CleverTap vs UXCam App Analytics

• User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
• Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
• Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.

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• User flow mapping. It shows how users are navigating in the app.
• App crashes
• User session recordings
• Segmentation on devices, OS versions, processors etc

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• It does not have a built-in SMS provider.
• I does not have a built-in email provider
• It gets pricier as you keep piling up data to be stored.

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• No issues with the features offered
• They can improve on transparency of pricing
• Customer support is not that responsive

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• We had a very positive ROI. Because of the re-engagements, we were able to improve the revenue by at least 10% in the first quarter itself
• The user journies helped us understand the gaps and re-build the website that led to higher conversion ratio

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• We can monitor and improve the app crashes. Which lead to better customer experience.
• We can check analyze which are the most used devices and OS by our customer and optimize the fixes around those.
• We can conduct the qualitative user research by viewing the user sessions.

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