TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
    Pricing
    BuzzSumoData.com (discontinued)
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BuzzSumoData.com (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BuzzSumoData.com (discontinued)
    Considered Both Products
    Cision
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    No answers on this topic
    Features
    BuzzSumoData.com (discontinued)
    Prospecting
    Comparison of Prospecting features of BuzzSumo and Data.com (discontinued)
    Feature
    BuzzSumo
    -
    Ratings
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    Advanced search00 Ratings6.523 Ratings
    Identification of new leads00 Ratings7.623 Ratings
    List quality00 Ratings7.424 Ratings
    List upload/download00 Ratings7.124 Ratings
    Ideal customer targeting00 Ratings6.422 Ratings
    Load time/data access00 Ratings6.425 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of BuzzSumo and Data.com (discontinued)
    Feature
    BuzzSumo
    -
    Ratings
    Data.com (discontinued)
    7.8
    24 Ratings
    1% above category average
    Contact information00 Ratings7.924 Ratings
    Company information00 Ratings7.424 Ratings
    Industry information00 Ratings8.018 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of BuzzSumo and Data.com (discontinued)
    Feature
    BuzzSumo
    -
    Ratings
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    Lead qualification process00 Ratings8.917 Ratings
    Smart lists and recommendations00 Ratings6.713 Ratings
    Salesforce integration00 Ratings7.222 Ratings
    Company/business profiles00 Ratings7.422 Ratings
    Alerts and reminders00 Ratings6.114 Ratings
    Data hygiene00 Ratings5.623 Ratings
    Automatic data refresh00 Ratings7.114 Ratings
    Tags00 Ratings6.913 Ratings
    Filters and segmentation00 Ratings6.824 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of BuzzSumo and Data.com (discontinued)
    Feature
    BuzzSumo
    -
    Ratings
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    Sales email templates00 Ratings7.36 Ratings
    Append emails to records00 Ratings7.910 Ratings
    Best Alternatives
    BuzzSumoData.com (discontinued)
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzSumoData.com (discontinued)
    Likelihood to Recommend
    9.4
    (34 ratings)
    6.9
    (25 ratings)
    Usability
    9.0
    (6 ratings)
    9.0
    (2 ratings)
    Support Rating
    8.4
    (7 ratings)
    9.0
    (1 ratings)
    User Testimonials
    BuzzSumoData.com (discontinued)
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
    Read full review
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
    Read full review
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
    Read full review
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
    Read full review
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
    Read full review
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
    Read full review
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
    Read full review
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