Canva vs. Figma

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.0 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Figma
Score 9.1 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Pricing
CanvaFigma
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
CanvaFigma
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
CanvaFigma
Considered Both Products
Canva
Chose Canva
The other programs listed above arent better or worse than Canva, they all bring different things to the mix. If you don't want to buy an Adobe license or learn how to use Photoshop or Illustrator than Canva would be right up your alley. Create social posts, fliers, …
Figma
Chose Figma
The free option to use makes us happy. Also, the best benefit for us to using Figma is its simplicity.
Top Pros
Top Cons
User Ratings
CanvaFigma
Likelihood to Recommend
8.9
(169 ratings)
9.2
(41 ratings)
Likelihood to Renew
9.5
(6 ratings)
9.0
(1 ratings)
Usability
9.2
(12 ratings)
8.6
(4 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.7
(27 ratings)
8.3
(26 ratings)
Implementation Rating
10.0
(3 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CanvaFigma
Likelihood to Recommend
Canva
I would say that Canva is best suited for beginner and Novice level applications. If you're an experienced designer, there's definitely no point in using Canva as it's developed for designers entering the field. OR, if you want to experience that flexibility while you designing and let the creativity flow, You shouldn't consider Canva as your Choice. If you feel like delivering quick and not spend your time on deciding on 'How to Design', then you should go for Canva.
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Figma
If you want to create a UI design quickly and don't have much knowledge specifically for using any tool for UI Design, Figma is best-suited. Its basic version is free, so you can first learn it like a pro, and then if you like you can purchase it. It's available for all the platforms as it has a web version that can be directly accessed by your browser. Also, it has preview apps for android and ios. Figma has tutorials on their website but they are somewhat not for basic users, so I'll recommend Figma to create some.
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Pros
Canva
  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
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Figma
  • Collaboration! we stopped sharing screen in zoom, now we all jump into Figma and magically everything connects and flow way better.
  • Memory management! Figma manage all the assets so well, that we sometimes have all project assets in one single file with multiple pages and it loads instantly. Keeping everything in one place, easy to access and to developers or designers complain about they stations running out of ram!
  • Sharing!, getting a link to an exact pixel is magical, discussion can now have way more context than what it had before.
  • Auto-layouts! Although is not new in the ecosystem, Figma does a pretty awesome job with molecules and particles, so you can create better design systems that can stretch to any screen, making it a design once for all devices!
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Cons
Canva
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
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Figma
  • Some of the auto-layout features seem to have bugs every so often.
  • The account management between different Figma spaces doesn't seem super intuitive.
  • When navigating to the same work space on different devices, the file name view is not remembered (as that may be a device-specific preference that is not tied to an account preference).
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Likelihood to Renew
Canva
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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Figma
Loading time is high, hence 1 score is less
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Usability
Canva
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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Figma
Our designers and developers love this tool because it eliminates the need to package designs into a separate folder. We used to upload all PSDs or In Design files in a dropbox folder, and this tool changes that. However, as a project manager, I find it a little clunky. Most of the time, all I want to do is view a specific design, but Figma defaults to be zoomed out and then you have to zoom in and scroll to the specific design in order to see it
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Reliability and Availability
Canva
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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Figma
No answers on this topic
Performance
Canva
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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Figma
No answers on this topic
Support Rating
Canva
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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Implementation Rating
Canva
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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Figma
No answers on this topic
Alternatives Considered
Canva
Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
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Figma
Figma doesn't have operating system problems, working well with Windows, Mac, etc (as Sketch is only available on Mac computers), or a lot of bugs and performance issues (as Adobe XD still does). Figma is a lot easier to use as it is 100% web based, winning over these 2 competitors. Also, is worth mentioning the HUGE plugin libraries, embedded into the app. It makes the work a lot easier.
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Scalability
Canva
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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Figma
No answers on this topic
Return on Investment
Canva
  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
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Figma
  • Lots of saved time and energy by being able to have feedback loops in the same program that stores the designs. We don’t have to use multiple programs to have a conversation about a single design.
  • Being able to have feedback loops within the program also saves on subscriptions to programs designed to solicit feedback, such as Zeplin or InVision.
  • It took significant time to onboard designers who were primarily familiar with the interface of Adobe programs to Figma. Because we primarily use Adobe programs, this took a lot of time that we could have spent creating and iterating.
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