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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Close CRM

    Score7.9 out of 10
    N/AClose.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.

    $19

    per month includes 1 user

    Google Ads

    Score8.4 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Pricing
    Close CRMGoogle Ads
    Editions & Modules
    Solo
    $9
    per month (paid annually) per user
    Essentials
    $35
    per month (paid annually) per user
    Growth
    $99
    per month (paid annually) per user
    Scale
    $139
    per month (paid annually) per user
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    Offerings
    Pricing Offerings
    Close CRMGoogle Ads
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.—
    More Pricing Information
    Community Pulse
    Close CRMGoogle Ads
    Considered Both Products
    Close
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    81%
    Would buy again
    42 Answers
    Delivers good value for the price
    No answers on this topic
    76%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    79%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    69%
    Lived up to sales and marketing promises
    34 Answers
    Implementation went as expected
    No answers on this topic
    70%
    Implementation went as expected
    35 Answers
    Features
    Close CRMGoogle Ads
    Sales Force Automation
    Comparison of Sales Force Automation features of Close CRM and Google Ads
    Feature
    Close CRM
    8.9
    8 Ratings
    13% above category average
    Google Ads
    -
    Ratings
    Customer data management / contact management8.08 Ratings00 Ratings
    Workflow management7.78 Ratings00 Ratings
    Territory management8.01 Ratings00 Ratings
    Opportunity management10.06 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.38 Ratings00 Ratings
    Contract management10.01 Ratings00 Ratings
    Interaction tracking8.38 Ratings00 Ratings
    Channel / partner relationship management9.73 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Close CRM and Google Ads
    Feature
    Close CRM
    8.5
    6 Ratings
    10% above category average
    Google Ads
    -
    Ratings
    Case management8.03 Ratings00 Ratings
    Call center management7.45 Ratings00 Ratings
    Help desk management10.02 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Close CRM and Google Ads
    Feature
    Close CRM
    9.0
    6 Ratings
    15% above category average
    Google Ads
    -
    Ratings
    Lead management8.76 Ratings00 Ratings
    Email marketing9.35 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Close CRM and Google Ads
    Feature
    Close CRM
    7.9
    6 Ratings
    3% above category average
    Google Ads
    -
    Ratings
    Task management8.35 Ratings00 Ratings
    Billing and invoicing management10.01 Ratings00 Ratings
    Reporting5.45 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Close CRM and Google Ads
    Feature
    Close CRM
    7.5
    6 Ratings
    2% below category average
    Google Ads
    -
    Ratings
    Forecasting10.01 Ratings00 Ratings
    Pipeline visualization8.06 Ratings00 Ratings
    Customizable reports4.44 Ratings00 Ratings
    Customization
    Comparison of Customization features of Close CRM and Google Ads
    Feature
    Close CRM
    8.6
    8 Ratings
    12% above category average
    Google Ads
    -
    Ratings
    Custom fields10.07 Ratings00 Ratings
    Custom objects10.02 Ratings00 Ratings
    Scripting environment8.03 Ratings00 Ratings
    API for custom integration6.47 Ratings00 Ratings
    Security
    Comparison of Security features of Close CRM and Google Ads
    Feature
    Close CRM
    8.0
    8 Ratings
    5% below category average
    Google Ads
    -
    Ratings
    Single sign-on capability8.03 Ratings00 Ratings
    Role-based user permissions8.06 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Close CRM and Google Ads
    Feature
    Close CRM
    10.0
    1 Ratings
    28% above category average
    Google Ads
    -
    Ratings
    Social data10.01 Ratings00 Ratings
    Social engagement10.01 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Close CRM and Google Ads
    Feature
    Close CRM
    6.4
    4 Ratings
    16% below category average
    Google Ads
    -
    Ratings
    Marketing automation6.44 Ratings00 Ratings
    Platform
    Comparison of Platform features of Close CRM and Google Ads
    Feature
    Close CRM
    10.0
    1 Ratings
    27% above category average
    Google Ads
    -
    Ratings
    Mobile access10.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Close CRM and Google Ads
    Feature
    Close CRM
    -
    Ratings
    Google Ads
    7.2
    11 Ratings
    10% above category average
    Ad campaign creation00 Ratings7.911 Ratings
    Ad deployment00 Ratings7.510 Ratings
    Display advertising00 Ratings7.410 Ratings
    Ad display and retargeting segmentation00 Ratings7.511 Ratings
    Sequence targeting00 Ratings6.910 Ratings
    Contextual advertising00 Ratings7.210 Ratings
    Social advertising00 Ratings6.35 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Close CRM and Google Ads
    Feature
    Close CRM
    -
    Ratings
    Google Ads
    7.3
    11 Ratings
    6% above category average
    Ad dashboards00 Ratings7.511 Ratings
    Ad performance reports00 Ratings7.911 Ratings
    Ad conversion tracking00 Ratings7.311 Ratings
    Ad attribution reporting00 Ratings7.211 Ratings
    Ad forecasting and optimization00 Ratings6.911 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Close CRM and Google Ads
    Feature
    Close CRM
    -
    Ratings
    Google Ads
    7.9
    10 Ratings
    6% below category average
    Ad bidding00 Ratings7.910 Ratings
    Best Alternatives
    Close CRMGoogle Ads
    Small Businesses
    Salesflare
    Score10 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Close CRMGoogle Ads
    Likelihood to Recommend
    9.3
    (8 ratings)
    8.7
    (126 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (21 ratings)
    Usability
    8.7
    (3 ratings)
    7.7
    (17 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.3
    (3 ratings)
    9.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Close CRMGoogle Ads
    Likelihood to Recommend
    Close
    Excellent software to increase sales and follow up with existing and new customers. Email and SMS handling are really easy for the sales team, managing leads is really great, and Close merges duplicate leads to help our Data Leads avoid repetitive and unnecessary calls. As mentioned in some comments before, must improve in reports, Close is not appropriate to handle or track agents' hours making it necessary to implement additional software to cover this area.
    Incentivized
    Read full review
    Google
    Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
    Incentivized
    Read full review
    Pros
    Close
    • Email sequences. Create and send a sequence of emails until the sequence finishes or the contact replies to your email. You can also pause the sequence manually.
    • Email sync. Syncs in real time with your email account, which is huge.
    • Zapier integration. We've automated a lot of our pipeline management through the Zapier integration. This saves us soooo much time.
    Incentivized
    Read full review
    Google
    • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
    • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
    • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
    Incentivized
    Read full review
    Cons
    Close
    • Make it so one can set the time at which the emails go out.
    • Make it easier to set up my workflow.
    Incentivized
    Read full review
    Google
    • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
    • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
    Incentivized
    Read full review
    Likelihood to Renew
    Close
    No answers on this topic
    Google
    I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
    Incentivized
    Read full review
    Usability
    Close
    It's my favorite CRM to recommend to sales organizations. Robust Telephony options including a Power Dialer, SMS, and Voice Drop, are completely integrated into the CRM. The kicker is you can have "Unlimited" contacts where many platforms charge based on the number of users. This can make a huge difference in monthly billing.
    Incentivized
    Read full review
    Google
    This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.
    Incentivized
    Read full review
    Support Rating
    Close
    I haven't really had the need to use their support, but the only time I had an issue with the platform, the Close team was very attentive and responded in a short span of time. Also they take minimal time to solve issues. The only con here is there is no way to reach out to them apart from email.
    Incentivized
    Read full review
    Google
    We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
    Incentivized
    Read full review
    Online Training
    Close
    No answers on this topic
    Google
    Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
    Read full review
    Alternatives Considered
    Close
    Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable and though it worked, we spend a lot of time managing it. Close was able to solve all our issues and save us hours per week in admin work.
    Incentivized
    Read full review
    Google
    Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
    Incentivized
    Read full review
    Return on Investment
    Close
    • Positive - It's much easier now with Close.io to make sure that no deal falls through the cracks. Therefore helping us recover lost revenue.
    Incentivized
    Read full review
    Google
    • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
    • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
    • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
    Incentivized
    Read full review
    ScreenShots

    Close CRM Screenshots

    Screenshot of Close's Inbox, which keeps sales team's emails, calls, and follow-ups in one unified view, so nothing slips through the cracks and every lead gets the attention it deserves.Screenshot of Close's Sales Pipeline, which offers a visual overview of every deal in progress, so your team can track opportunities, forecast revenue, and stay focused on moving deals forward.Screenshot of Close's Predictive Dialer. This automatically connects sales reps to live answers back-to-back, eliminating manual dialing and maximizing talk time to reach more prospects in less time.Screenshot of Close's Lead Profiles, which gives team a complete, centralized view of every contact, communication, and activity.Screenshot of Close's Smart Views, which prioritize leads with dynamic, customizable filters that keep sales teams focused.Screenshot of Close's Workflows, which automate repetitive sales tasks and follow-up sequences.