Likelihood to Recommend Nielsens account managers are amazing. I could brag about my account rep forever. Get onsight training, it helps the process start at lightspeed. Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great. Read full review Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
Read full review Pros Segmentation. Media targeting and buying. Behavioral research. Purchasing behaviors. Read full review Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to. Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative. Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system. Read full review Cons I would like better projections for micromarkets, such as non US Census metro areas. Organic segmentation can be very time consuming, but it always is. Read full review Speed - it can be quite slow at times. Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list. Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user. Read full review Likelihood to Renew It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Read full review The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
Read full review Usability Straight forward
Read full review Support Rating Great customer service and support team.
Read full review Alternatives Considered ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future.
ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to
ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
Read full review Return on Investment Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do. Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments. It has helped support expansion into a new market for our health insurance products. We are able to design products based on the populations needs and behaviors rather than what someone heard. We were also able to map risky health behaviors across our service area and target the unhealthy by zip code. Read full review After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact. After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads. After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative. Read full review ScreenShots DiscoverOrg (discontinued) Screenshots