Leading Data Enrichment Platform for Marketing Teams
January 03, 2025

Leading Data Enrichment Platform for Marketing Teams

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Clearbit

We leverage Clearbit's capabilities through two primary implementations in our organization: (1) enhancing and enriching our customer data records directly within Lead and Contact page layouts to provide more comprehensive information about our prospects and customers, and (2) integrating Clearbit's robust data enrichment capabilities with our Google Analytics 4 implementation to gain deeper insights into our website visitors and their behaviors.

Pros

  • Enriches lead and contact records effectively
  • Provides easy access to company information
  • Enhances Google Analytics 4 data quality

Cons

  • Improve data available for enrichment
  • Update database more frequently, as some information is outdated
  • Improved visibility into lead records
  • Company's recent acquisition raises concerns
Clearbit's platform excels in its ease of use, with an intuitive interface that requires minimal training for team members to become proficient. The system's response time is notably fast, delivering enriched data almost instantaneously when queried. One of its strongest attributes is its seamless integration with Salesforce, allowing users to access comprehensive company and contact information directly within their CRM workflows without switching between multiple platforms.
When evaluating data enrichment solutions, we compared Clearbit against alternatives like ZoomInfo, InsideView, and D&B Hoovers. Clearbit emerged as our preferred choice for several key reasons:


- Superior API flexibility and integration capabilities, particularly with our existing tech stack
- More competitive pricing model compared to enterprise solutions like ZoomInfo

- Higher data accuracy rates, especially for technology companies and digital-first businesses
- Better developer documentation and support resources



While competitors like ZoomInfo might offer broader coverage for certain industries, Clearbit's focus on digital-first companies and B2B technology firms aligned perfectly with our target market. The platform's ability to provide real-time enrichment through API calls, combined with its straightforward implementation process, made it the most suitable choice for our specific use case.

Do you think Breeze Intelligence for Hubspot delivers good value for the price?

Yes

Are you happy with Breeze Intelligence for Hubspot's feature set?

Yes

Did Breeze Intelligence for Hubspot live up to sales and marketing promises?

Yes

Did implementation of Breeze Intelligence for Hubspot go as expected?

Yes

Would you buy Breeze Intelligence for Hubspot again?

Yes

The platform stands out for its user-friendly implementation process and intuitive interface, making it remarkably straightforward to get started and integrate into existing workflows. The onboarding experience is streamlined and well-documented, allowing teams to quickly deploy and begin leveraging the platform's capabilities. It delivers comprehensive data enrichment functionality that meets or exceeds industry standards, while maintaining a competitive price point that offers exceptional value compared to similar solutions in the market.

Breeze Intelligence for Hubspot Feature Ratings

Advanced search
6
Identification of new leads
7
List quality
4
List upload/download
3
Ideal customer targeting
3
Load time/data access
7
Contact information
8
Company information
8
Industry information
8
Lead qualification process
5
Smart lists and recommendations
3
Salesforce integration
10
Company/business profiles
7
Alerts and reminders
4
Data hygiene
5
Automatic data refresh
7
Tags
3
Filters and segmentation
3
Sales email templates
3
Append emails to records
3

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