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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campayn

    Score8 out of 10
    N/ACampayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.

    $19

    per month

    Litmus from Validity

    Score8.6 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A
    Pricing
    CampaynLitmus from Validity
    Editions & Modules
    Basic
    $19
    per month
    Unlimited
    $39
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    CampaynLitmus from Validity
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.—
    More Pricing Information
    Community Pulse
    CampaynLitmus from Validity
    Considered Both Products
    Campayn
    No answer on this topic
    Validity
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    294 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    214 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    296 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    174 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    175 Answers
    Features
    CampaynLitmus from Validity
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campayn and Litmus from Validity
    Feature
    Campayn
    7.7
    2 Ratings
    4% below category average
    Litmus from Validity
    6.8
    377 Ratings
    17% below category average
    WYSIWYG email editor8.02 Ratings9.159 Ratings
    Dynamic content8.02 Ratings8.659 Ratings
    Ability to test dynamic content7.02 Ratings8.1239 Ratings
    Landing pages8.02 Ratings2.64 Ratings
    Mobile optimization8.02 Ratings9.4352 Ratings
    Email deliverability reporting9.02 Ratings8.5273 Ratings
    List management7.02 Ratings7.08 Ratings
    Triggered drip sequences7.01 Ratings1.02 Ratings
    A/B testing00 Ratings6.511 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campayn and Litmus from Validity
    Feature
    Campayn
    7.0
    2 Ratings
    8% below category average
    Litmus from Validity
    7.1
    256 Ratings
    7% below category average
    Dashboards9.02 Ratings7.229 Ratings
    Standard reports6.02 Ratings7.5253 Ratings
    Custom reports6.02 Ratings6.6181 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Campayn and Litmus from Validity
    Feature
    Campayn
    -
    Ratings
    Litmus from Validity
    8.5
    357 Ratings
    4% above category average
    URL Validation00 Ratings9.3269 Ratings
    Link Tracking00 Ratings9.2234 Ratings
    Image Validation00 Ratings7.65 Ratings
    Inbox Display00 Ratings8.56 Ratings
    Email Accessibility Tools00 Ratings6.73 Ratings
    Spelling and Grammar Check00 Ratings7.31 Ratings
    Spam Testing00 Ratings9.5268 Ratings
    Email Previews00 Ratings9.6354 Ratings
    Best Alternatives
    CampaynLitmus from Validity
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaynLitmus from Validity
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.1
    (429 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (32 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (22 ratings)
    Availability
    -
    (0 ratings)
    7.6
    (8 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    2.2
    (13 ratings)
    Configurability
    -
    (0 ratings)
    3.9
    (7 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    3.9
    (8 ratings)
    Vendor post-sale
    -
    (0 ratings)
    3.6
    (5 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.5
    (4 ratings)
    User Testimonials
    CampaynLitmus from Validity
    Likelihood to Recommend
    Campayn
    For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
    Incentivized
    Read full review
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
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    Pros
    Campayn
    • The user interface of this software is very attractive. It helps users navigate the website easily.
    • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
    • It also provides free email templates which can be edited as per the requirement.
    Incentivized
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    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
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    Cons
    Campayn
    • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
    • I found less segmentation options for contacts. It should be slightly more.
    • Its customer service is not very active and quick. It takes lot of time.
    Incentivized
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    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
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    Likelihood to Renew
    Campayn
    No answers on this topic
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
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    Usability
    Campayn
    No answers on this topic
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
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    Reliability and Availability
    Campayn
    No answers on this topic
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
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    Performance
    Campayn
    No answers on this topic
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
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    Support Rating
    Campayn
    No answers on this topic
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
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    In-Person Training
    Campayn
    No answers on this topic
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
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    Online Training
    Campayn
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
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    Implementation Rating
    Campayn
    No answers on this topic
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
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    Alternatives Considered
    Campayn
    I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
    Incentivized
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    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
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    Scalability
    Campayn
    No answers on this topic
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
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    Return on Investment
    Campayn
    • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
    • It helps us to increase our customer base by adding sign-up forms in our emails.
    • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
    Incentivized
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    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    ScreenShots

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.