Cision Communications Cloud vs Coveragebook | TrustRadius

What users are saying about

Score 8.1 out of 10

Based on 442 reviews and ratings

Score 10 out of 10

Based on 7 reviews and ratings

Pros

Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.

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Content Strategist

Willow MarketingMarketing & Advertising, 11-50 employees

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Coveragebook helps me build my monthly reports quickly by adding in the article and photo by me simply adding the link.
I can combine multiple monthly reports into a larger quarterly report or annual report.
The tool tracks social shares and creates a page at the top of the report with this helpful information as well as adding it to individual article pages.
I love that I can share the Coveragebook via a link with anyone!

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Verified User

Manager in Marketing

Higher Education Company, 1001-5000 employees

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Cons

The social component could be upgraded to more accurately collect metrics on ephemeral content.
Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.

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Verified User

Employee in Marketing

Higher Education Company, 5001-10,000 employees

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Some screen grabs are pop up ads.
There isn’t a way to import any stats for print coverage that you can upload as PDF. Would be helpful to be able to put in a magazine and get the circulation/readership.
I would absolutely love to be able to link this with our media mention platform so URLS get pulled in automatically.

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Marketing Administrative Assistant

Gardener's Supply CompanyRetail, 201-500 employees

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Likelihood to Renew

Cision Communications Cloud 8.5

Based on 15 answers

While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.

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Vice President

NewmanPRPublic Relations and Communications, 1-10 employees

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No score

No answers yet

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Usability

Cision Communications Cloud 7.7

Based on 51 answers

The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

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Manager, Public Relations

Kawasaki Motors Corp., U.S.A.Consumer Goods, 201-500 employees

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No score

No answers yet

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Reliability and Availability

Cision Communications Cloud 9.1

Based on 3 answers

Easily accessible 24/7.

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Verified User

Professional in Other

Public Relations & Communications Company, 1-10 employees

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No score

No answers yet

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Performance

Cision Communications Cloud 9.1

Based on 3 answers

Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute

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Founder and Principal

Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees

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No score

No answers yet

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Support Rating

Cision Communications Cloud 8.3

Based on 320 answers

For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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Coveragebook 10.0

Based on 2 answers

Coveragebook is incredibly easy to use--so easy to use that we've never run into any issues that required additional support from the Coveragebook team. In the event that there is an issue, they have a detailed help section on the website with answers to FAQs to assist professionals at every step of the process.

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Account Director

Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees

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Online Training

Cision Communications Cloud 8.2

Based on 3 answers

The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.

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Public Relations Manager, Florida Region

ComcastTelecommunications, 10,001+ employees

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No score

No answers yet

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Implementation Rating

Cision Communications Cloud 10.0

Based on 7 answers

There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).

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Founder and Principal

Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees

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No score

No answers yet

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Alternatives Considered

We selected Cision Communications Cloud (TrendKite)* because we liked its advanced analytics and visualization and the ability to find individual journalists' interests and target them with specific pitches. We also heard that TrendKite has best in class customer service and support. But we missed the content distribution capabilities of Cision and found configuring TrendKite for our day to day and ongoing use challenging.

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Verified User

Program Manager in Marketing

Higher Education Company, 1001-5000 employees

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We used to build coverage reports from scratch in PPT or send coverage links or PDFs of each piece of news to clients. Coveragebook is the first formal media coverage platform that we have used, and it suits all of our needs. It helps us save time, create great-looking reports, and present clients with detailed data about their media coverage.

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Account Director

Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees

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Scalability

Cision Communications Cloud 7.3

Based on 1 answer

Easy to use, but still room for improvement.

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Verified User

Professional in Other

Public Relations & Communications Company, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

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Return on Investment

Cision has a net positive impact on time savings for staff so we can be quicker to market
Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence

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Vice President, Marketing Communications

rEvolutionMarketing and Advertising, 51-200 employees

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It helps us keep track of the ROI of the public relations work we are doing - very positive impact!

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Executive Director of Communications and Public Information

Aims Community CollegeHigher Education, 501-1000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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