What users are saying about
16 Ratings
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Top Rated
2202 Ratings
16 Ratings
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Score 4.2 out of 100

Mailchimp

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Top Rated
2202 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Anonymous | TrustRadius Reviewer

Mailchimp

We regularly use MailChimp for predictive analysis of what our Target audience are likely to like, we also use it for segmentation ; either by geography or by trait. MailChimp also gives us no worries, when it comes to delivering our newsletters to the inbox of our Target audience, as against their Spambox. These are some of the aspects where MailChimp excels, at least from my own experience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaigner
7.3
Mailchimp
8.2
WYSIWYG email editor
Campaigner
7.1
Mailchimp
8.4
Dynamic content
Campaigner
8.0
Mailchimp
8.0
Ability to test dynamic content
Campaigner
8.0
Mailchimp
8.0
Landing pages
Campaigner
8.0
Mailchimp
7.8
A/B testing
Campaigner
3.2
Mailchimp
8.2
Mobile optimization
Campaigner
5.9
Mailchimp
8.3
Email deliverability reporting
Campaigner
7.2
Mailchimp
8.6
List management
Campaigner
9.0
Mailchimp
8.2
Triggered drip sequences
Campaigner
9.0
Mailchimp
7.9

Reporting & Analytics

Campaigner
4.4
Mailchimp
7.7
Dashboards
Campaigner
5.0
Mailchimp
7.7
Standard reports
Campaigner
7.1
Mailchimp
8.3
Custom reports
Campaigner
1.0
Mailchimp
7.2

Lead Management

Campaigner
Mailchimp
9.1
Lead nurturing
Campaigner
Mailchimp
6.3
Lead scoring and grading
Campaigner
Mailchimp
10.0
Data quality management
Campaigner
Mailchimp
10.0
Automated sales alerts and tasks
Campaigner
Mailchimp
10.0

Campaign Management

Campaigner
Mailchimp
10.0
Calendaring
Campaigner
Mailchimp
10.0
Event/webinar marketing
Campaigner
Mailchimp
10.0

Social Media Marketing

Campaigner
Mailchimp
10.0
Social sharing and campaigns
Campaigner
Mailchimp
10.0
Social profile integration
Campaigner
Mailchimp
10.0

Platform & Infrastructure

Campaigner
Mailchimp
8.2
API
Campaigner
Mailchimp
8.8
Role-based workflow & approvals
Campaigner
Mailchimp
10.0
Customizability
Campaigner
Mailchimp
5.7
Integration with Salesforce.com
Campaigner
Mailchimp
8.2
Integration with Microsoft Dynamics CRM
Campaigner
Mailchimp
8.2
Integration with SugarCRM
Campaigner
Mailchimp
8.2

Pros

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara | TrustRadius Reviewer

Mailchimp

  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Alon Keren | TrustRadius Reviewer

Cons

Campaigner

  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
Anonymous | TrustRadius Reviewer

Mailchimp

  • The email template edit screen could be better as it keeps in saving automatically.
  • Sometimes while logging in it asks for OTP and the OTP doesn't come quickly.
  • Different campaign formats like a/b testing emails, social media emails, etc could be improved.
Susang Ramesh | TrustRadius Reviewer

Likelihood to Renew

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara | TrustRadius Reviewer

Mailchimp

Mailchimp 9.0
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 296 answers
I think Mailchimp is so easy to use! You don't have to be a graphic designer or a marketing expert to put together a newsletter, website, or landing page. You [can] use the templates that Mailchimp has to offer to make a custom product that looks professional.
Paige Gregorzek | TrustRadius Reviewer

Reliability and Availability

Campaigner

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Campaigner

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Campaigner

Campaigner 1.1
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

Campaigner

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Tim Sessions | TrustRadius Reviewer

Mailchimp

Mailchimp and Constant Contact seemed to be very similar in my experience. However, again, our needs as a small business are pretty modest and standard. We don't need a lot of bells and whistles when it comes to our email marketing. Overall, we went with Mailchimp because we liked the interface, and it integrated seamlessly with Shopify.
Anonymous | TrustRadius Reviewer

Scalability

Campaigner

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Campaigner

  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
Tim Sessions | TrustRadius Reviewer

Mailchimp

  • It has allowed us to save over $100/month that we were paying another email platform, wherein we could just use the free version of Mailchimp
  • It has improved communication with reps and therefore less time and money spent on distractions and unnecessary communications.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$10 per month

Rating Summary

Likelihood to Recommend

Campaigner
4.0
Mailchimp
8.4

Likelihood to Renew

Campaigner
9.0
Mailchimp
9.0

Usability

Campaigner
5.0
Mailchimp
8.6

Reliability and Availability

Campaigner
Mailchimp
10.0

Performance

Campaigner
Mailchimp
10.0

Support Rating

Campaigner
1.1
Mailchimp
10.0

Implementation Rating

Campaigner
Mailchimp
8.8

Scalability

Campaigner
Mailchimp
9.3

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