What users are saying about
Top Rated
73 Ratings
Top Rated
461 Ratings
Top Rated
73 Ratings
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Score 8.5 out of 100
Top Rated
461 Ratings
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Score 8.6 out of 100

Attribute Ratings

  • BuzzSumo is rated higher in 2 areas: Likelihood to Recommend, Usability
  • Cision Communications Cloud is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.7

BuzzSumo

87%
34 Ratings
8.5

Cision Communications Cloud

85%
277 Ratings

Likelihood to Renew

BuzzSumo

N/A
0 Ratings
7.0

Cision Communications Cloud

70%
17 Ratings

Usability

9.0

BuzzSumo

90%
6 Ratings
7.0

Cision Communications Cloud

70%
53 Ratings

Availability

BuzzSumo

N/A
0 Ratings
9.1

Cision Communications Cloud

91%
3 Ratings

Performance

BuzzSumo

N/A
0 Ratings
9.1

Cision Communications Cloud

91%
3 Ratings

Support Rating

8.4

BuzzSumo

84%
9 Ratings
8.9

Cision Communications Cloud

89%
321 Ratings

Online Training

BuzzSumo

N/A
0 Ratings
8.0

Cision Communications Cloud

80%
3 Ratings

Implementation Rating

BuzzSumo

N/A
0 Ratings
10.0

Cision Communications Cloud

100%
7 Ratings

Product Scalability

BuzzSumo

N/A
0 Ratings
7.3

Cision Communications Cloud

73%
1 Rating

Vendor post-sale

BuzzSumo

N/A
0 Ratings
9.1

Cision Communications Cloud

91%
2 Ratings

Vendor pre-sale

BuzzSumo

N/A
0 Ratings
9.1

Cision Communications Cloud

91%
2 Ratings

Likelihood to Recommend

Cision

Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
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Cision

For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
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Pros

Cision

  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
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Cision

  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
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Cons

Cision

  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Cision

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
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Pricing Details

BuzzSumo

Starting Price

$99 per month

Editions & Modules

BuzzSumo editions and modules pricing
EditionModules
Pro (5 users)991
Plus (10 users)1792
Large (15 users)2993
Enterprise (30+ users)499+4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Cision Communications Cloud

Starting Price

Editions & Modules

Cision Communications Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Cision

    No answers on this topic

    Cision

    While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
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    Usability

    Cision

    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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    Cision

    The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
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    Reliability and Availability

    Cision

    No answers on this topic

    Cision

    Easily accessible 24/7.
    Read full review

    Performance

    Cision

    No answers on this topic

    Cision

    Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
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    Support Rating

    Cision

    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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    Cision

    For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
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    Online Training

    Cision

    No answers on this topic

    Cision

    The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
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    Implementation Rating

    Cision

    No answers on this topic

    Cision

    There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
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    Alternatives Considered

    Cision

    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Read full review

    Cision

    It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
    Read full review

    Scalability

    Cision

    No answers on this topic

    Cision

    Easy to use, but still room for improvement.
    Read full review

    Return on Investment

    Cision

    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
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    Cision

    • Cision has a net positive impact on time savings for staff so we can be quicker to market
    • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
    • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
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