What users are saying about
6 Ratings
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Top Rated
1987 Ratings
6 Ratings
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Score 8 out of 100

Mailchimp

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Top Rated
1987 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Clarabridge

The tool is awesome and the survey tool that was demoed for me is truly one that will be a game changer. I've actually been on site with clarabridge and they are awesome and they truly have a bright future in this industry. As HR analytics takes off and continues to grow, they will continue to become a key in how different talent, initiatives, etc., are assessed and can truly get an insight on the voice of employees on many possible initiatives.
Brandon Johnson | TrustRadius Reviewer

Mailchimp

Since with activity tracking tools it is possible to review the movement of certain groups of people online, and thus be able to create marketing plans based on the information collected through such tracking, which would work in the same way as a market study does. If the situation warrants to separate the type of audience you want to reach with the meetings, so that a certain amount of emails is only sent to a specific target to ensure better results in terms of sales completion, and the other is segmented for other campaigns to be carried out and it is easy to identify them at the time of doing so, or simply to discard them. Mailchimp integrates very well with Wordpress through a Mailchimp plug-in for web pages developed within the CMS service, so that it can be used to add contact information forms directly to the web page, in case of not resorting to emails as the main advertising method.
Richard Delgado | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Clarabridge
Mailchimp
8.2
WYSIWYG email editor
Clarabridge
Mailchimp
8.5
Dynamic content
Clarabridge
Mailchimp
7.9
Ability to test dynamic content
Clarabridge
Mailchimp
8.0
Landing pages
Clarabridge
Mailchimp
7.8
A/B testing
Clarabridge
Mailchimp
8.1
Mobile optimization
Clarabridge
Mailchimp
8.5
Email deliverability reporting
Clarabridge
Mailchimp
8.7
List management
Clarabridge
Mailchimp
8.3
Triggered drip sequences
Clarabridge
Mailchimp
8.0

Lead Management

Clarabridge
Mailchimp
9.2
Lead nurturing
Clarabridge
Mailchimp
6.7
Lead scoring and grading
Clarabridge
Mailchimp
10.0
Data quality management
Clarabridge
Mailchimp
10.0
Automated sales alerts and tasks
Clarabridge
Mailchimp
10.0

Campaign Management

Clarabridge
Mailchimp
10.0
Calendaring
Clarabridge
Mailchimp
10.0
Event/webinar marketing
Clarabridge
Mailchimp
10.0

Social Media Marketing

Clarabridge
Mailchimp
10.0
Social sharing and campaigns
Clarabridge
Mailchimp
10.0
Social profile integration
Clarabridge
Mailchimp
10.0

Reporting & Analytics

Clarabridge
Mailchimp
7.8
Dashboards
Clarabridge
Mailchimp
7.7
Standard reports
Clarabridge
Mailchimp
8.3
Custom reports
Clarabridge
Mailchimp
7.3

Platform & Infrastructure

Clarabridge
Mailchimp
8.3
API
Clarabridge
Mailchimp
8.9
Role-based workflow & approvals
Clarabridge
Mailchimp
10.0
Customizability
Clarabridge
Mailchimp
6.1
Integration with Salesforce.com
Clarabridge
Mailchimp
8.3
Integration with Microsoft Dynamics CRM
Clarabridge
Mailchimp
8.3
Integration with SugarCRM
Clarabridge
Mailchimp
8.3

Pros

Clarabridge

  • Voice to text functionality is extremely accurate.
  • Alert system for trending topics is very helpful.
  • The natural language processor is easy to tune to brand specific nuances.
Gino Abbate III, MBA | TrustRadius Reviewer

Mailchimp

  • I love how Mailchimp provides me with a very modern and streamlined design for all my ad campaigns. Mailchimp allows me to add a variety of templates, as it allows me to add drag-and-drop templates and also allows me to place classic templates. The colors and designs of the templates are unmatched and outperform all types of competition.
  • The reports that Mailchimp offers me are really complete, despite the fact that the reports look very boring, I consider that they contain the information necessary to understand the performance generated by one or more advertising campaigns.
  • It has an excellent integration with social networks such as: Facebook, Instagram. Currently, we use Mailchimp with integration in these two social networks and we have had a great result as we have managed to expand the delivery of our campaigns.
Sasha Brito | TrustRadius Reviewer

Cons

Clarabridge

  • Not that they are not awesome but things could constantly improve on the NLP for sarcasm based comments ( I know it is a machine and this is hard but It is one of my only frustrations)
Brandon Johnson | TrustRadius Reviewer

Mailchimp

  • One of the negative reviews that I must mention about MailChimp is the fact that the free trial it offers is quite limited. Currently this free trial does not allow users to create follow-up messages to contacts, this means that it is impossible for automated messages to be created that work through the actions of each client. I would like this free trial to be more complete and allow that function to be performed, as this would capture the attention of new users and allow them to fully test the platform.
  • On some occasions we have had problems with MailChimp's anti-spam system. When we send public campaigns through our social networks, sometimes we receive false accesses to our campaigns by bots or malicious people, which directly affects the impact or traffic that we can collect in a campaign. I wish I could have a better anti-spam system to protect me from this.
Carmen Rodriguez | TrustRadius Reviewer

Likelihood to Renew

Clarabridge

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Clarabridge

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.6
Based on 229 answers
I gave 9 out of 10 to Mailchimp because Mailchimp is one of the best platforms for basic to medium Email marketing business and as well as they provide the very best deliverability ratio than other platforms. Mailchimp's price is quite higher but their features are pretty good and very effective for email marketing business and for CRM as compare to their price plans.
Preet Chovatiya | TrustRadius Reviewer

Reliability and Availability

Clarabridge

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Clarabridge

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Clarabridge

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Clarabridge

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Clarabridge

Clarabridge's support team is better than anyone else in the industry.
Gino Abbate III, MBA | TrustRadius Reviewer

Mailchimp

As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. It is far better than Pardot, but, once you need more a more robust, enterprise email marketing tool, I tend to recommend HubSpot Marketing Hub.
Anonymous | TrustRadius Reviewer

Scalability

Clarabridge

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Clarabridge

  • Well, due to the organization not truly pushing it for its value, we have struggled on this. We have seen great insight into certain projects when trying to improve certain processes or management structure and seeing the decline in those categories for term reasons/explanations but that does not truly say that the problem is fixed. You could draw a parallel but living in assumptions can cause more issues.
Brandon Johnson | TrustRadius Reviewer

Mailchimp

  • Grown our subscriber lists for emails and social media.
  • Increased donations, both regular and one-time gifts.
  • Allowed us to maintain a list of active and interested supporters. The emails that we get to send are exciting and inviting and our readers have high engagement rates.
  • Ability to send quarterly staff emails to keep us united as a team.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Clarabridge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Clarabridge
10.0
Mailchimp
8.5

Likelihood to Renew

Clarabridge
Mailchimp
9.4

Usability

Clarabridge
Mailchimp
8.6

Reliability and Availability

Clarabridge
Mailchimp
10.0

Performance

Clarabridge
Mailchimp
10.0

Support Rating

Clarabridge
Mailchimp
10.0

Implementation Rating

Clarabridge
Mailchimp
8.8

Scalability

Clarabridge
Mailchimp
9.3

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