Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
RainKing (discontinued)
Score 7.7 out of 10
N/A
RainKing is a sales intelligence software solution offered by RainKing Software.
N/A
Pricing
Clay
RainKing (discontinued)
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
Clay
RainKing (discontinued)
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual pricing.
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More Pricing Information
Community Pulse
Clay
RainKing (discontinued)
Features
Clay
RainKing (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
8.2
94 Ratings
5% above category average
RainKing (discontinued)
8.3
14 Ratings
7% above category average
Advanced search
8.392 Ratings
8.014 Ratings
Identification of new leads
8.287 Ratings
8.914 Ratings
List quality
7.985 Ratings
8.013 Ratings
List upload/download
9.082 Ratings
7.113 Ratings
Ideal customer targeting
8.01 Ratings
8.914 Ratings
Load time/data access
7.687 Ratings
9.014 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
8.3
85 Ratings
6% above category average
RainKing (discontinued)
8.6
15 Ratings
10% above category average
Contact information
8.185 Ratings
8.915 Ratings
Company information
8.684 Ratings
8.115 Ratings
Industry information
8.283 Ratings
9.014 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
8.0
83 Ratings
7% above category average
RainKing (discontinued)
8.4
15 Ratings
12% above category average
Lead qualification process
8.577 Ratings
8.911 Ratings
Smart lists and recommendations
8.01 Ratings
8.012 Ratings
Salesforce integration
8.265 Ratings
8.011 Ratings
Company/business profiles
8.481 Ratings
8.913 Ratings
Data hygiene
8.179 Ratings
8.913 Ratings
Automatic data refresh
7.01 Ratings
8.010 Ratings
Filters and segmentation
8.01 Ratings
8.914 Ratings
Alerts and reminders
00 Ratings
7.18 Ratings
Tags
00 Ratings
9.08 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
Being able to search for companies that are currently evaluating solutions in your space.
The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
When I ran something by accident and I can stop it, it consumes credits
Sometimes I think the integrations are running and digging into the table I realized it stopped running without noticing and it delayed my daily send quota
Positive: is the first time I can do data research this fast and accurate
I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.