Campaigner vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 6.4 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
Mailchimp
Score 8.0 out of 10
N/A
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
$10
per month
Pricing
CampaignerMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CampaignerMailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
CampaignerMailchimp
Considered Both Products
Campaigner
Chose Campaigner
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. …
Chose Campaigner
As I have used both I would compare campaigner most closely to Mailchimp, both offer an extremely easy to use and quick method of sending out email marketing campaigns and are both cheap. However, with all the simplicity comes the issue of not being robust enough and after …
Mailchimp
Chose Mailchimp
MailChimp's drag and drop features are amazing. I haven't seen that in other platforms before. It is so straight forward. Usability is so simple that anyone with any internet know-how can us it.
Chose Mailchimp
We have used several email marketing tools. Without a doubt a big plus to give to Mailchimp is how easy it is to use and how great their free features are. As the business grew, we continued using Mailchimp, but were so let down by how their pricing works, how barebones the …
Chose Mailchimp
MailChimp is not the cheapest email campaign company however it has been the easiest to use for me since I stared using the service in college and then found it was what was used at the companies I worked for. It allows me to send email surveys that are released at a timeline …
Top Pros
Top Cons
Features
CampaignerMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
7.2
3 Ratings
Mailchimp
8.1
422 Ratings
WYSIWYG email editor7.03 Ratings8.2392 Ratings
Dynamic content8.03 Ratings7.8377 Ratings
Ability to test dynamic content8.03 Ratings8.0362 Ratings
Landing pages8.02 Ratings7.7291 Ratings
A/B testing3.03 Ratings8.2323 Ratings
Mobile optimization6.03 Ratings8.2389 Ratings
Email deliverability reporting7.05 Ratings8.6627 Ratings
List management9.03 Ratings8.1412 Ratings
Triggered drip sequences9.02 Ratings7.8290 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.3
3 Ratings
Mailchimp
7.6
407 Ratings
Dashboards5.01 Ratings7.662 Ratings
Standard reports7.03 Ratings8.1407 Ratings
Custom reports1.03 Ratings7.240 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Campaigner
-
Ratings
Mailchimp
9.1
2 Ratings
Lead nurturing00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Campaigner
-
Ratings
Mailchimp
10.0
1 Ratings
Calendaring00 Ratings10.01 Ratings
Event/webinar marketing00 Ratings10.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Campaigner
-
Ratings
Mailchimp
10.0
2 Ratings
Social sharing and campaigns00 Ratings10.02 Ratings
Social profile integration00 Ratings10.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Campaigner
-
Ratings
Mailchimp
8.1
2 Ratings
API00 Ratings8.72 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.12 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.12 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
User Ratings
CampaignerMailchimp
Likelihood to Recommend
4.0
(4 ratings)
8.1
(445 ratings)
Likelihood to Renew
9.0
(1 ratings)
8.1
(49 ratings)
Usability
5.0
(2 ratings)
8.4
(335 ratings)
Availability
-
(0 ratings)
10.0
(8 ratings)
Performance
-
(0 ratings)
10.0
(10 ratings)
Support Rating
1.0
(3 ratings)
10.0
(16 ratings)
Implementation Rating
-
(0 ratings)
8.8
(40 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
CampaignerMailchimp
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Read full review
Mailchimp
I was first time user of Mailchimp and I really liked the product. Only thing I was looking for was it should have more features in free trial also so that it helps understand this software more while using on daily basis and which would later be converted to paid subscription depending on requirement.
Read full review
Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Read full review
Mailchimp
  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review
Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
Read full review
Mailchimp
  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review
Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
Read full review
Mailchimp
The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
Read full review
Reliability and Availability
Ziff Davis Inc
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
Ziff Davis Inc
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Implementation Rating
Ziff Davis Inc
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Read full review
Mailchimp
Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
Read full review
Scalability
Ziff Davis Inc
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
Read full review
Mailchimp
  • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
  • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
  • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
Read full review