1 Rating
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Score 10 out of 100
Top Rated
270 Ratings
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Score 7.4 out of 100

Feature Set Ratings

    Prospecting

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.1

    DiscoverOrg (discontinued)

    81%
    DiscoverOrg (discontinued) ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    8.5
    85%
    105 Ratings

    Identification of new leads

    N/A
    0 Ratings
    8.2
    82%
    102 Ratings

    List quality

    N/A
    0 Ratings
    7.8
    78%
    105 Ratings

    List upload/download

    N/A
    0 Ratings
    8.2
    82%
    99 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    7.3
    73%
    101 Ratings

    Load time/data access

    N/A
    0 Ratings
    8.4
    84%
    104 Ratings

    Sales Intelligence Data Standards

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.0

    DiscoverOrg (discontinued)

    80%
    DiscoverOrg (discontinued) ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    8.4
    84%
    104 Ratings

    Company information

    N/A
    0 Ratings
    8.1
    81%
    104 Ratings

    Industry information

    N/A
    0 Ratings
    7.7
    77%
    102 Ratings

    Data Augmentation & Lead Qualification

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    7.8

    DiscoverOrg (discontinued)

    78%
    DiscoverOrg (discontinued) ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    6.6
    66%
    82 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    7.1
    71%
    86 Ratings

    Salesforce integration

    N/A
    0 Ratings
    8.9
    89%
    90 Ratings

    Company/business profiles

    N/A
    0 Ratings
    7.9
    79%
    102 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    7.7
    77%
    88 Ratings

    Data hygiene

    N/A
    0 Ratings
    7.8
    78%
    100 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    8.0
    80%
    89 Ratings

    Tags

    N/A
    0 Ratings
    7.6
    76%
    77 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    8.2
    82%
    94 Ratings

    Sales Intelligence Email Features

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    5.6

    DiscoverOrg (discontinued)

    56%
    DiscoverOrg (discontinued) ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    5.5
    55%
    39 Ratings

    Append emails to records

    N/A
    0 Ratings
    5.7
    57%
    42 Ratings

    Attribute Ratings

    • Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    8.1

    DiscoverOrg (discontinued)

    81%
    107 Ratings

    Likelihood to Renew

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    7.0

    DiscoverOrg (discontinued)

    70%
    2 Ratings

    Usability

    Claritas PRIZM Premier

    N/A
    0 Ratings
    9.0

    DiscoverOrg (discontinued)

    90%
    1 Rating

    Support Rating

    Claritas PRIZM Premier

    N/A
    0 Ratings
    9.0

    DiscoverOrg (discontinued)

    90%
    2 Ratings

    Likelihood to Recommend

    Claritas

    • Nielsens account managers are amazing. I could brag about my account rep forever.
    • Get onsight training, it helps the process start at lightspeed.
    • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
    Read full review

    Discontinued Products

    Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
    Read full review

    Pros

    Claritas

    • Segmentation.
    • Media targeting and buying.
    • Behavioral research.
    • Purchasing behaviors.
    Read full review

    Discontinued Products

    • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
    • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
    • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
    Read full review

    Cons

    Claritas

    • I would like better projections for micromarkets, such as non US Census metro areas.
    • Organic segmentation can be very time consuming, but it always is.
    Read full review

    Discontinued Products

    • Speed - it can be quite slow at times.
    • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
    • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
    Read full review

    Pricing Details

    Claritas PRIZM Premier

    Starting Price

    Editions & Modules

    Claritas PRIZM Premier editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      DiscoverOrg (discontinued)

      Starting Price

      Editions & Modules

      DiscoverOrg (discontinued) editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Claritas

        It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
        Read full review

        Discontinued Products

        The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
        Read full review

        Usability

        Claritas

        No answers on this topic

        Discontinued Products

        Straight forward
        Read full review

        Support Rating

        Claritas

        No answers on this topic

        Discontinued Products

        Great customer service and support team.
        Read full review

        Alternatives Considered

        Claritas

        No answers on this topic

        Discontinued Products

        ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
        Read full review

        Return on Investment

        Claritas

        • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
        • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
        • It has helped support expansion into a new market for our health insurance products.
        • We are able to design products based on the populations needs and behaviors rather than what someone heard.
        • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
        Read full review

        Discontinued Products

        • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
        • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
        • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
        Read full review

        Screenshots

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