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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CTM

    Score10 out of 10
    Small Businesses (1-50 employees)
    CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

    $79

    per month

    Gong

    Score9.1 out of 10
    N/AGong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
    Pricing
    CTMGong
    Editions & Modules
    Marketing Lite
    $79
    per month
    Marketing Pro
    $179
    per month
    Sales Engage
    $329
    per month
    Enterprise
    $1999
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    CTMGong
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.—
    More Pricing Information
    Community Pulse
    CTMGong
    Considered Both Products
    CTM
    No answer on this topic
    Gong.io
    Chose Gong
    I did not personally use this platform since we have exclusively used [Gong.io] but from what I have heard from my constituents and coworkers was that it was less robust and feature rich than what [Gong.io] has to offer. Unfortunately, I can not provide much more insight into …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    9 Answers
    99%
    Would buy again
    645 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    99%
    Delivers good value for the price
    413 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    9 Answers
    99%
    Happy with the feature set
    645 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    100%
    Lived up to sales and marketing promises
    365 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    98%
    Implementation went as expected
    283 Answers
    Features
    CTMGong
    Conversation Intelligence Software Features
    Comparison of Conversation Intelligence Software Features features of CTM and Gong
    Feature
    CTM
    -
    Ratings
    Gong
    8.8
    224 Ratings
    10% above category average
    Speech-to-Text Transcription00 Ratings9.0221 Ratings
    Keyword Detection00 Ratings9.0219 Ratings
    Sentiment Analysis00 Ratings8.1198 Ratings
    Speaker Diarization00 Ratings8.7211 Ratings
    Call Recording Playback00 Ratings9.6223 Ratings
    Call Summarization00 Ratings9.1222 Ratings
    Conversion Metrics00 Ratings8.4198 Ratings
    Keyword Search & Retrieval00 Ratings8.9215 Ratings
    Call Tagging00 Ratings8.7203 Ratings
    Integration with CRM Systems00 Ratings8.9198 Ratings
    Best Alternatives
    CTMGong
    Small Businesses
    Invoca
    Score9.9 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Medium-sized Companies
    CallRail
    Score9.1 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Enterprises
    Invoca
    Score9.9 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CTMGong
    Likelihood to Recommend
    10.0
    (9 ratings)
    9.2
    (669 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.4
    (15 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (437 ratings)
    Availability
    -
    (0 ratings)
    6.4
    (2 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (100 ratings)
    Implementation Rating
    -
    (0 ratings)
    4.6
    (6 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (2 ratings)
    User Testimonials
    CTMGong
    Likelihood to Recommend
    CTM
    [CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
    Incentivized
    Read full review
    Gong.io
    I think Gong is well suited when you are having a company that makes a lot of calls to clients or receives a lot of calls. It is very important. I think, from a business standpoint, to log all of the calls and conversations that are had to use in case anything ever comes up. Also, just to make sure that your employees are doing well on the calls, because you cannot monitor every single call personally. Having this as a reference point to listen to things that might be important versus not is awesome. it might be less appropriate if you are not really interacting a ton with the clients. If you are more so just doing business meetings, then it might not be needed. However, I do think it's a great tool overall because it provides the AI note recap from the calls and logs everything that might be helpful for any reason
    Incentivized
    Read full review
    Pros
    CTM
    • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
    • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
    • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
    • Cost is well worth what you get from the software.
    Incentivized
    Read full review
    Gong.io
    • Provides executive summaries for meeting notes and email follow ups.
    • AI Briefs allow anyone to seek information on a particular customer in a matter of seconds.
    • Scores calls such as EBRs or new business sales calls that can be used by management for coaching.
    • Provides accurate forecasting and visibility to sales leaders.
    • Theme spotter can be used to gather feedback and provide data to management for opportunities we continuously here from our clients.
    • Accurately depict key points from conversations and allows for different brief themes to quickly get the information needed for teammates throughout the organization.
    Incentivized
    Read full review
    Cons
    CTM
    • Can get pricy.
    • More complex integrations may need professional services.
    • No push notifications for incoming SMS on mobile app (non agent).
    Incentivized
    Read full review
    Gong.io
    • A history tracker (similar to Google Sheets/Excel) - it'd be nice to see WHO was changing certain fields and when exactly.
    • Dark mode.
    • A quick checklist when getting started to ensure I'm getting the most out of the platform (e.g., Gong Connect, Gong Import).
    Read full review
    Likelihood to Renew
    CTM
    No answers on this topic
    Gong.io
    I don't make these decisions for our company, but I would highly encourage our use of Gong to continue. Gong has been very helpful in my sales role in terms of staying organized and on top of accounts, completing actions in a timely manner, and moving deals forward with better insights
    Incentivized
    Read full review
    Usability
    CTM
    No answers on this topic
    Gong.io
    It does great for all the things I've mentioned. I didn't give it a 10/10 because I still think there is room to improve as far as improving the quality of the insights that are more actionable. I.e. this happened so you should think about doing this thing as a next step.
    Incentivized
    Read full review
    Support Rating
    CTM
    No answers on this topic
    Gong.io
    I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
    Incentivized
    Read full review
    Implementation Rating
    CTM
    No answers on this topic
    Gong.io
    This is nothing something I'm able to answer
    Incentivized
    Read full review
    Alternatives Considered
    CTM
    CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
    Incentivized
    Read full review
    Gong.io
    It stacks up in a different way. All of these companies try to do some feature that Gong does. Like Call recording, call analysis, AI discovery, Forecasting and Sales Activity tracking. Gong beats most, Otter.ai is a growing competitor though.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    CTM
    No answers on this topic
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Professional Services
    CTM
    No answers on this topic
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Return on Investment
    CTM
    • Fits nicely into the % of budget dedicated to Analytics
    • CallTrackingMetrics is our system of truth for source of calls for Local Service business
    • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
    Incentivized
    Read full review
    Gong.io
    • I don't have specific metrics since this feature isn't used in my job personally, but I do know that our sales and CS teams use Gong with SFDC opportunities to help with forecasting closed won opportunities based on intent captured within the call.
    Incentivized
    Read full review
    ScreenShots

    CTM Screenshots

    Screenshot of Activity LogScreenshot of Softphone Interface

    Gong Screenshots

    Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.