BuzzSumo vs. Everflow - Partner Marketing Platform vs. Mention

Pros

• The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).

Cons

• The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.

Incentivized

I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).

Incentivized

I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.

Incentivized

• Monitors for client PR placements and notifies via email and Slack alerts
• Helps us research potential journalists writing about the topics relevant to our clients
• Displays trending web and social content clearly with relevant metrics
• Allows us to view what's working for our clients' competitors in the media

Incentivized

• Manages offers to affiliate partners.
• Tracks payouts and traffic volume.
• Houses creatives for affiliates to use.
• Generates reports and dashboards for tracking sales.

Incentivized

• Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
• It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
• You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.

Incentivized

• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

Incentivized

• Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
• I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.

Incentivized

• Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
• Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
• Better plans. This is a small issue, but I wish the lower plans has some basic reporting.

Incentivized

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

Incentivized

Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.

Incentivized

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

Incentivized

Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.

Incentivized

Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!

Incentivized

Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.

Incentivized

You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.

Incentivized

Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.

Incentivized

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.

Incentivized

• Positive since we have real-time attribution
• Customer support is helpful as needed
• We can measure performance and make data driven decisions

Incentivized

• Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
• Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
• The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.

Incentivized