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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cision Communications Cloud

    Score8 out of 10
    N/ACIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.N/A

    Tableau Desktop

    Score8.6 out of 10
    N/ATableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.

    $1,380

    per year (purchased via a Creator license)

    Pricing
    Cision Communications CloudTableau Desktop
    Editions & Modules
    No answers on this topic
    Tableau Creator License
    $115
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Cision Communications CloudTableau Desktop
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—All pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.
    More Pricing Information
    Community Pulse
    Cision Communications CloudTableau Desktop
    Considered Both Products
    Cision
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    45 Answers
    93%
    Would buy again
    52 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    32 Answers
    91%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    44 Answers
    98%
    Happy with the feature set
    55 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    37 Answers
    93%
    Lived up to sales and marketing promises
    38 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    100%
    Implementation went as expected
    44 Answers
    Features
    Cision Communications CloudTableau Desktop
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Cision Communications Cloud and Tableau Desktop
    Feature
    Cision Communications Cloud
    -
    Ratings
    Tableau Desktop
    8.5
    175 Ratings
    4% above category average
    Pixel Perfect reports00 Ratings8.0145 Ratings
    Customizable dashboards00 Ratings9.2174 Ratings
    Report Formatting Templates00 Ratings8.1151 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Cision Communications Cloud and Tableau Desktop
    Feature
    Cision Communications Cloud
    -
    Ratings
    Tableau Desktop
    8.5
    172 Ratings
    6% above category average
    Drill-down analysis00 Ratings8.6167 Ratings
    Formatting capabilities00 Ratings8.6170 Ratings
    Integration with R or other statistical packages00 Ratings8.1126 Ratings
    Report sharing and collaboration00 Ratings8.6165 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Cision Communications Cloud and Tableau Desktop
    Feature
    Cision Communications Cloud
    -
    Ratings
    Tableau Desktop
    8.5
    166 Ratings
    3% above category average
    Publish to Web00 Ratings8.1155 Ratings
    Publish to PDF00 Ratings8.2154 Ratings
    Report Versioning00 Ratings8.6120 Ratings
    Report Delivery Scheduling00 Ratings8.6128 Ratings
    Delivery to Remote Servers00 Ratings8.978 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Cision Communications Cloud and Tableau Desktop
    Feature
    Cision Communications Cloud
    -
    Ratings
    Tableau Desktop
    8.4
    164 Ratings
    5% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.7162 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.6156 Ratings
    Predictive Analytics00 Ratings8.7131 Ratings
    Pattern Recognition and Data Mining00 Ratings7.87 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Cision Communications Cloud and Tableau Desktop
    Feature
    Cision Communications Cloud
    -
    Ratings
    Tableau Desktop
    9.1
    149 Ratings
    7% above category average
    Multi-User Support (named login)00 Ratings9.1145 Ratings
    Role-Based Security Model00 Ratings9.1125 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.9136 Ratings
    Report-Level Access Control00 Ratings9.110 Ratings
    Single Sign-On (SSO)00 Ratings9.383 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Cision Communications Cloud and Tableau Desktop
    Feature
    Cision Communications Cloud
    -
    Ratings
    Tableau Desktop
    7.9
    141 Ratings
    2% above category average
    Responsive Design for Web Access00 Ratings8.6130 Ratings
    Mobile Application00 Ratings7.5101 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.5122 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Cision Communications Cloud and Tableau Desktop
    Feature
    Cision Communications Cloud
    -
    Ratings
    Tableau Desktop
    7.7
    67 Ratings
    1% below category average
    REST API00 Ratings8.459 Ratings
    Javascript API00 Ratings7.653 Ratings
    iFrames00 Ratings6.751 Ratings
    Java API00 Ratings8.048 Ratings
    Themeable User Interface (UI)00 Ratings7.154 Ratings
    Customizable Platform (Open Source)00 Ratings8.448 Ratings
    Best Alternatives
    Cision Communications CloudTableau Desktop
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Critical Mention
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cision Communications CloudTableau Desktop
    Likelihood to Recommend
    8.0
    (280 ratings)
    9.1
    (204 ratings)
    Likelihood to Renew
    7.0
    (17 ratings)
    7.5
    (41 ratings)
    Usability
    8.0
    (54 ratings)
    8.4
    (73 ratings)
    Availability
    9.1
    (2 ratings)
    10.0
    (11 ratings)
    Performance
    9.1
    (2 ratings)
    8.0
    (10 ratings)
    Support Rating
    9.0
    (192 ratings)
    1.0
    (57 ratings)
    In-Person Training
    -
    (0 ratings)
    9.4
    (4 ratings)
    Online Training
    8.0
    (3 ratings)
    8.0
    (5 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    8.0
    (34 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.4
    (115 ratings)
    Data Sources
    -
    (0 ratings)
    7.9
    (115 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    7.3
    (1 ratings)
    9.0
    (4 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Cision Communications CloudTableau Desktop
    Likelihood to Recommend
    Cision
    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Incentivized
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    Tableau
    The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
    Incentivized
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    Pros
    Cision
    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Incentivized
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    Tableau
    • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
    • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
    Incentivized
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    Cons
    Cision
    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Incentivized
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    Tableau
    • Pricing should be more user-friendly and usage-driven
    • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
    • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
    Read full review
    Likelihood to Renew
    Cision
    While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
    Incentivized
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    Tableau
    Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
    Incentivized
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    Usability
    Cision
    The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
    Incentivized
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    Tableau
    Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
    Read full review
    Reliability and Availability
    Cision
    Easily accessible 24/7.
    Incentivized
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    Tableau
    When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
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    Performance
    Cision
    Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
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    Tableau
    Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
    Incentivized
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    Support Rating
    Cision
    For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
    Incentivized
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    Tableau
    Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
    Incentivized
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    In-Person Training
    Cision
    No answers on this topic
    Tableau
    It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
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    Online Training
    Cision
    The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
    Incentivized
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    Tableau
    I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
    Incentivized
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    Implementation Rating
    Cision
    There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
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    Tableau
    Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
    Incentivized
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    Alternatives Considered
    Cision
    It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
    Incentivized
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    Tableau
    I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
    Incentivized
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    Scalability
    Cision
    Easy to use, but still room for improvement.
    Incentivized
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    Tableau
    Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
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    Return on Investment
    Cision
    • Cision has a net positive impact on time savings for staff so we can be quicker to market
    • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
    • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
    Incentivized
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    Tableau
    • Tableau was acquired years ago, and has provided good value with the content created.
    • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
    • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
    Incentivized
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    ScreenShots

    Cision Communications Cloud Screenshots

    Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.