Campayn vs. Litmus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campayn
Score 8.0 out of 10
N/A
Campayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.
$19
per month
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
CampaynLitmus
Editions & Modules
Basic
$19
per month
Unlimited
$39
per month
No answers on this topic
Offerings
Pricing Offerings
CampaynLitmus
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Features
CampaynLitmus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campayn
7.7
2 Ratings
6% below category average
Litmus
5.2
296 Ratings
44% below category average
WYSIWYG email editor8.02 Ratings7.318 Ratings
Dynamic content8.02 Ratings7.010 Ratings
Ability to test dynamic content7.02 Ratings8.8187 Ratings
Landing pages8.02 Ratings2.63 Ratings
Mobile optimization8.02 Ratings9.2288 Ratings
Email deliverability reporting9.02 Ratings7.7207 Ratings
List management7.02 Ratings1.82 Ratings
Triggered drip sequences7.01 Ratings1.01 Ratings
A/B testing00 Ratings1.84 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campayn
7.0
2 Ratings
11% below category average
Litmus
6.8
190 Ratings
14% below category average
Dashboards9.02 Ratings5.610 Ratings
Standard reports6.02 Ratings8.2189 Ratings
Custom reports6.02 Ratings6.7130 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campayn
-
Ratings
Litmus
8.5
285 Ratings
0% above category average
URL Validation00 Ratings8.1209 Ratings
Link Tracking00 Ratings8.4178 Ratings
Spam Testing00 Ratings8.3211 Ratings
Email Previews00 Ratings9.1283 Ratings
Best Alternatives
CampaynLitmus
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaynLitmus
Likelihood to Recommend
8.0
(2 ratings)
9.2
(308 ratings)
Likelihood to Renew
-
(0 ratings)
9.8
(22 ratings)
Usability
-
(0 ratings)
9.7
(18 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
7.4
(6 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
8.7
(4 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.7
(6 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(4 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
CampaynLitmus
Likelihood to Recommend
Campayn
For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
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Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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Pros
Campayn
  • The user interface of this software is very attractive. It helps users navigate the website easily.
  • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
  • It also provides free email templates which can be edited as per the requirement.
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Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Cons
Campayn
  • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
  • I found less segmentation options for contacts. It should be slightly more.
  • Its customer service is not very active and quick. It takes lot of time.
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Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
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Likelihood to Renew
Campayn
No answers on this topic
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Usability
Campayn
No answers on this topic
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
Campayn
No answers on this topic
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
Campayn
No answers on this topic
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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In-Person Training
Campayn
No answers on this topic
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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Online Training
Campayn
No answers on this topic
Litmus Software
It has all the required information.
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Implementation Rating
Campayn
No answers on this topic
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Alternatives Considered
Campayn
I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
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Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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Scalability
Campayn
No answers on this topic
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
Campayn
  • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
  • It helps us to increase our customer base by adding sign-up forms in our emails.
  • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
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Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.