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Breeze Intelligence for Hubspot vs. PFL Direct Mail Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Breeze Intelligence for Hubspot

    Score8.9 out of 10
    N/ABreeze Intelligence for Hubspot, formerly Clearbit, is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.

    $20,000

    Annually

    PFL Direct Mail Platform

    Score9 out of 10
    N/APFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…

    $40,000

    per year

    Pricing
    Breeze Intelligence for HubspotPFL Direct Mail Platform
    Editions & Modules
    All Plans
    $20,000.00
    Annually
    No answers on this topic
    Offerings
    Pricing Offerings
    Breeze Intelligence for HubspotPFL Direct Mail Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$10,000
    Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.—
    More Pricing Information
    Community Pulse
    Breeze Intelligence for HubspotPFL Direct Mail Platform
    Considered Both Products
    HubSpot
    No answer on this topic
    PFL
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    88%
    Would buy again
    28 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    93%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    84%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    81%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    84%
    Implementation went as expected
    21 Answers
    Features
    Breeze Intelligence for HubspotPFL Direct Mail Platform
    Prospecting
    Comparison of Prospecting features of Breeze Intelligence for Hubspot and PFL Direct Mail Platform
    Feature
    Breeze Intelligence for Hubspot
    8.8
    23 Ratings
    13% above category average
    PFL Direct Mail Platform
    -
    Ratings
    Advanced search8.921 Ratings00 Ratings
    Identification of new leads9.120 Ratings00 Ratings
    List quality8.622 Ratings00 Ratings
    List upload/download8.420 Ratings00 Ratings
    Ideal customer targeting8.418 Ratings00 Ratings
    Load time/data access9.121 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Breeze Intelligence for Hubspot and PFL Direct Mail Platform
    Feature
    Breeze Intelligence for Hubspot
    9.3
    26 Ratings
    18% above category average
    PFL Direct Mail Platform
    -
    Ratings
    Contact information9.325 Ratings00 Ratings
    Company information9.326 Ratings00 Ratings
    Industry information9.326 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Breeze Intelligence for Hubspot and PFL Direct Mail Platform
    Feature
    Breeze Intelligence for Hubspot
    8.6
    25 Ratings
    14% above category average
    PFL Direct Mail Platform
    -
    Ratings
    Lead qualification process8.817 Ratings00 Ratings
    Smart lists and recommendations8.415 Ratings00 Ratings
    Salesforce integration9.622 Ratings00 Ratings
    Company/business profiles9.122 Ratings00 Ratings
    Alerts and reminders8.612 Ratings00 Ratings
    Data hygiene8.422 Ratings00 Ratings
    Automatic data refresh8.720 Ratings00 Ratings
    Tags8.013 Ratings00 Ratings
    Filters and segmentation8.017 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Breeze Intelligence for Hubspot and PFL Direct Mail Platform
    Feature
    Breeze Intelligence for Hubspot
    8.4
    9 Ratings
    12% above category average
    PFL Direct Mail Platform
    -
    Ratings
    Sales email templates8.49 Ratings00 Ratings
    Append emails to records8.49 Ratings00 Ratings
    Best Alternatives
    Breeze Intelligence for HubspotPFL Direct Mail Platform
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Sendoso
    Score8.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Sendoso
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Breeze Intelligence for HubspotPFL Direct Mail Platform
    Likelihood to Recommend
    9.3
    (26 ratings)
    9.0
    (33 ratings)
    Likelihood to Renew
    8.0
    (2 ratings)
    7.3
    (1 ratings)
    Usability
    9.5
    (5 ratings)
    7.3
    (1 ratings)
    Support Rating
    6.2
    (2 ratings)
    9.4
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    9.9
    (3 ratings)
    User Testimonials
    Breeze Intelligence for HubspotPFL Direct Mail Platform
    Likelihood to Recommend
    HubSpot
    Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
    Incentivized
    Read full review
    PFL
    The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
    Incentivized
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    Pros
    HubSpot
    • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
    • ClearBit mapping is great because there are 80 fields that map and an API.
    • We can build out our leads and contacts extremely faster because of the simplicity of the program.
    Incentivized
    Read full review
    PFL
    • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
    • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
    • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
    • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
    Incentivized
    Read full review
    Cons
    HubSpot
    • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
    • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
    • Clearbit provides direct dials, but again it's not as accurate as other services.
    Incentivized
    Read full review
    PFL
    • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
    • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
    • We would like to see more support from team members in the post-onboarding process.
    Incentivized
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    Likelihood to Renew
    HubSpot
    The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
    Incentivized
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    PFL
    I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
    Incentivized
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    Usability
    HubSpot
    Clearbit is very easy to use. Any new joiner can self-onboard, self-learn in matter of hours, if not minutes. Its integration feature within Hubspot and also with Salesforce makes it easy for marketing team to use it every day. The customer support team is also very responsive and helpful to resolve issues within few days
    Incentivized
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    PFL
    The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
    Incentivized
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    Support Rating
    HubSpot
    The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
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    PFL
    Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
    Incentivized
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    Alternatives Considered
    HubSpot
    When evaluating data enrichment solutions, we compared Clearbit against alternatives like ZoomInfo, InsideView, and D&B Hoovers. Clearbit emerged as our preferred choice for several key reasons:
    - Superior API flexibility and integration capabilities, particularly with our existing tech stack - More competitive pricing model compared to enterprise solutions like ZoomInfo
    - Higher data accuracy rates, especially for technology companies and digital-first businesses - Better developer documentation and support resources

    While competitors like ZoomInfo might offer broader coverage for certain industries, Clearbit's focus on digital-first companies and B2B technology firms aligned perfectly with our target market. The platform's ability to provide real-time enrichment through API calls, combined with its straightforward implementation process, made it the most suitable choice for our specific use case.
    Incentivized
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    PFL
    JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
    Incentivized
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    Scalability
    HubSpot
    No answers on this topic
    PFL
    It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
    Incentivized
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    Return on Investment
    HubSpot
    • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
    • Works great for large repositories of data, which we have.
    • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
    Incentivized
    Read full review
    PFL
    • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
    Incentivized
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    ScreenShots

    PFL Direct Mail Platform Screenshots

    Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options