ClickDimensions vs. Maropost Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickDimensions
Score 6.9 out of 10
N/A
ClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture.N/A
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$251
per month
Pricing
ClickDimensionsMaropost Marketing Cloud
Editions & Modules
No answers on this topic
Essential
$251
per month 225,000 emails monthly
Professional
$764
per month 225,000 emails monthly
Enterprise
$1,529
per month 225,000 emails monthly
Offerings
Pricing Offerings
ClickDimensionsMaropost Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Community Pulse
ClickDimensionsMaropost Marketing Cloud
Top Pros
Top Cons
Features
ClickDimensionsMaropost Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickDimensions
3.9
10 Ratings
66% below category average
Maropost Marketing Cloud
7.9
8 Ratings
2% below category average
WYSIWYG email editor5.38 Ratings8.95 Ratings
Dynamic content4.010 Ratings8.54 Ratings
Ability to test dynamic content1.410 Ratings6.65 Ratings
Landing pages1.710 Ratings8.53 Ratings
A/B testing3.710 Ratings8.46 Ratings
Mobile optimization1.710 Ratings9.45 Ratings
Email deliverability reporting4.610 Ratings6.98 Ratings
List management6.09 Ratings6.55 Ratings
Triggered drip sequences6.39 Ratings7.06 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ClickDimensions
4.7
10 Ratings
49% below category average
Maropost Marketing Cloud
-
Ratings
Lead nurturing automation7.09 Ratings00 Ratings
Lead scoring and grading5.09 Ratings00 Ratings
Data quality management3.08 Ratings00 Ratings
Automated sales alerts and tasks4.07 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ClickDimensions
2.5
7 Ratings
101% below category average
Maropost Marketing Cloud
-
Ratings
Calendaring4.05 Ratings00 Ratings
Event/webinar marketing1.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ClickDimensions
5.5
3 Ratings
31% below category average
Maropost Marketing Cloud
-
Ratings
Social sharing and campaigns8.03 Ratings00 Ratings
Social profile integration3.13 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickDimensions
2.6
9 Ratings
97% below category average
Maropost Marketing Cloud
8.1
7 Ratings
5% above category average
Dashboards2.09 Ratings6.46 Ratings
Standard reports2.09 Ratings9.64 Ratings
Custom reports3.87 Ratings8.35 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ClickDimensions
4.4
10 Ratings
53% below category average
Maropost Marketing Cloud
-
Ratings
API1.05 Ratings00 Ratings
Role-based workflow & approvals1.05 Ratings00 Ratings
Customizability2.07 Ratings00 Ratings
Integration with Salesforce.com7.02 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.310 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ClickDimensions
-
Ratings
Maropost Marketing Cloud
9.9
2 Ratings
18% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.62 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings9.62 Ratings
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ClickDimensionsMaropost Marketing Cloud
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PFL Direct Mail Platform
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VerticalResponse
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Score 10.0 out of 10
Enterprises
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Score 9.3 out of 10
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User Ratings
ClickDimensionsMaropost Marketing Cloud
Likelihood to Recommend
2.0
(10 ratings)
4.3
(8 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
5.0
(3 ratings)
-
(0 ratings)
Support Rating
1.0
(2 ratings)
2.0
(1 ratings)
User Testimonials
ClickDimensionsMaropost Marketing Cloud
Likelihood to Recommend
ClickDimensions
ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Read full review
Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
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Pros
ClickDimensions
  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
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Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Read full review
Cons
ClickDimensions
  • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
  • Managing customer preferences and subscriptions felt extremely convoluted
  • Interfaces generally not intuitive
  • Reporting was not in the class of competitors
  • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
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Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Read full review
Likelihood to Renew
ClickDimensions
I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
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Maropost
No answers on this topic
Usability
ClickDimensions
I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
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Maropost
No answers on this topic
Support Rating
ClickDimensions
You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
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Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Alternatives Considered
ClickDimensions
Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
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Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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Return on Investment
ClickDimensions
  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
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Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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ScreenShots

ClickDimensions Screenshots

Screenshot of Create email templates inside Dynamics CRM with our drag and drop email editorScreenshot of Collect contact and lead data through web forms and landing pagesScreenshot of Build multi-channel, automated campaigns using an easy drag and drop interfaceScreenshot of View your marketing performance at a glance right inside DynamicsScreenshot of Use reporting to accurately measure your sales and marketing campaigns

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report