CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…
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ShippingEasy
Score 8.0 out of 10
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ShippingEasy, an Auctane (formerly Stamps.com) company, offers their cloud-based ecommerce shipping platform, providing full support for USPS, UPS, FedEx and integrating with online marketplaces such as Amazon, eBay, Etsy, Shopify, BigCommerce, WooCommerce, Volusion, and others. ShippingEasy allows automated order tracking with fulfillment data, and inventory levels to populate in real time.
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
ShippingEasy is perfect for a small business that needs the inventory system but doesn't want to pay through the nose. The customer service is excellent - they help you in set up, making changes, and make sure you understand how to use it. They save me time in managing our inventory and save me time when there is a problem - I call and get an answer right away. Plus if there is a system wide problem, which there rarely is, they make announcements and keep us up to date during and after
User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
ShippingEasy makes it very easy to set up shipping rules for various scenarios so that shipping is fairly automated. It really is a click and ship type set up.
ShippingEasy integrates into our BigCommerce platform very well. We very rarely have any issues with ShippingEasy syncing orders and shipping status to BigCommerce and vise versa.
ShippingEasy's marketing service is very easy to use. It makes email campaign design extremely easy and aesthetically pleasing and it also makes automated emails very easy to set up as well.
Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
ShippingEasy customer support is excellent. We rarely have to wait on hold, the reps are knowledgeable, well trained, well spoken, and understand technical issues. They listen carefully to make sure they understand the issue and check if they do not know something. I feel confident that I am getting correct information and rarely have to make more than one phone call to get an issue corrected.
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
ShippingEasy has really had a positive impact overall on our business. It is very simple to use and the flexibility of the shipping rules has more or less automated shipping. So for a small organization like ourselves, it allows us to reduce overhead by not having to have multiple employees to ship.
It also has helped reduce overhead significantly by switching our email marketing from Constant Contact. It is about a 10th of the price and has more functionality. So that was definitely a no-brainer
All in all, ShippingEasy helps us reduce overhead the most in labor. It is extremely easy to use so a lot less of our time is devoted to shipping concerns such as manually entering shipments like before and making sure shipment information is transferred over to BigCommerce, or doing return labels. Everything integrates so well it is essentially automated.
