ClickSend vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickSend
Score 7.3 out of 10
N/A
ClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day. ClickSend is designed to power billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging to letters and fax all done via online dashboard or API.
$0.01
Per email for at least 25,000 emails
Iterable
Score 8.5 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Pricing
ClickSendIterable
Editions & Modules
Email
$0.0056
Per email for at least 25,000 emails
SMS
$0.0177
Per text for at least 2,000 texts
No answers on this topic
Offerings
Pricing Offerings
ClickSendIterable
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
ClickSendIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickSend
-
Ratings
Iterable
8.2
59 Ratings
5% above category average
WYSIWYG email editor00 Ratings7.852 Ratings
Dynamic content00 Ratings8.854 Ratings
Ability to test dynamic content00 Ratings6.854 Ratings
A/B testing00 Ratings9.057 Ratings
Mobile optimization00 Ratings7.952 Ratings
Email deliverability reporting00 Ratings7.657 Ratings
List management00 Ratings9.257 Ratings
Triggered drip sequences00 Ratings8.852 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickSend
-
Ratings
Iterable
7.5
58 Ratings
0% above category average
Dashboards00 Ratings7.958 Ratings
Standard reports00 Ratings7.258 Ratings
Custom reports00 Ratings7.451 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ClickSend
-
Ratings
Iterable
7.1
56 Ratings
7% below category average
API00 Ratings6.852 Ratings
Role-based workflow & approvals00 Ratings7.147 Ratings
Customizability00 Ratings7.450 Ratings
Best Alternatives
ClickSendIterable
Small Businesses
OneSignal
OneSignal
Score 9.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickSendIterable
Likelihood to Recommend
8.8
(7 ratings)
9.1
(60 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(2 ratings)
Usability
-
(0 ratings)
9.1
(2 ratings)
Availability
-
(0 ratings)
8.9
(3 ratings)
Performance
-
(0 ratings)
8.5
(3 ratings)
Support Rating
8.0
(1 ratings)
9.1
(3 ratings)
Product Scalability
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
ClickSendIterable
Likelihood to Recommend
ClickSend
ClickSend supports live chats, where instant messaging is done for both formal or informal discussions. Besides, proper management of tasks, from the simplified ones to the complex ones, and every player is well assigned. The option of bar code in this application ensures there is the automation of many tasks and reduces paperwork.
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Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
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Pros
ClickSend
  • You can add list of users just by uploading numbers CSV or by uploading detailed CSV.
  • You can generate quick campaigns just like in email, save templates with URLs, send immediately, or schedule for a certain date and hour. They have analytics, shared, and private numbers. I like that it is super straightforward.
  • You can make automated campaings that will be sent every time a new user joins a list. This you can do with 3rd-party integrations such as your own app or Zapier since ClickSend already has this integration.
  • Super cheap and it's what I like most. You pay for SMS in bulk with really competitive prices. Most SMS companies want to charge by the number of users, and when you have 32,000 active users or +130,000 users it just becomes expensive so ClickSend is the SMS solution.
  • In general, using ClickSend is quick and the learning curve for new users is flat since it's almost the same as an email marketing tool just for SMS and compressed.
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Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
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Cons
ClickSend
  • At times, the length of the text can feel quite short to keep it under a certain price.
  • Links sent through ClickSend are often marked as spam.
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Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
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Likelihood to Renew
ClickSend
No answers on this topic
Iterable
Extremely easy to use, deeply integrated into our infrastructure
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Usability
ClickSend
No answers on this topic
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Reliability and Availability
ClickSend
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
ClickSend
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
ClickSend
In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
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Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
ClickSend
ClickSend is okay but limited in functionality as compared to HighLevel. HighLevel has more functionality and it is at a reasonable price point everyone. Apart from that support are the same for most platform and it is really great to have something that is easy to start using. Most important decision that someone have to make is what they want in these software.
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Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
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Scalability
ClickSend
No answers on this topic
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Return on Investment
ClickSend
  • The ROI is time. More time focused, less time distracted with a mobile device.
  • Early days, however the customer survey and marketing campaigns will hopefully yield results.
  • Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.
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Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
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ScreenShots

ClickSend Screenshots

Screenshot of ClickSend SMS Dashboard

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms