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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Chartbeat

    Score9.2 out of 10
    N/AChartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.N/A

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
    Pricing
    ChartbeatLooker
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ChartbeatLooker
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsChartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.Must contact sales team for pricing.
    More Pricing Information
    Community Pulse
    ChartbeatLooker
    Considered Both Products
    Chartbeat, Inc.
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    47 Answers
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    21 Answers
    99%
    Delivers good value for the price
    75 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    46 Answers
    100%
    Happy with the feature set
    87 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    20 Answers
    98%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    24 Answers
    97%
    Implementation went as expected
    69 Answers
    Features
    ChartbeatLooker
    Web Analytics
    Comparison of Web Analytics features of Chartbeat and Looker
    Feature
    Chartbeat
    7.8
    15 Ratings
    4% below category average
    Looker
    -
    Ratings
    Lead Conversion Tracking6.15 Ratings00 Ratings
    Bounce Rate Measurement6.89 Ratings00 Ratings
    Device and Browser Reporting7.714 Ratings00 Ratings
    Pageview Tracking8.913 Ratings00 Ratings
    Event Tracking8.58 Ratings00 Ratings
    Reporting in real-time9.414 Ratings00 Ratings
    Referral Source Tracking8.414 Ratings00 Ratings
    Customizable Dashboards6.712 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Chartbeat and Looker
    Feature
    Chartbeat
    -
    Ratings
    Looker
    7.4
    134 Ratings
    10% below category average
    Pixel Perfect reports00 Ratings6.5110 Ratings
    Customizable dashboards00 Ratings8.2133 Ratings
    Report Formatting Templates00 Ratings7.5115 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Chartbeat and Looker
    Feature
    Chartbeat
    -
    Ratings
    Looker
    6.8
    132 Ratings
    16% below category average
    Drill-down analysis00 Ratings6.3128 Ratings
    Formatting capabilities00 Ratings6.6130 Ratings
    Integration with R or other statistical packages00 Ratings5.655 Ratings
    Report sharing and collaboration00 Ratings8.8131 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Chartbeat and Looker
    Feature
    Chartbeat
    -
    Ratings
    Looker
    7.9
    128 Ratings
    4% below category average
    Publish to Web00 Ratings7.7105 Ratings
    Publish to PDF00 Ratings7.8113 Ratings
    Report Versioning00 Ratings7.984 Ratings
    Report Delivery Scheduling00 Ratings8.2110 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Chartbeat and Looker
    Feature
    Chartbeat
    -
    Ratings
    Looker
    6.6
    128 Ratings
    19% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.7124 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.5110 Ratings
    Predictive Analytics00 Ratings4.66 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Chartbeat and Looker
    Feature
    Chartbeat
    -
    Ratings
    Looker
    7.3
    128 Ratings
    15% below category average
    Multi-User Support (named login)00 Ratings7.5120 Ratings
    Role-Based Security Model00 Ratings7.2105 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.2122 Ratings
    Report-Level Access Control00 Ratings7.360 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Chartbeat and Looker
    Feature
    Chartbeat
    -
    Ratings
    Looker
    5.2
    95 Ratings
    39% below category average
    Responsive Design for Web Access00 Ratings4.991 Ratings
    Mobile Application00 Ratings5.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.885 Ratings
    Best Alternatives
    ChartbeatLooker
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Alexa Internet (discontinued)
    Score7.9 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ChartbeatLooker
    Likelihood to Recommend
    10.0
    (69 ratings)
    8.0
    (134 ratings)
    Likelihood to Renew
    9.9
    (9 ratings)
    9.2
    (8 ratings)
    Usability
    10.0
    (60 ratings)
    8.8
    (12 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    8.1
    (10 ratings)
    8.8
    (14 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    7.3
    (51 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ChartbeatLooker
    Likelihood to Recommend
    Chartbeat, Inc.
    The main point of benefit is the realtime data. This is vital to our team as we are publishing a lot of content per day, so we have a busy homepage to manage and it's important to know which content is performing well. We also like to get an understanding as quickly as possible - which Chartbeat offers - of where traffic is coming from. Often we will see an example where a page is getting high traffic from Google, for example, and we know that might not need to be placed so prominently on the homepage because the traffic is arriving to us externally anyway. Without that depth of understanding what is performing best and why - updated immediately, unlike in Google Analytics now - our homepage would not be as well optimised for users coming to us direct
    Incentivized
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    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
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    Pros
    Chartbeat, Inc.
    • Provides easy at-a-glance look at what people are reading right now
    • Heads-up Display allows you to make sure the homepage is showing the content people want to read
    • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
    Read full review
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
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    Cons
    Chartbeat, Inc.
    • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
    • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
    • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
    Incentivized
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    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
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    Likelihood to Renew
    Chartbeat, Inc.
    I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
    Read full review
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    Usability
    Chartbeat, Inc.
    I am able to "set it and forget it," keeping it up on my monitor for either constant checking or just keeping an eye on the numbers during the day. I'm also able to keep track of what times are perfect to post a story and which stories rack up the most traffic.
    Incentivized
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    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    Reliability and Availability
    Chartbeat, Inc.
    No answers on this topic
    Google
    No objections
    Incentivized
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    Performance
    Chartbeat, Inc.
    No answers on this topic
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    Support Rating
    Chartbeat, Inc.
    I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
    Incentivized
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    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    Implementation Rating
    Chartbeat, Inc.
    No answers on this topic
    Google
    Very satisfied, easy to implement
    Incentivized
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    Alternatives Considered
    Chartbeat, Inc.
    Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is the key to using a software daily (which is absolutely the point in the content world).
    Incentivized
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    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
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    Contract Terms and Pricing Model
    Chartbeat, Inc.
    No answers on this topic
    Google
    Perfect price to performance
    Incentivized
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    Return on Investment
    Chartbeat, Inc.
    • It has helped us save time in report generation and performance analysis.
    • By helping us evaluate our contributors, we're able to get our money's worth.
    • Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.
    Incentivized
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    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    ScreenShots

    Chartbeat Screenshots

    Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Tracks conversion metrics and insights.

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.