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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ClickFunnels

    Score8.3 out of 10
    N/AClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

    $97

    per month

    Ecwid by Lightspeed

    Score10 out of 10
    N/AEcwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…

    $5

    per month

    Pricing
    ClickFunnelsEcwid by Lightspeed
    Editions & Modules
    ClickFunnels
    $97.00
    per month
    ClickFunnels Platinum
    $297.00
    per month
    TwoCommaClubX
    $2497.00
    per month
    Starter
    $5
    per month
    Venture
    $30
    per month
    Business
    $55
    per month
    Unlimited
    $130
    per month
    Offerings
    Pricing Offerings
    ClickFunnelsEcwid by Lightspeed
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—A 16% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    ClickFunnelsEcwid by Lightspeed
    Considered Both Products
    ClickFunnels
    No answer on this topic
    Ecwid
    No answer on this topic
    Key User Insights
    Would buy again
    87%
    Would buy again
    20 Answers
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    82%
    Delivers good value for the price
    18 Answers
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    78%
    Happy with the feature set
    18 Answers
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    19 Answers
    91%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    82%
    Implementation went as expected
    18 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    ClickFunnelsEcwid by Lightspeed
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of ClickFunnels and Ecwid by Lightspeed
    Feature
    ClickFunnels
    1.9
    12 Ratings
    104% below category average
    Ecwid by Lightspeed
    -
    Ratings
    Landing page A/B testing:2.111 Ratings00 Ratings
    Dynamic page text replacement1.77 Ratings00 Ratings
    Real-time analytics dashboard2.012 Ratings00 Ratings
    SEO tools1.810 Ratings00 Ratings
    Optimization recommendations1.78 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of ClickFunnels and Ecwid by Lightspeed
    Feature
    ClickFunnels
    -
    Ratings
    Ecwid by Lightspeed
    10.0
    13 Ratings
    25% above category average
    Product catalog & listings00 Ratings10.013 Ratings
    Product management00 Ratings10.013 Ratings
    Bulk product upload00 Ratings10.06 Ratings
    Branding00 Ratings10.011 Ratings
    Mobile storefront00 Ratings10.011 Ratings
    Product variations00 Ratings10.013 Ratings
    Website integration00 Ratings10.012 Ratings
    Visual customization00 Ratings10.013 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of ClickFunnels and Ecwid by Lightspeed
    Feature
    ClickFunnels
    -
    Ratings
    Ecwid by Lightspeed
    10.0
    12 Ratings
    26% above category average
    Abandoned cart recovery00 Ratings10.011 Ratings
    Checkout user experience00 Ratings10.011 Ratings
    Online Payment System
    Comparison of Online Payment System features of ClickFunnels and Ecwid by Lightspeed
    Feature
    ClickFunnels
    -
    Ratings
    Ecwid by Lightspeed
    10.0
    12 Ratings
    18% above category average
    eCommerce security00 Ratings10.012 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of ClickFunnels and Ecwid by Lightspeed
    Feature
    ClickFunnels
    -
    Ratings
    Ecwid by Lightspeed
    10.0
    11 Ratings
    26% above category average
    Promotions & discounts00 Ratings10.011 Ratings
    Personalized recommendations00 Ratings10.07 Ratings
    SEO00 Ratings10.09 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of ClickFunnels and Ecwid by Lightspeed
    Feature
    ClickFunnels
    -
    Ratings
    Ecwid by Lightspeed
    10.0
    13 Ratings
    22% above category average
    Order processing00 Ratings10.013 Ratings
    Inventory management00 Ratings10.011 Ratings
    Shipping00 Ratings10.012 Ratings
    Custom functionality00 Ratings10.013 Ratings
    Best Alternatives
    ClickFunnelsEcwid by Lightspeed
    Small Businesses
    Instapage
    Score9.8 out of 10
    Shopify Plus
    Score8.9 out of 10
    Medium-sized Companies
    Unbounce
    Score8.3 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    No answers on this topic
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClickFunnelsEcwid by Lightspeed
    Likelihood to Recommend
    7.0
    (33 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    9.6
    (2 ratings)
    Usability
    10.0
    (2 ratings)
    10.0
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    10.0
    (12 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    ClickFunnelsEcwid by Lightspeed
    Likelihood to Recommend
    ClickFunnels
    Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
    Incentivized
    Read full review
    Ecwid
    Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
    Incentivized
    Read full review
    Pros
    ClickFunnels
    • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
    • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
    • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
    Incentivized
    Read full review
    Ecwid
    • Clarity - there has been very little confusion and need to reach out to Customer Support for help
    • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
    • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
    Read full review
    Cons
    ClickFunnels
    • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
    • User navigation - It's not necessarily user intuitive.
    • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
    • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
    Incentivized
    Read full review
    Ecwid
    • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
    • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
    • Expensive customization - if you want to customize anything, it is very expensive
    Read full review
    Likelihood to Renew
    ClickFunnels
    I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
    Incentivized
    Read full review
    Ecwid
    The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
    Incentivized
    Read full review
    Usability
    ClickFunnels
    Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
    Incentivized
    Read full review
    Ecwid
    I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
    Read full review
    Reliability and Availability
    ClickFunnels
    No answers on this topic
    Ecwid
    Always available. Very reliable
    Read full review
    Performance
    ClickFunnels
    No answers on this topic
    Ecwid
    Good overall performance both in desktop and mobile
    Read full review
    Support Rating
    ClickFunnels
    I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
    Incentivized
    Read full review
    Ecwid
    I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
    Read full review
    Implementation Rating
    ClickFunnels
    Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
    Incentivized
    Read full review
    Ecwid
    Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
    Read full review
    Alternatives Considered
    ClickFunnels
    I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
    Incentivized
    Read full review
    Ecwid
    We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
    Incentivized
    Read full review
    Scalability
    ClickFunnels
    No answers on this topic
    Ecwid
    Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
    Read full review
    Return on Investment
    ClickFunnels
    • My clients make more money with it than without it
    • Other builders aren't necessarily better...we've tried and keep coming back to CF
    • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
    Incentivized
    Read full review
    Ecwid
    • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
    • It can be implemented quickly for basic online stores.
    • Once the system is configured, ROI will dramatically go up.
    Incentivized
    Read full review
    ScreenShots

    Ecwid by Lightspeed Screenshots

    Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.