Czeck company CleverMaps (formerly CleverAnalytics) offers their eponymous location intelligence platform for market research, competitor analysis, and locating business potential.
N/A
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Pricing
CleverMaps
Hootsuite
Editions & Modules
No answers on this topic
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
CleverMaps
Hootsuite
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Plans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
CleverMaps
Hootsuite
Features
CleverMaps
Hootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
CleverMaps
-
Ratings
Hootsuite
6.7
314 Ratings
13% below category average
Boolean keyword searches
00 Ratings
6.6206 Ratings
Filtering out noise/spam
00 Ratings
6.2218 Ratings
Sentiment analysis
00 Ratings
6.5215 Ratings
Broad channel coverage
00 Ratings
7.7289 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
CleverMaps
-
Ratings
Hootsuite
7.9
434 Ratings
2% below category average
Content planning and scheduling
00 Ratings
8.9433 Ratings
Audience targeting
00 Ratings
7.0295 Ratings
Content optimization
00 Ratings
7.6356 Ratings
Workflow management
00 Ratings
7.9368 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
CleverMaps
-
Ratings
Hootsuite
7.6
350 Ratings
6% below category average
Automated routing and prioritization
00 Ratings
7.3254 Ratings
Customer interaction histories
00 Ratings
7.5272 Ratings
Bulk actions
00 Ratings
7.9302 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
CleverMaps
-
Ratings
Hootsuite
6.9
329 Ratings
11% below category average
Lead generation
00 Ratings
6.6202 Ratings
Content marketing
00 Ratings
7.6296 Ratings
Paid media management
00 Ratings
6.7201 Ratings
Campaigns and promotions
00 Ratings
6.6250 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
CleverMaps
-
Ratings
Hootsuite
8.2
426 Ratings
2% below category average
Twitter
00 Ratings
7.7384 Ratings
Facebook
00 Ratings
8.6409 Ratings
LinkedIn
00 Ratings
8.3356 Ratings
Google+
00 Ratings
8.960 Ratings
Instagram
00 Ratings
8.4363 Ratings
Pinterest
00 Ratings
8.1179 Ratings
YouTube
00 Ratings
7.7169 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
CleverMaps
-
Ratings
Hootsuite
7.8
351 Ratings
1% above category average
Campaign success analytics
00 Ratings
8.0323 Ratings
Real-time tracking
00 Ratings
7.5325 Ratings
Competitor analysis
00 Ratings
7.8225 Ratings
Account management
Comparison of Account management features of Product A and Product B
If you need to characterize the loaded data with statistical parameters, it is preferable to do the analysis previously and only load the results for the software to show them. This does not detract from the software, it is simply impossible to "have the best of everything" in a single application.
Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.
The response of the software to the requirements has been consistently fast. Only in extreme cases where the speed of the internet system present in the site where the tool is being used is extremely slow, we have recorded delays in accessing information.
The software allows the possibility of several people located in different geographic locations, simultaneously accessing the same information, without interfering with each other.
It has made it possible to detect "information gaps" that were thought to be non-existent, and that resulted in expedited decision-making, to try to fill the gap or to find alternative solutions, not initially contemplated.
Reporting. We are able to pull accurate and concise data points on our channels.
Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
It is not functional if it is intended to be used in small mobile screens, since to achieve an adequate visualization of the maps and the side panel, at least one screen the size of a tablet is needed.
There are times when you do not want to show (for reasons of confidentiality or for commercial reasons, for example) all the data that is associated and loaded in the database. So far we have not found a way to load the data in a way that ensures that "sensitive data" is displayed only when desired, and not automatically with the data set in general. The option is possible. Research is continuing on this.
TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
With sincerity, the company has not opted in particular for any of these applications. It has evaluated the benefits and weaknesses of the named applications and other additional ones that are not included in the previous list. As it happens with almost everything in life: there are skills and potentialities of a software that are more applicable in certain fields of work, and for certain characteristics inherent to the data that it handles. Within this same company, there are applications that are more useful for a certain type of data and information and less versatile for others.
More important is the knowledge that must have, about the data and processes involved, the person who has the responsibility of selecting a certain software.
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
It allowed detecting "information gaps" in places where it was not expected that this scenario could occur.
It has made it possible to quickly visualize, locations where, although information existed, this information was relatively old, or of low quality compared to that which can be obtained with the most recent technologies.
The detection of these scenarios improved the level of satisfaction that the company routinely asks of its clients, who stated that they are highly satisfied with the level of knowledge that the company has in relation to information, especially the historical records, that in our field of action is of high importance.
For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.