What users are saying about
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76 Ratings
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Top Rated
456 Ratings

BuzzSumo

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76 Ratings
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Score 8.7 out of 100

Cision Communications Cloud

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Top Rated
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Score 8.3 out of 100

Likelihood to Recommend

BuzzSumo

Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
Sarah Hoffman | TrustRadius Reviewer

Cision Communications Cloud

For a small start-up, the cost benefit to add lift to press releases, particular milestone accomplishments, is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally, without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
John Possumato | TrustRadius Reviewer

Pros

BuzzSumo

  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
Jason Myers | TrustRadius Reviewer

Cision Communications Cloud

  • Their upgraded press release templates and ability pull in an entire, completed release makes the profess faster and easier, and allows for more graphics, such as company mastheads.
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect on news releases that are relevant to their beats.
  • The process of setting up, creating and distributing a release is seamless, easy to use and not labor intensive.
Lou Corsaro | TrustRadius Reviewer

Cons

BuzzSumo

  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
Alex Chaidaroglou | TrustRadius Reviewer

Cision Communications Cloud

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
Lynn Meadows | TrustRadius Reviewer

Likelihood to Renew

BuzzSumo

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 8.1
Based on 16 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Usability

BuzzSumo

BuzzSumo 9.0
Based on 6 answers
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
Charles Chy | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 52 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Reliability and Availability

BuzzSumo

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.
Anonymous | TrustRadius Reviewer

Performance

BuzzSumo

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull | TrustRadius Reviewer

Support Rating

BuzzSumo

BuzzSumo 8.6
Based on 9 answers
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
Sarah Hoffman | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 8.7
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Anonymous | TrustRadius Reviewer

Online Training

BuzzSumo

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 8.1
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Implementation Rating

BuzzSumo

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull | TrustRadius Reviewer

Alternatives Considered

BuzzSumo

Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
Aniket Kumar Chaudhary | TrustRadius Reviewer

Cision Communications Cloud

It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
Erin Witt, APR | TrustRadius Reviewer

Scalability

BuzzSumo

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.
Anonymous | TrustRadius Reviewer

Return on Investment

BuzzSumo

  • It has had a positive return as it has allowed us to create better content and gain popularity online.
  • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
  • Helps us find influencers for campaigns.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Dan Lobring | TrustRadius Reviewer

Pricing Details

BuzzSumo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BuzzSumo Editions & Modules

Edition
Pro (5 users)$991
Plus (10 users)$1791
Large (15 users)$2991
Enterprise (30+ users)499+1
  1. per month
Additional Pricing Details

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cision Communications Cloud Editions & Modules

Additional Pricing Details

Add comparison