CallFire vs. Leanplum

If you need to find a test candidate for your client quickly, this is one of the best ways. Pull yourself a hot list of a couple hundred potential candidates and load them in to CallFire. Then get ready to hit about 50-60 calls per hour. You should have a great test candidate for your client in about 24 hours! It's amazing how quickly you can show your clients the true speed of your company.

Incentivized

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.

Incentivized

• CallFire provides detailed analytics that show what/when callers select within the phone system
• The text message broadcast feature is a game changer. This allows a company to dispatch text campaigns with specific calls-to-action, with tracking analytics.
• The voice broadcast feature allows a mass automated message to be sent to client phones. This saves a lot of time when the same notification needs to go out to multiple clients.

Incentivized

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

Incentivized

• The services are easy to use and robust, but there is room for improvement. Unfortunately, not much has changed over the last 2 years of use. There haven't been any new features or innovations in that time.
• API integration and automation is not easy for most folks to jump into and there is very little technical support or documentation to take advantage of such features.
• The standard reports are generally sufficient, but there isn't any customization or intelligence available.

Incentivized

• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

Incentivized

There is no reason not to, it has proven effective in the usage

CallFire has a pricing structure that is attractive to us as a small business. The "pay as you use" options helps us keep our overhead low, especially with so many softwares already in our tech stack. It's a tremendous value for the cost!

Incentivized

I was not a part of making the decision to use Leanplum over its competitors.

Incentivized

• I sent out a broadcast message pretty deep in our data base, well three years out. I had one customer come in and buy thanking me for contacting her.
• Our holiday season was up 35% over last year, this year we used CallFire more than we did in the past.

Incentivized

• It helps us build the right features for our users with the help of A/B experimentation
• Re-engagement notifications help us keep company data metrics

Incentivized