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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cirrus Insight

    Score8.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly. Customize Your Salesforce Workflow in Gmail. Add Google Contacts to Salesforce. Salesforce Tasks Integration. Salesforce Templates Integrated with Gmail.

    $15

    per month

    Owler

    Score9.7 out of 10
    N/AOwler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

    $8.25

    per month

    Pricing
    Cirrus InsightOwler
    Editions & Modules
    Starter
    $27
    per user/month
    Closer
    $45
    per user/month
    Rainmaker
    $72
    per user/month
    Plus (personal use)
    $99
    per year
    Pro
    $420
    per year
    Teams
    Contact Sales
    Offerings
    Pricing Offerings
    Cirrus InsightOwler
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$500 per installationNo setup fee
    Additional DetailsPricing based on annual billing.—
    More Pricing Information
    Community Pulse
    Cirrus InsightOwler
    Considered Both Products
    Cirrus Insight
    No answer on this topic
    Meltwater
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Cirrus InsightOwler
    Prospecting
    Comparison of Prospecting features of Cirrus Insight and Owler
    Feature
    Cirrus Insight
    -
    Ratings
    Owler
    7.1
    16 Ratings
    8% below category average
    Advanced search00 Ratings8.716 Ratings
    Identification of new leads00 Ratings6.114 Ratings
    List quality00 Ratings6.114 Ratings
    List upload/download00 Ratings6.09 Ratings
    Ideal customer targeting00 Ratings7.012 Ratings
    Load time/data access00 Ratings8.713 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cirrus Insight and Owler
    Feature
    Cirrus Insight
    -
    Ratings
    Owler
    7.9
    16 Ratings
    2% above category average
    Contact information00 Ratings7.910 Ratings
    Company information00 Ratings7.916 Ratings
    Industry information00 Ratings7.915 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cirrus Insight and Owler
    Feature
    Cirrus Insight
    -
    Ratings
    Owler
    6.2
    15 Ratings
    18% below category average
    Lead qualification process00 Ratings5.311 Ratings
    Smart lists and recommendations00 Ratings5.09 Ratings
    Salesforce integration00 Ratings5.06 Ratings
    Company/business profiles00 Ratings5.314 Ratings
    Alerts and reminders00 Ratings7.010 Ratings
    Data hygiene00 Ratings7.012 Ratings
    Automatic data refresh00 Ratings7.010 Ratings
    Tags00 Ratings7.08 Ratings
    Filters and segmentation00 Ratings7.011 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cirrus Insight and Owler
    Feature
    Cirrus Insight
    -
    Ratings
    Owler
    7.9
    5 Ratings
    6% above category average
    Sales email templates00 Ratings7.05 Ratings
    Append emails to records00 Ratings8.84 Ratings
    Best Alternatives
    Cirrus InsightOwler
    Small Businesses
    Mailtrack
    Score9.7 out of 10
    Clay
    Score9.3 out of 10
    Medium-sized Companies
    Mailtrack
    Score9.7 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    No answers on this topic
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cirrus InsightOwler
    Likelihood to Recommend
    9.9
    (23 ratings)
    9.7
    (18 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (2 ratings)
    9.0
    (4 ratings)
    Availability
    9.1
    (1 ratings)
    7.0
    (1 ratings)
    Performance
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    4.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Cirrus InsightOwler
    Likelihood to Recommend
    Cirrus Insight
    For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).
    Incentivized
    Read full review
    Meltwater
    This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
    Read full review
    Pros
    Cirrus Insight
    • Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
    • Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
    • Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
    • If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.
    Incentivized
    Read full review
    Meltwater
    • Owler enables the user to quickly find the data and information that he or she needs.
    • I appreciate the customizable dashboard where you can set alerts and track companies you select.
    • The latest news regarding the funding rounds of startup companies is especially helpful.
    • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
    Incentivized
    Read full review
    Cons
    Cirrus Insight
    • Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
    • Doesn't always find an opportunity, even though I know it's in our Salesforce system.
    • Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.
    Incentivized
    Read full review
    Meltwater
    • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
    • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
    • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
    • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
    • They need to maintain the database in aperiodic manner with precise information
    Incentivized
    Read full review
    Likelihood to Renew
    Cirrus Insight
    It is the best google to salesforce integration on the market. support is incredibly responsive and very helpful. They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market
    Read full review
    Meltwater
    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Read full review
    Usability
    Cirrus Insight
    Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar. It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set. It's point and click.
    Read full review
    Meltwater
    I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
    Incentivized
    Read full review
    Reliability and Availability
    Cirrus Insight
    Haven't had a down issue in the almost 2 years I've been using the product. Support is also super responsive.
    Read full review
    Meltwater
    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
    Read full review
    Performance
    Cirrus Insight
    Pulls in salesforce data very quickly, and syncs very quickly.
    Read full review
    Meltwater
    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Read full review
    Support Rating
    Cirrus Insight
    No answers on this topic
    Meltwater
    Problems have been closed quickly and professionally.
    Read full review
    Implementation Rating
    Cirrus Insight
    The plugin is installed inside your internet browser as an extension/add-on. It can be found in most add on stores and is easy to install. Usually just a few clicks. It handles authorization for you once you sign in, and then takes care of all the rest. It couldn't be easier to get working right out of the box. You're up in running in less than 5 minutes.
    Read full review
    Meltwater
    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Read full review
    Alternatives Considered
    Cirrus Insight
    Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be
    Incentivized
    Read full review
    Meltwater
    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Incentivized
    Read full review
    Return on Investment
    Cirrus Insight
    • Customer data is paramount and Cirrus Insight supports optimal data integrity.
    • Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
    • Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.
    Incentivized
    Read full review
    Meltwater
    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Incentivized
    Read full review
    ScreenShots

    Cirrus Insight Screenshots

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