TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canva

    Score9.1 out of 10
    N/ACanva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).

    $12.95

    per month

    Wistia

    Score9.7 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    Pricing
    CanvaWistia
    Editions & Modules
    Pro
    $12.95
    per month
    Enterprise
    $30.00
    Per Month Per User
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    Offerings
    Pricing Offerings
    CanvaWistia
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    CanvaWistia
    Considered Both Products
    Canva
    No answer on this topic
    Wistia
    Chose Wistia
    Wistia is comparable to Vimeo or other video hosting platforms that I have used in the past. The feature set is almost identical, and I can't think of many things that Wistia doesn't have for this type of tool.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    86 Answers
    93%
    Would buy again
    27 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    84 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    88 Answers
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    75 Answers
    100%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    80 Answers
    96%
    Implementation went as expected
    25 Answers
    Best Alternatives
    CanvaWistia
    Small Businesses
    GIMP
    Score8 out of 10
    Vyond
    Score8.4 out of 10
    Medium-sized Companies
    Adobe Illustrator
    Score9.4 out of 10
    Vyond
    Score8.4 out of 10
    Enterprises
    Adobe PhotoShop
    Score9.2 out of 10
    Vyond
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CanvaWistia
    Likelihood to Recommend
    9.4
    (176 ratings)
    9.5
    (73 ratings)
    Likelihood to Renew
    8.0
    (7 ratings)
    10.0
    (10 ratings)
    Usability
    9.4
    (16 ratings)
    9.0
    (15 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    Support Rating
    6.9
    (15 ratings)
    10.0
    (11 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (11 ratings)
    Product Scalability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    CanvaWistia
    Likelihood to Recommend
    Canva
    They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.
    Read full review
    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
    Read full review
    Pros
    Canva
    • It helps you find the right design and helps you start with the right template
    • It helps in creating for all platforms, basically you need to create the design only once and Canva takes care of the rest by resizing the design for whichever platform you want to publish it to.
    • It also comes with a content planner which is extremely helpful for obvious reasons. It relieves you from the hassle of posting when the right time hits.
    • There's a Brand feature which is also extremely fascinating as it helps you store all your brand information (even color) at the same place.
    Read full review
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    Cons
    Canva
    • I have a hard time coming up with any improvements, perhaps increase the number of free elements to use in design.
    • Maybe, Canva should check if you start editing a previous document to see if you want to change the current design or create a new one as a clone of the current document (design).
    • I'm sorry, I really can't think of a 3rd. Overall, I really like working in Canva.
    Incentivized
    Read full review
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
    Read full review
    Likelihood to Renew
    Canva
    The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
    Incentivized
    Read full review
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
    Read full review
    Usability
    Canva
    It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
    Incentivized
    Read full review
    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
    Read full review
    Reliability and Availability
    Canva
    I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
    Incentivized
    Read full review
    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
    Read full review
    Performance
    Canva
    I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
    Incentivized
    Read full review
    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
    Read full review
    Support Rating
    Canva
    Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
    Read full review
    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
    Read full review
    Implementation Rating
    Canva
    Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
    Incentivized
    Read full review
    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
    Read full review
    Alternatives Considered
    Canva
    Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
    Read full review
    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
    Read full review
    Scalability
    Canva
    Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
    Incentivized
    Read full review
    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
    Read full review
    Return on Investment
    Canva
    • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
    • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
    • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
    Incentivized
    Read full review
    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
    Read full review
    ScreenShots

    Wistia Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot