment but we moved to Buffer as it was more dynamic, cheaper, easy for larger teams to use, and had a better calendar function. The same can be said for Later, which is also superior to social flow in my …
Features
BufferIconosquarePiano Amplifier
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.9
77 Ratings
2% below category average
Iconosquare
-
Ratings
Piano Amplifier
5.1
3 Ratings
45% below category average
Content planning and scheduling8.677 Ratings00 Ratings5.13 Ratings
Content optimization7.470 Ratings00 Ratings5.13 Ratings
Workflow management7.766 Ratings00 Ratings5.13 Ratings
Audience targeting00 Ratings00 Ratings5.13 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.1
70 Ratings
8% below category average
Iconosquare
-
Ratings
Piano Amplifier
5.1
3 Ratings
41% below category average
Campaign success analytics7.170 Ratings00 Ratings5.13 Ratings
Real-time tracking00 Ratings00 Ratings5.13 Ratings
Competitor analysis00 Ratings00 Ratings5.12 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.2
72 Ratings
3% above category average
Iconosquare
-
Ratings
Piano Amplifier
7.1
3 Ratings
11% below category average
Role-based user permissions & privileges8.459 Ratings00 Ratings7.13 Ratings
Mobile access8.168 Ratings00 Ratings7.13 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Iconosquare
-
Ratings
Piano Amplifier
5.0
2 Ratings
41% below category average
Boolean keyword searches00 Ratings00 Ratings5.12 Ratings
Filtering out noise/spam00 Ratings00 Ratings4.62 Ratings
Sentiment analysis00 Ratings00 Ratings5.12 Ratings
Broad channel coverage00 Ratings00 Ratings5.12 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Iconosquare
-
Ratings
Piano Amplifier
5.0
3 Ratings
47% below category average
Automated routing and prioritization00 Ratings00 Ratings5.12 Ratings
Customer interaction histories00 Ratings00 Ratings4.62 Ratings
Bulk actions00 Ratings00 Ratings5.13 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Iconosquare
-
Ratings
Piano Amplifier
5.1
3 Ratings
41% below category average
Lead generation00 Ratings00 Ratings5.13 Ratings
Content marketing00 Ratings00 Ratings5.13 Ratings
Paid media management00 Ratings00 Ratings5.13 Ratings
Campaigns and promotions00 Ratings00 Ratings5.13 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Buffer
-
Ratings
Iconosquare
-
Ratings
Piano Amplifier
5.7
3 Ratings
38% below category average
Twitter00 Ratings00 Ratings5.13 Ratings
Facebook00 Ratings00 Ratings5.13 Ratings
LinkedIn00 Ratings00 Ratings5.13 Ratings
Google+00 Ratings00 Ratings9.01 Ratings
Instagram00 Ratings00 Ratings5.13 Ratings
Pinterest00 Ratings00 Ratings5.12 Ratings
YouTube00 Ratings00 Ratings5.12 Ratings
Best Alternatives
BufferIconosquarePiano Amplifier
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BufferIconosquarePiano Amplifier
Likelihood to Recommend
7.8
(96 ratings)
8.0
(9 ratings)
5.6
(5 ratings)
Likelihood to Renew
8.0
(15 ratings)
-
(0 ratings)
9.0
(2 ratings)
Usability
8.4
(33 ratings)
-
(0 ratings)
5.1
(2 ratings)
Availability
8.2
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(24 ratings)
9.4
(3 ratings)
5.6
(2 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
BufferIconosquarePiano Amplifier
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Tripnity (ICONOSQUARE)
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
Read full review
Piano Software
SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Tripnity (ICONOSQUARE)
  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
Read full review
Piano Software
  • Posts without human input.
  • Monitors algorithms.
  • Easy to use interface.
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Tripnity (ICONOSQUARE)
  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
Read full review
Piano Software
  • I'd like to open up windows for more than one account/platform at time.
Read full review
Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Piano Software
  • Clarity of communication
  • Quality of product
  • Its sheer utility
  • How we now rely on it greatly
  • Reasonable price point
Read full review
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Piano Software
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
Read full review
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Piano Software
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Piano Software
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Tripnity (ICONOSQUARE)
We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
Read full review
Piano Software
They don’t seem to understand the issues when we explain them.
Read full review
Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Piano Software
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Read full review
Tripnity (ICONOSQUARE)
We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
Read full review
Piano Software
We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
Read full review
Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Tripnity (ICONOSQUARE)
No answers on this topic
Piano Software
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Tripnity (ICONOSQUARE)
  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Read full review
Piano Software
  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Iconosquare Screenshots

Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management