CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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LocaliQ
Score8.6 out of 10
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LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.
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Pricing
Cision Communications Cloud
LocaliQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cision Communications Cloud
LocaliQ
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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LocaliQ offers both self-serve and premium solutions.
LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available).
For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
LocaliQ is well-suited, in our experience, for B2B marketing and, specifically, hyper-targeted and personalized marketing efforts. The geofencing capability is excellent at helping us deliver messages literally to the doorsteps of our target prospects. The proprietary software they use for this targeting is worth the money, and their reps, specifically Nikki Rowell and Sarah Pena, are fantastic and delightful people to work with. The only scenario that was slightly underwhelming was LinkedIn. Their tools don't deliver any additional value to LinkedIn ad campaigns, so it's not worth paying LocaliQ to run these campaigns; we can run them ourselves, which doesn't require much effort. That is just a small downside. We are extremely pleased with LocaliQ and their whole team.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
The media tracking offers the ability to find relevant placements across the entire country.
The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
