Clearbit vs. D&B Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clearbit
Score 8.6 out of 10
N/A
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.
$20,000
Annually
D&B Optimizer
Score 7.7 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Pricing
ClearbitD&B Optimizer
Editions & Modules
All Plans
$20,000.00
Annually
No answers on this topic
Offerings
Pricing Offerings
ClearbitD&B Optimizer
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.
More Pricing Information
Community Pulse
ClearbitD&B Optimizer
Features
ClearbitD&B Optimizer
Prospecting
Comparison of Prospecting features of Product A and Product B
Clearbit
8.5
23 Ratings
8% above category average
D&B Optimizer
5.7
2 Ratings
31% below category average
Advanced search8.821 Ratings3.52 Ratings
Identification of new leads9.020 Ratings5.12 Ratings
List quality8.322 Ratings5.12 Ratings
List upload/download8.020 Ratings8.02 Ratings
Ideal customer targeting8.018 Ratings4.42 Ratings
Load time/data access9.021 Ratings8.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clearbit
9.2
26 Ratings
16% above category average
D&B Optimizer
6.8
2 Ratings
14% below category average
Contact information9.225 Ratings6.92 Ratings
Company information9.226 Ratings6.22 Ratings
Industry information9.226 Ratings7.12 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clearbit
8.3
25 Ratings
9% above category average
D&B Optimizer
6.9
2 Ratings
9% below category average
Lead qualification process8.517 Ratings6.01 Ratings
Smart lists and recommendations8.015 Ratings6.02 Ratings
Salesforce integration9.522 Ratings9.02 Ratings
Company/business profiles9.022 Ratings4.32 Ratings
Alerts and reminders8.312 Ratings00 Ratings
Data hygiene8.022 Ratings8.82 Ratings
Automatic data refresh8.520 Ratings6.22 Ratings
Tags7.513 Ratings00 Ratings
Filters and segmentation7.517 Ratings8.21 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clearbit
8.0
9 Ratings
6% above category average
D&B Optimizer
7.3
1 Ratings
3% below category average
Sales email templates8.09 Ratings00 Ratings
Append emails to records8.09 Ratings7.31 Ratings
Best Alternatives
ClearbitD&B Optimizer
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Lead411
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Score 9.1 out of 10
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Medium-sized Companies
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Score 9.1 out of 10
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Score 9.1 out of 10
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TechTarget Priority Engine
TechTarget Priority Engine
Score 9.5 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
ClearbitD&B Optimizer
Likelihood to Recommend
9.3
(26 ratings)
8.0
(2 ratings)
Likelihood to Renew
8.0
(2 ratings)
-
(0 ratings)
Usability
9.5
(5 ratings)
-
(0 ratings)
Support Rating
6.2
(2 ratings)
-
(0 ratings)
User Testimonials
ClearbitD&B Optimizer
Likelihood to Recommend
Clearbit
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Read full review
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Read full review
Pros
Clearbit
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Read full review
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
Cons
Clearbit
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Read full review
Dun & Bradstreet
  • Sometimes missing records
Read full review
Likelihood to Renew
Clearbit
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
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Dun & Bradstreet
No answers on this topic
Usability
Clearbit
Clearbit is very easy to use. Any new joiner can self-onboard, self-learn in matter of hours, if not minutes. Its integration feature within Hubspot and also with Salesforce makes it easy for marketing team to use it every day. The customer support team is also very responsive and helpful to resolve issues within few days
Read full review
Dun & Bradstreet
No answers on this topic
Support Rating
Clearbit
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
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Dun & Bradstreet
No answers on this topic
Alternatives Considered
Clearbit
When evaluating data enrichment solutions, we compared Clearbit against alternatives like ZoomInfo, InsideView, and D&B Hoovers. Clearbit emerged as our preferred choice for several key reasons:
- Superior API flexibility and integration capabilities, particularly with our existing tech stack - More competitive pricing model compared to enterprise solutions like ZoomInfo
- Higher data accuracy rates, especially for technology companies and digital-first businesses - Better developer documentation and support resources

While competitors like ZoomInfo might offer broader coverage for certain industries, Clearbit's focus on digital-first companies and B2B technology firms aligned perfectly with our target market. The platform's ability to provide real-time enrichment through API calls, combined with its straightforward implementation process, made it the most suitable choice for our specific use case.
Read full review
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
Read full review
Return on Investment
Clearbit
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Read full review
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.