Canto vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canto
Score 8.0 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Tableau Desktop
Score 8.4 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$1,380
per year (purchased via a Creator license)
Pricing
CantoTableau Desktop
Editions & Modules
No answers on this topic
Tableau Creator License
$115
per month (billed annually) per user
Offerings
Pricing Offerings
CantoTableau Desktop
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.All pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.
More Pricing Information
Community Pulse
CantoTableau Desktop
Considered Both Products
Canto
Chose Canto
Canto allows you to share without the person having a Canto login. It also makes searching for files quicker with tags and keywords instead of getting lost sorting through doc titles trying to find something from years ago.
Tableau Desktop

No answer on this topic

Features
CantoTableau Desktop
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Canto
6.7
10 Ratings
6% below category average
Tableau Desktop
-
Ratings
Dashboards6.810 Ratings00 Ratings
Standard reports6.69 Ratings00 Ratings
Content analytics6.59 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Canto
7.2
24 Ratings
13% below category average
Tableau Desktop
-
Ratings
Uploading assets7.623 Ratings00 Ratings
Downloading assets8.424 Ratings00 Ratings
Categories7.423 Ratings00 Ratings
Asset storage8.223 Ratings00 Ratings
Asset sharing8.024 Ratings00 Ratings
Asset search7.724 Ratings00 Ratings
Tagging system7.323 Ratings00 Ratings
Content editing6.416 Ratings00 Ratings
Embed codes7.210 Ratings00 Ratings
Metadata6.820 Ratings00 Ratings
Collections7.621 Ratings00 Ratings
User access6.823 Ratings00 Ratings
DAM Integrations6.813 Ratings00 Ratings
DAM API7.08 Ratings00 Ratings
Workflow automations5.99 Ratings00 Ratings
Related asset discovery6.713 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Canto
-
Ratings
Tableau Desktop
8.4
175 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.0145 Ratings
Customizable dashboards00 Ratings9.1174 Ratings
Report Formatting Templates00 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Canto
-
Ratings
Tableau Desktop
8.3
172 Ratings
3% above category average
Drill-down analysis00 Ratings8.5167 Ratings
Formatting capabilities00 Ratings8.4170 Ratings
Integration with R or other statistical packages00 Ratings8.0126 Ratings
Report sharing and collaboration00 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Canto
-
Ratings
Tableau Desktop
8.3
166 Ratings
1% above category average
Publish to Web00 Ratings8.0155 Ratings
Publish to PDF00 Ratings8.0154 Ratings
Report Versioning00 Ratings8.3120 Ratings
Report Delivery Scheduling00 Ratings8.5128 Ratings
Delivery to Remote Servers00 Ratings8.878 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Canto
-
Ratings
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization00 Ratings8.5156 Ratings
Predictive Analytics00 Ratings8.6131 Ratings
Pattern Recognition and Data Mining00 Ratings7.57 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Canto
-
Ratings
Tableau Desktop
9.0
149 Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.0145 Ratings
Role-Based Security Model00 Ratings9.0125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.7136 Ratings
Report-Level Access Control00 Ratings9.010 Ratings
Single Sign-On (SSO)00 Ratings9.283 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Canto
-
Ratings
Tableau Desktop
7.9
141 Ratings
2% above category average
Responsive Design for Web Access00 Ratings8.7130 Ratings
Mobile Application00 Ratings7.3101 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.4122 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Canto
-
Ratings
Tableau Desktop
7.7
67 Ratings
1% below category average
REST API00 Ratings8.259 Ratings
Javascript API00 Ratings7.753 Ratings
iFrames00 Ratings6.851 Ratings
Java API00 Ratings8.248 Ratings
Themeable User Interface (UI)00 Ratings7.354 Ratings
Customizable Platform (Open Source)00 Ratings8.148 Ratings
Best Alternatives
CantoTableau Desktop
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
MediaValet
MediaValet
Score 9.0 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CantoTableau Desktop
Likelihood to Recommend
8.0
(253 ratings)
8.8
(203 ratings)
Likelihood to Renew
9.9
(18 ratings)
7.5
(41 ratings)
Usability
9.0
(95 ratings)
8.3
(73 ratings)
Availability
6.4
(1 ratings)
10.0
(11 ratings)
Performance
6.4
(1 ratings)
8.0
(10 ratings)
Support Rating
7.6
(157 ratings)
1.0
(57 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
Online Training
9.1
(2 ratings)
8.0
(5 ratings)
Implementation Rating
9.0
(12 ratings)
8.0
(34 ratings)
Configurability
3.6
(1 ratings)
7.0
(3 ratings)
Ease of integration
6.4
(1 ratings)
10.0
(1 ratings)
Product Scalability
6.4
(1 ratings)
9.0
(4 ratings)
Vendor post-sale
7.3
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
10.0
(1 ratings)
User Testimonials
CantoTableau Desktop
Likelihood to Recommend
Canto
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
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Pros
Canto
  • Ability to manage several portals and allow different users access to each.
  • Ability to customize each Canto platform or portal to suit all needs.
  • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
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Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
Canto
  • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
  • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
  • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
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Likelihood to Renew
Canto
It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
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Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
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Usability
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
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Reliability and Availability
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
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Performance
Canto
I've satisfied with the performance
Read full review
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
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Support Rating
Canto
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
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In-Person Training
Canto
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
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Online Training
Canto
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
Read full review
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
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Implementation Rating
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
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Alternatives Considered
Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
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Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
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Scalability
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
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Return on Investment
Canto
  • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
  • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
  • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
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Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
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ScreenShots

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.