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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bynder

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.N/A

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    BynderWordPress
    Editions & Modules
    Enterprise Brand Portal
    $0
    User/Storage/Modules/Add-Ons
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    BynderWordPress
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules needed.Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    BynderWordPress
    Considered Both Products
    Bynder
    Chose Bynder
    My team's rationale for selecting Bynder, prior to my arrival, was that it presented the strongest balance between a comprehensive, robust feature stack and a highly favorable cost structure among all competing solutions.
    Incentivized
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    95%
    Would buy again
    108 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    7 Answers
    98%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    9 Answers
    96%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    75%
    Lived up to sales and marketing promises
    6 Answers
    96%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    95%
    Implementation went as expected
    100 Answers
    Features
    BynderWordPress
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bynder and WordPress
    Feature
    Bynder
    7.0
    7 Ratings
    1% below category average
    WordPress
    -
    Ratings
    Dashboards7.27 Ratings00 Ratings
    Standard reports6.85 Ratings00 Ratings
    Custom reports6.85 Ratings00 Ratings
    Data exportability7.75 Ratings00 Ratings
    Content analytics6.85 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Bynder and WordPress
    Feature
    Bynder
    8.1
    9 Ratings
    1% below category average
    WordPress
    -
    Ratings
    Uploading assets7.69 Ratings00 Ratings
    Downloading assets9.09 Ratings00 Ratings
    Categories8.99 Ratings00 Ratings
    Asset storage7.79 Ratings00 Ratings
    Asset sharing8.99 Ratings00 Ratings
    Asset search8.69 Ratings00 Ratings
    Tagging system8.28 Ratings00 Ratings
    Content editing7.58 Ratings00 Ratings
    Embed codes7.55 Ratings00 Ratings
    Metadata8.87 Ratings00 Ratings
    Collections8.69 Ratings00 Ratings
    User access8.49 Ratings00 Ratings
    DAM Integrations8.15 Ratings00 Ratings
    DAM API8.33 Ratings00 Ratings
    Workflow automations7.04 Ratings00 Ratings
    Related asset discovery7.27 Ratings00 Ratings
    Security
    Comparison of Security features of Bynder and WordPress
    Feature
    Bynder
    -
    Ratings
    WordPress
    8.1
    159 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.1159 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bynder and WordPress
    Feature
    Bynder
    -
    Ratings
    WordPress
    7.9
    134 Ratings
    1% above category average
    API00 Ratings7.9124 Ratings
    Internationalization / multi-language00 Ratings7.8103 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Bynder and WordPress
    Feature
    Bynder
    -
    Ratings
    WordPress
    8.1
    166 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.8151 Ratings
    Code quality / cleanliness00 Ratings7.3152 Ratings
    Admin section00 Ratings8.3164 Ratings
    Page templates00 Ratings8.7160 Ratings
    Library of website themes00 Ratings8.7162 Ratings
    Mobile optimization / responsive design00 Ratings8.5161 Ratings
    Publishing workflow00 Ratings8.1154 Ratings
    Form generator00 Ratings7.1131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Bynder and WordPress
    Feature
    Bynder
    -
    Ratings
    WordPress
    8.2
    164 Ratings
    9% above category average
    Content taxonomy00 Ratings8.1142 Ratings
    SEO support00 Ratings7.9148 Ratings
    Bulk management00 Ratings7.5125 Ratings
    Availability / breadth of extensions00 Ratings9.2152 Ratings
    Community / comment management00 Ratings8.2152 Ratings
    Best Alternatives
    BynderWordPress
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BynderWordPress
    Likelihood to Recommend
    8.9
    (22 ratings)
    8.6
    (203 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.7
    (38 ratings)
    Usability
    8.7
    (9 ratings)
    8.1
    (50 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.6
    (2 ratings)
    Support Rating
    10.0
    (2 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (10 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BynderWordPress
    Likelihood to Recommend
    Bynder
    We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
    Incentivized
    Read full review
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Pros
    Bynder
    • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
    • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
    • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
    Incentivized
    Read full review
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Cons
    Bynder
    • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
    • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
    • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
    Incentivized
    Read full review
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Likelihood to Renew
    Bynder
    No answers on this topic
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Usability
    Bynder
    I give it the rating because the filtering system is an efficient way to search and it seems like everyone regardless of age would be able to understand this function of how to locate assets. For average users they will mostly just use it to search and download assets so they don't need to learn everything about it but as long as the designers know the usability better it should not be an issue.
    Incentivized
    Read full review
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Reliability and Availability
    Bynder
    No answers on this topic
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Bynder
    No answers on this topic
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Support Rating
    Bynder
    When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
    Incentivized
    Read full review
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    In-Person Training
    Bynder
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Online Training
    Bynder
    No answers on this topic
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Bynder
    No answers on this topic
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Alternatives Considered
    Bynder
    My team chose Bynder as it is not my role to decide these things, but it was chosen so that we would be able to send large files and packages to outside organizations like vendors. It was also a matter of storage limitations with OneDrive as we were bound to run out of space as the organization grows. Bynder allowed us to not need to worry about storage.
    Incentivized
    Read full review
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Scalability
    Bynder
    No answers on this topic
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Return on Investment
    Bynder
    • More polished and compelling national marketing pieces due to greater and better use of photos.
    • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
    • Greater efficiency when designing pieces (easy to share assets with external designers).
    • Increased use of marketing assets across regions due to sharability.
    Incentivized
    Read full review
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    ScreenShots

    Bynder Screenshots

    Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration