What users are saying about
Cision Communications Cloud
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Top Rated
458 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 458 reviews and ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 10 reviews and ratings
Attribute Ratings
- Coveragebook is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

8.4
Cision Communications Cloud
84%
277 Ratings
9.5
Coveragebook
95%
5 Ratings
Likelihood to Renew

7.1
Cision Communications Cloud
71%
17 Ratings
Coveragebook
N/A
0 Ratings
Usability

7.0
Cision Communications Cloud
70%
53 Ratings
Coveragebook
N/A
0 Ratings
Availability

9.1
Cision Communications Cloud
91%
3 Ratings
Coveragebook
N/A
0 Ratings
Performance

9.1
Cision Communications Cloud
91%
3 Ratings
Coveragebook
N/A
0 Ratings
Support Rating

8.9
Cision Communications Cloud
89%
321 Ratings
10.0
Coveragebook
100%
3 Ratings
Online Training

8.0
Cision Communications Cloud
80%
3 Ratings
Coveragebook
N/A
0 Ratings
Implementation Rating

10.0
Cision Communications Cloud
100%
7 Ratings
Coveragebook
N/A
0 Ratings
Product Scalability

7.3
Cision Communications Cloud
73%
1 Rating
Coveragebook
N/A
0 Ratings
Likelihood to Recommend
Cision Communications Cloud
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
CEO (Chief Executive Officer)
DriveItAway IncAutomotive, 11-50 employees
Coveragebook
Coveragebook is very well suited to preparing client reports. Links make it easy for clients to share the coverage within their companies by forwarding a link. The PDF reports also look great. There is an option to provide all the pages of a piece of coverage, or just the first, which is nice when a client is on one page of a multi-page article or product roundup. This way they don't have lots of extra pages that don't feature their product or brand.
Editorial Director
Longren & ParksPublic Relations & Communications, 1-10 employees
Pros
Cision Communications Cloud
- Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
- The media tracking offers the ability to find relevant placements across the entire country.
- The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
- The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
Managing Director, Public Relations
Point Park UniversityHigher Education, 501-1000 employees
Coveragebook
- Makes a presentable looking PDF of media coverage
- Allows users to edit and add information like coverage impressions as needed
- Enables you to customize your report (including all pages of coverage, just the first page, uploading your own screenshot, editing metrics, adding client logo, etc.)
Account Director
Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees
Cons
Cision Communications Cloud
- In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
- Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
- After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
Public Relations Manager
MeyocksPublic Relations & Communications, 51-200 employees
Coveragebook
- The design template is relatively standard and doesn't leave much room for change.
- The Coveragebook team is still working on how to improve the social share reporting function.

Verified User
Manager in Marketing
Higher Education Company, 1001-5000 employeesPricing Details
Cision Communications Cloud
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Coveragebook
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cision Communications Cloud
Cision Communications Cloud 7.1
Based on 17 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Vice President
NewmanPRPublic Relations and Communications, 1-10 employees
Coveragebook
No score
No answers yet
No answers on this topic
Usability
Cision Communications Cloud
Cision Communications Cloud 7.0
Based on 53 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Manager, Public Relations
Kawasaki Motors Corp., U.S.A.Consumer Goods, 201-500 employees
Coveragebook
No score
No answers yet
No answers on this topic
Reliability and Availability
Cision Communications Cloud
Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.

Verified User
Professional in Other
Public Relations & Communications Company, 1-10 employeesCoveragebook
No score
No answers yet
No answers on this topic
Performance
Cision Communications Cloud
Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Founder and Principal
Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees
Coveragebook
No score
No answers yet
No answers on this topic
Support Rating
Cision Communications Cloud
Cision Communications Cloud 8.9
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employeesCoveragebook
Coveragebook 10.0
Based on 3 answers
I have had a few questions while using Coveragebook, some of which were answered in the FAQs, but others were not. I emailed customer support and had responses within one business day. (I'm in California and Coveragebook is in the UK, I believe.) All questions were answered to my satisfaction quickly.
Editorial Director
Longren & ParksPublic Relations & Communications, 1-10 employees
Online Training
Cision Communications Cloud
Cision Communications Cloud 8.0
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Public Relations Manager, Florida Region
ComcastTelecommunications, 10,001+ employees
Coveragebook
No score
No answers yet
No answers on this topic
Implementation Rating
Cision Communications Cloud
Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Founder and Principal
Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees
Coveragebook
No score
No answers yet
No answers on this topic
Alternatives Considered
Cision Communications Cloud
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
Content Strategist
Willow MarketingMarketing & Advertising, 11-50 employees
Coveragebook
We used to build coverage reports from scratch in PPT or send coverage links or PDFs of each piece of news to clients. Coveragebook is the first formal media coverage platform that we have used, and it suits all of our needs. It helps us save time, create great-looking reports, and present clients with detailed data about their media coverage.
Account Director
Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees
Scalability
Cision Communications Cloud
Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.

Verified User
Professional in Other
Public Relations & Communications Company, 1-10 employeesCoveragebook
No score
No answers yet
No answers on this topic
Return on Investment
Cision Communications Cloud
- Cision has a net positive impact on time savings for staff so we can be quicker to market
- Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
- Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Vice President, Marketing Communications
rEvolutionMarketing and Advertising, 51-200 employees
Coveragebook
- Quick and efficient tool to visually show the articles/webpages our company is mentioned in with high-level data for each site.
Marketing Administrative Assistant
Gardener's Supply CompanyRetail, 201-500 employees